Product Designer Digital Marketing

JOHNCARLO PELLICCIOTTA

PRODUCT DESIGNER UX RESEARCHER UI/UX SPECIALIST

Futurist • Visionary • Story–Driven 631-***-****

****.************@*****.*** www.johnpellicciotta.com

SKILLS

// PROFESSIONAL

Art Direction • Prototyping Strategic Design • UX/UI

UX Strategy & Design Systems E-Commerce • UX & Digital Marketing • Prototyping & Wireframing • Visual Design & Branding • Illustration

// TECHNICAL

Adobe Creative Suite

HTML • CSS • JavaScript • MS 365 Sketch • Figma • Procreate Flipsnack • ServiceNow • Oracle Salesforce

EDUCATION

Master of Arts

Interactive Multimedia Design

C.W. POST LIU

Brooksville, NY

2009

Bachelors of Arts

Briarcliffe College

Bethpage, NY

2004

DEVELOPMENT

SIX SIGMA

GREEN BELT TRAINING

AFS, Remote Learning

AFS TECHNOLOGY MANAGEMENT EXPERIENCE, 2023

AFS, Remote Learning

NIELSEN NORMAN GROUP

UX TRAINING, 2023

N&N Group, Remote Learning

SUMMARY

Innovative Product Designer with 20 years of visual design experience and 6 years of design management and leadership. Skilled in UI/UX design, user research, and digital strategy across e-commerce, defense, and enterprise applications. Passionate about crafting intuitive, user-centered designs that align business objectives with usability. Adept at leading cross-functional teams, developing scalable design systems, and conducting UX research to drive engagement and efficiency. Strong expertise in prototyping, design thinking, and accessibility standards to ensure inclusive and effective digital experiences.

EXPERIENCE

Design Experience Manager – TS Clearance 2021 - Present

Novetta/Accenture Federal Services (AFS), Remote

·Designed and implemented scalable design systems, streamlining UI components for enhanced compliance, cybersecurity, and accessibility.

·Conducted UX research, usability testing, and data analysis to inform design decisions and improve user experience across government applications.

·Created high-fidelity prototypes and interactive wireframes to communicate design concepts and functionality to stakeholders.

·Led cross-functional collaboration with engineers, product managers, and stakeholders to ensure alignment of user needs with business goals.

·Championed accessibility best practices, integrating WCAG and Section 508 standards into design workflows.

·Optimized workflows by leveraging design thinking methodologies, reducing inefficiencies and improving team productivity.

Art Director 2017 - 2021

American Management Association (AMA)

·Directed visual branding, UX strategies, and marketing initiatives to drive engagement.

·Implemented Atomic Design methodology, improving efficiency and reducing project timelines.

·Managed cross-functional teams, ensuring alignment between UX, development, and marketing.

Sr. Manager of Web Design 2014- 2017

Westgate Resorts

·Led design teams in executing UX strategies, resulting in a 25% annual sales increase.

·Redesigned WestgateResorts.com using UX research to improve usability and boost bookings.

Lead Digital Designer 2010- 2014

Perfumania

·By introducing and applying a new email marketing template, we achieved a 50% increase in customer sales and 25% rise in the sign-up rate.

·Crafted compelling and visually captivating designs endorsed by celebrities, resulting in over $50,000 in generated sales.

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