Digital Marketing Senior

Chris Fabbri ********@*****.*** 414-***-****

https://www.linkedin.com/in/chrisfabbri/

Senior Marketing Professional

Driving Financial Results Supporting Sales Growth Leading Marketing Strategies

“Highly accomplished senior marketing leader with a proven track record of delivering market share growth and profitability, and developing exceptionally effective cross functional teams. A collaborative leader that delivers outstanding market strategy and execution. A strong technical acumen and business expertise combine to form the key basis for success in business process innovation.”

- CORE COMPETENCIES -

Strategic Marketing & Planning Brand & Product development Software Platforms and SaaS

Optimizing Sales Performance Business KPI Improvement Product Management

Global Program Management Digital Marketing Strategies Optimizing Customer Experience

- PROFESSIONAL EXPERIENCE –

St. Ann Center for Intergenerational Care Milwaukee, WI 2021-2023

Head of Marketing and Fund Development

In my role as Head of Marketing, I define our brand strategy and lead a team of six professionals to execute every aspect of our marketing and fund development efforts.

Achieved $1.6M of $1.5M fundraising goal delivered by driving marketing programs and donor solicitations obtaining 110% of annual donations target in first 8 months of 2023.

Expand donor base by 454 new donors over the past 12 months, a 10% increase of active 1st time donors.

Realigned the marketing team of 6 key individuals to provide increased capacity to deliver marketing objectives by cross training team on vital functions and implemented a mentoring program to allow individuals career development.

Developed a strategic marketing plan identifying new strategies and tactics to deliver increased client enrollment including expanding social media, paid advertising and implementing multiple digital marketing campaigns.

Reimagined website presence to deliver a more contemporary experience, with visual and easy to navigate content.

Elekta Atlanta, GA 2017-2020

Product Marketing Manager, Radiosurgery Solutions

Lead global premium stereotactic segment marketing programs to improve segment performance and brand messaging.

$459 million in annual orders delivered by driving global and regional marketing programs resulting in a 5% increase in orders and 8% increase in sales over previous year.

Led worldwide stereotactic radiosurgery consortium to deliver multiple industry publications to pioneer a unique end to end quality assurance strategy with proven results to effectively promote SRS capabilities and deliver 5% market share growth worldwide in the premium Linac segment.

Developed a regional digital marketing strategy to support and deliver key initiatives in the stereotactic market including a dynamic program to provide real-time responses to market dynamics and a monthly nurture campaign.

Improve ASP by 15% through creation of the HD editions offering, simplifying, and automating global quotation tools and deploying 23 new commercial assets, improving brand and product awareness.

7% increase in leads at trade show through enhanced brand awareness by deployment of new ABM messaging assets including an interactive innovation theater and comprehensive digital marketing nurture campaign.

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Professional Experience Continued…

Accuray Madison, WI 2015

Director of Americas Marketing

Led customer programs for the Americas region including marketing operations and sales support to drive market growth and brand recognition.

Optimized customer experience on $33 million in annual revenue by implementing two regional user’s meetings to provide clinical and product updates to 250+ total attendees.

Improved brand and product awareness by creating regional marketing and advertising campaigns that utilized all digital marketing assets and strategies for promotion at tradeshows and customer events.

Trinity Humanitarian Works, LLC Milwaukee, WI 2014 - Present

Chief Marketing Officer & Board Member

Oversaw all fundraising and commercial marketing operations to provide funds and project management support for key initiatives on an annual basis based on the needs of the community of Latiboliere, Haiti.

Philips Healthcare Madison, WI 2011- 2015

Global Marketing Operations Manager, Radiation Oncology Systems

Oversaw all commercial marketing operations and sales support activities for brand messaging, new product

introductions and sales support.

€4.5 million in EBITA growth, a 37% boost in gross margin and a 21% rise in sales realized by launching and commercializing nine new products in two years including cloud-based service offerings.

Enriched the promotion of brand and new product introductions by designing and implementing a multiple-year digital marketing plan that focused on reaching new and current clients in a creative, cost-effective approach.

Reestablished Philips radiation oncology systems as a premium player in the market by developing a unique brand message and customer-centric marketing campaigns to reinvigorate the marketplace.

91% drop-in cycle time for CRM data entry and an 18-26% improvement in tradeshow lead quantity achieved for 59 regional tradeshow events in North America as well as global promotional events.

Awarded Philips Healthcare marketing employee of the year – 2012

CNH Industrial Racine, WI 2006-2010

Director of Service Excellence

Optimized global operational effectiveness and improving dealer and customer relations for the Case brand.

121 million in savings delivered by participating as the brand leader for a project restructuring the global construction business and recommending strategies to the CEO for boosting profits and maximizing operations.

61% reduction in warranty costs per unit and a 45% spike in market share realized in one year by establishing a distinctive customer-focused market and support strategy.

Improved responsiveness to customer concerns by implementing the customer assistance center to provide direct access to product experts solving customer issues promptly.

50% improvement in customer loyalty and satisfaction attained by deploying multiple service marketing campaigns to enhance brand confidence, including upgrading more than 12,000 products in six months.

47% increase in critical spare parts availability realized globally in less than one year.

Awarded CNH Leadership Incentive for exceeding brand targets of trading profit and cash flow - 4 consecutive years.

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Professional Experience Continued…

GE Healthcare - Ultrasound Milwaukee, WI 1984-2006

Global Marketing Manager / Upstream Marketing Product Manager / Service Engineering

Responsible for global project management and product development including the creation and execution of worldwide marketing strategies and Six Sigma tools for the ultrasound business unit’s annual product releases.

70% increase in US sales and doubled sales volume in Europe generated by leading go-to-market strategy and implementation for flagship LogIQ 700 ultrasound product launch.

Led growth in the performance segment of the Radiology Ultrasound market segment in 1998 with sales of $38M, representing a 30% increase and 4 points of market share growth, including development and introduction of a new transducer technology for specific anatomical imaging.

Delivered 60% market share in the value radiology segment with the LOGIQ 400 as the best ultrasound breast imaging system and recognized industry leader.

$4 million in annual savings generated by developing and deploying a web-based application for CRM/order entry tool (similar Salesforce) to 1,000+ users in global distribution channels on time and within budget.

Oversaw development of a new multimillion-dollar marketing channel for a dedicated ultrasound workstation from conception to product introduction that involved a global, cross-functional product development team.

5%+ hike in global sales for the premium radiology ultrasound group by using Design for Six Sigma Commercialization methodologies resulting in a best practice for product development award.

- EDUCATION & CERTIFICATION –

Master of Business Administration, Cardinal Stritch University

Bachelor of Science in Electrical Engineering, Marquette University

Six Sigma: Green Belt & Marketing Champion (Design for Six Sigma Innovation & Commercialization)

Selling: Miller Heiman Strategic Selling, Sales WorkBench, Salesforce, Seibel

Marketing: Marketo, Marcom Exchange, Zync, Seismic, Workfront

Product Management: Seibel, Agile, eDocs, MasterControl

Fund Development: Raisers Edge NXT

- AFFILIATIONS -

Trinity Humanitarian Works LLC, Chief Marketing Officer & Board Member

http://trinityhumanitarianworks.org/

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