Social Media, Public Relations, Communicatuions, Marketing

Hannah Loethen

Jefferson City, MO • 417-***-**** • *************@*****.*** • linkedin.com/in/hannahloethen349517 • https://hannahloethen.wixsite.com/hannah-loethen

I am a determined, motivated, and outgoing student athlete with excellent interpersonal communications, social media and leadership skills, as well as a talent for building and strengthening professional relationships. EDUCATION

Master of Business of Administration

William Woods University • Fulton, Missouri • 01/2024 - 05/2025 Bachelor of Science in Communications in Public Relations and Sports Media William Woods University • Fulton, Missouri • 08/2020 - 12/2023 WORK EXPERIENCE

William Woods University • Fulton, Missouri • 01/2024 - Present Marketing Graduate Assistant

Assisted in the development and execution of marketing strategies and campaigns to promote university programs and events. Managed social media accounts, creating content, scheduling posts, and engaging with the online community to increase brand visibility.

Developed and executed a promotional campaign for a university visit day, achieving over 8% engagement rate and driving increased interest and participation.

Conducted market research and analyzed data to identify trends and insights, supporting the creation of targeted marketing materials.

Collaborated with faculty, staff, and students to organize and promote events, ensuring effective communication and maximum participation.

Designed and distributed marketing collateral, including brochures, flyers, and email newsletters, using Adobe Creative Suite and other design tools.

Monitored and reported on the performance of marketing campaigns, providing recommendations for improvement based on data analysis.

CEAT Specialty Tire Inc. (CSTI) • Jefferson City, Missouri • 05/2023 - 06/2024 Marketing Assistant

Accountable for writing press releases, blog posts, monitoring and creating social media content, interviewing sponsored athletes, and organizing customer events.

Created engaging social media video content for rodeo fans, with one achieving 112,000 views on Facebook and 37,000 through plays, with an impressive 33% through-play rate on a 30-second video. Created and organized a single database of media files to include video, testimonials, testing results, and point of sale material in order to provide easy access of material to the CEAT salesforce which resulted in improved efficiency in the salesforce. Conducted multiple interviews with sponsored athletes resulting in blog posts and content for social media. Promoted and increased brand awareness at corporate-sponsored events. Reported directly to the director of marketing.

William Woods University • Fulton, Missouri • 08/2022 - 12/2023 University Ambassador

Maintained accurate records of tour members and managed admissions paperwork for organizational maintenance. Guided groups of up to 30 people on scheduled tours.

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Promoted the mission, vision, and culture of the school to prospective students to increase enrollment. CEAT Specialty Tire Inc. (CSTI) • Nashville, Tennessee • 05/2022 - 07/2022 Marketing Intern

Set up display booths at the National High School Finals Rodeo, National Junior High School Finals Rodeo, and Women's Rodeo World Championship resulting in an increase in brand awareness and brand equity at western athletic events. Wrote multiple blog posts on western athletic events resulting in brand awareness and promotion for CEAT Specialty Tires. Created interview videos and reels for Facebook, Instagram and TikTok of youth western athletes that resulted in content, brand awareness and engagement for CEAT Specialty Tires. Managed and organized database files for the Director of Marketing in order to assist and build a larger marketing campaign. William Woods University • Fulton, Missouri • 08/2021 - 01/2022 Strategic Communications Intern

Interviewed students, faculty, and staff to create stories for the University. Recorded and transcribed the interviews with precision to ensure the accuracy of the stories. Developed strong professional relationships with the University's faculty and staff. Practiced and executed time management skills to meet deadlines. Researched background information to add depth to the stories. AWARDS

Communications Department Distinguished Scholar Award Winner • 04/2024 William Woods University

LEADERSHIP

Alpha Chi Omega

Vice President of Public Relations and Marketing

Vice President of Membership Programing

Growth Academy representative

Member of Order of Omega

WWU Owls Soccer Student Athlete

4x Daktronics Scholar Athlete

4x First team All-Conference Academic Athlete

2x First Team All-Conference

2x All-Tournament Team

Omicron Delta Kappa

Member

Chairperson of the speaking committee

Lambda Pi Eta

Member

SKILLS

Adobe Creative Suite, Building Professional Relationships, Communication Skills, Content Creation, Content Writing, Data Analysis, Database Management, Event Organization, Interpersonal Communications, Interviewing, Leadership skills, Marketing Strategies, Market Research, Microsoft Office Suite, Public Relations, Social Media, Social Media Management, Sports Communication, Teamwork, Time Management

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