Director of Community Outreach Engagement

JACQUELINE HERNANDEZ

Islip, NY ********************@*****.*** 631-***-****

PROFESSIONAL EXPERIENCE

Director of Community Engagement & Outreach Specialist NYOPH & Moadel Eye Specialist May 2024 – April 2024 New York, NY

Key Focus: Community Needs Assessment, Patient Outreach & Program Development

● Identified key community issues, healthcare needs, and service gaps across underserved and high-need neighborhoods in all five boroughs of New York City.

● Developed and implemented strategic community engagement initiatives to enhance outreach effectiveness and increase access to care.

● Attended and represented the organization at health fairs, speaking engagements, and community events to promote eye health and vision services.

● Built and nurtured partnerships with local health centers, nonprofit organizations, and advocacy groups to expand patient outreach and referral networks.

● Provided educational resources on eye health conditions, prevention, and treatment options to underserved populations.

● Gathered data and community feedback to inform programming, evaluate outcomes, and guide future outreach.

● Collaborated with physicians and internal teams to align outreach strategies with clinical goals and community health needs.

● Addressed and resolved community concerns, strengthening public trust and long-term engagement.

● Promoted community development initiatives while ensuring full compliance with company policies and healthcare regulations.

Business Partnerships & Client Engagement Consultant 2024 – Present Independent Consultant OmniLUX AV (Current Case Study Project) Key

Focus: Business Development, Corporate Engagement & Strategic Growth

● Developing strategic partnerships to expand OmniLUX AV’s vendor and client network.

● Building high-value B2B relationships with manufacturers, distributors, and corporate clients.

● Implementing client engagement strategies to enhance customer retention and repeat business.

● Planning and executing networking events & brand activations to increase industry visibility.

● Negotiating vendor and sponsorship deals to create new revenue opportunities.

● Leveraging expertise in corporate strategy, relationship-building, and event planning to help businesses grow.

Regional Director of Community Outreach SightMD-Sight Growth Partners (2010 – 2024) Key Focus: Business Development, Partnerships, Client Relations & Growth Strategy

● Led and managed the Community Outreach Department across five states, developing and executing multi-state outreach initiatives to strengthen business engagement.

● Designed and implemented training programs for staff and doctors to ensure effective execution of policies and procedures related to community outreach and patient engagement.

● Assessed and analyzed each territory’s unique demographics, developing customized outreach plans tailored to community needs and market dynamics.

● Built and managed corporate partnerships to expand business growth and engagement.

● Led over 100 networking and marketing events to enhance brand visibility and increase lead generation.

● Developed and executed community outreach initiatives that strengthened referral pipelines and increased revenue.

● Negotiated and managed sponsorship opportunities with business partners, vendors, and corporate stakeholders.

● Developed business strategies for mergers & acquisitions, ensuring smooth operational and cultural transitions.

● Implemented corporate engagement programs to improve physician and client relationships.

● Led a team in sales, marketing, and brand engagement, ensuring cross-functional success.

● Generated and analyzed monthly outreach reports using the company’s EMR system to evaluate impact and trends and presented findings to internal stakeholders for strategic planning.

Marketing Project Manager North Shore Eyecare-SightMD-Sight Growth Partners (2003 – 2010)

Key Focus: Marketing Strategy, Brand Expansion & Business Growth

● Directed strategic partnerships and market expansion efforts, resulting in increased brand recognition.

● Developed marketing initiatives that boosted patient acquisition and revenue.

● Executed branding and promotional campaigns to improve audience engagement and sales performance.

● Collaborated with leadership and acquisition teams to identify growth opportunities and develop profitable strategies.

● Strengthened corporate branding initiatives through content creation, community outreach, and media partnerships.

● Spearheaded the design of all marketing materials, coordinated special projects including management of mass mailings, catering, and all corporate events.

CORE SKILLS & EXPERTISE

● Business Development & Corporate Partnerships – Building and managing high-value relationships with vendors, suppliers, and corporate clients.

● B2B Strategy & Engagement – Creating scalable relationship frameworks that support client acquisition, retention, and partnership growth.

● CRM Database Management – Utilizing client relationship management systems to track leads, measure engagement, and drive growth strategies.

● Client Engagement & Relationship Management – Strengthening client retention, brand loyalty, and engagement strategies.

● Strategic Event Planning & Corporate Networking – Planning, executing, and managing high-impact corporate events and brand activations.

● Mergers & Acquisitions Integration – Supporting and overseeing smooth transitions for business expansions and partnerships.

● Revenue Growth Strategy – Identifying and executing profitable business opportunities and engagement models.

● Marketing & Brand Strategy – Developing campaigns, messaging, and strategic promotions to increase business visibility.

● Negotiations & Sponsorship Management – Securing high-value deals and partnerships to drive business expansion.

● Leadership & Team Development – Managing cross-functional teams, training, and improving overall business operations.

● Bilingual – Spanish & English – Effective communication in multicultural business environments.

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