Director of Business Development

Bennett Caplan

410-***-**** Reisterstown, MD *********@*******.*** linkedin.com/in/bennettcaplan/ BUSINESS DEVELOPMENT LEADER

CLIENT RELATIONSHIP MANAGEMENT REVENUE GROWTH BRANDING & MARKETING SOLUTIONS Results-driven Corporate Account Manager with over 15 years of experience in building client relationship management, sales, and corporate branding. Proven record of managing teams up to 4, supporting 100+ accounts, and driving more than $2.5M in annual sales. Expertise in business development, trade show marketing, and vendor management to optimize branding and identity solutions. Adept at fostering long-term client partnerships, reducing expenses, and delivering strategic insights to accelerate business growth.

SKILLS & COMPETENCIES

Enterprise Sales Sales Leadership Revenue Growth Client Relationship Management Business Development Corporate Branding & Identity Trade Show Marketing Global Vendor Selection Sales Strategy Expense Reduction Project Management Marketing Strategy Sales Operations Promotional Products Direct Mail Print & Mailing Services Negotiation & Contract Management Vendor Management PERFORMANCE HIGHLIGHTS

Account Management: Managed a diverse portfolio of 130+ accounts, generating over $1.5M in annual sales at Strategic Factory.

Branding & Marketing Solutions: Led branding, print, and mailing services for national clients, improving brand consistency and visibility.

Business Development: Developed a client base of over 60 businesses at Graphic Print Consultants, driving

$1.9M in revenue.

Industry-Specific Solutions: Executed print and promotional advertising projects for key industries, including healthcare and finance.

Leadership & Team Management: Directed a team of four account managers at Lightning Golf & Promotions, driving sales efficiency to $2.5M+, and project execution. EXPERIENCE

CorePlus Remote 10/2024 – 03/2025

DIRECTOR OF SALES, MID-ATLANTIC

• Led sales efforts for security solutions tailored to senior living and healthcare facilities across Maryland and Pennsylvania, ensuring client compliance and safety enhancements. Strategic Factory Owings Mills, MD 07/2014 – 10/2024 SENIOR RELATIONSHIP MANAGER

• Managed a portfolio of 130+ accounts, driving $1.5M in annual sales through customized branding, print, and promotional strategies.

• Orchestrated comprehensive brand identity solutions, overseeing print, mailing services, and trade show displays to enhance client visibility.

• Expanded the client base through targeted networking, market research, and strategic partnerships, strengthening long-term business relationships.

Lightning Golf & Promotions Owings Mills, MD 05/2012 – 06/2014 DIRECTOR OF PRINT MANAGEMENT

• Led and mentored a team of four account managers, streamlining sales processes and expanding print and promotional product offerings.

• Delivered tailored marketing and advertising solutions for clients in healthcare, financial services, and property management, increasing brand exposure and engagement. Graphic Print Consultants, LLC Reisterstown, MD 09/2004 – 05/2012 PRINCIPAL

• Led high-value client projects, delivering $1.9M in revenue while managing over 60 accounts across diverse industries.

• Oversaw the full lifecycle of print production, including web and sheet-fed printing, direct mail campaigns, promotional apparel, trade show materials, and signage.

• Negotiated and managed vendor relationships, optimizing project timelines and cost efficiencies. EDUCATION

BACHELOR OF SCIENCE, MASS COMMUNICATIONS Towson University Towson, MD

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