Content Strategiest

Steven F. Rafferty

Pittsburgh, PA 412-***-**** ******@**********.*** LinkedIn

Education

University of Southern California Aug 2005 – May 2011

Master of Arts in Communication Studies Los Angeles, CA

Coursework: Rhetoric, Argumentation, Sociology, Critical Studies, Cultural Studies

University of Pittsburgh Aug 2002 – Dec 2004

Bachelor of Arts in Communication Studies Pittsburgh, PA

Coursework: Rhetoric, Persuasion, Media Studies, Legal Studies, Political Science

Skills

Content Strategy: Brand Story, Lead Generation, Nurturing, Conversion Rate Optimization

Research: Market and Competitor Research, Buyer Personae and Decision-Making Groups

Digital Marketing: SEO (SEMrush, Ahrefs, Surfer), CRM (HubSpot), CMS (WordPress, AEM)

Experience

Huemor Designs, LLC Feb 2024 – Oct 2024

Copywriter Pittsburgh, PA

Guided clients through Brand Story discovery sessions

Performed SEO, competitor, and market research

Pitched content strategies and managed content calendars

Collaborated with clients to create content and copy for website builds and content marketing programs

Wesco Sept 2022 – Oct 2023

Digital Content Specialist Pittsburgh, PA

Served as Digital Marketing SME to internal partners on SBU marketing teams

Created digital content in alignment with content strategy and KPIs

Guided a transition to a systematic, company-wide SEO strategy

Ironpaper Marketing Feb 2022 – Sept 2022

Content Specialist New York, NY

Provided research, strategy, and content creation to support B2B Growth Marketing for SMB and Enterprise clients across a wide range of industries

Onboarded clients, created messaging matrices, pitched content strategies, created content, analyzed performance metrics, iterated and optimized deliverables

Collaborated with internal teams to optimize SEO, PPC, paid social media advertising, and organic social media marketing

RaffWrites Jan 2016 – Present

Marketing Consultant Pittsburgh, PA

Work with clients to assess goals, develop strategies, execute marketing programs, and analyze performance

Deliver marketing content to grow traffic, educate audiences, increase conversions, and support sales

Manage vendor teams and project budgets

Projects

Argonaut Productions Aug 2020 – Jan 2022

Video Storyteller serving mission-driven organizations

Guided client through market and competitor research to support brand positioning

Executed a realignment of digital assets with brand refresh

Launched strategic omni-channel content marketing campaign

Avelia Solutions Feb 2022 – Sept 2022

Sustainable Aviation Fuel Solution for enterprise business travel

Led market and competitor research program to establish a messaging matrix

Created content for omni-channel GTM content strategy

Collaborated with internal and client teams to iterate content and optimize performance against KPIs

HySafe March 2024 – Aug 2024

Engineered Fall Protection Solutions

Guided client team through Brand Story discovery session

Coordinated workflow with internal Web Design team to manage content requirements

Collaborated with client team to create search engine optimized content for website refresh

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