Customer centric General Manager with marketing skills
Resume:
Jeffrey T. Greene, Marketing Coordinator
New York, 10031, USA, 347-***-****, ************@*****.***, https://www.linkedin.com/en/jeffrey- greene-nyc/
SUMMARY Dynamic Marketing Coordinator with over 7 years of experience in leading successful campaigns and driving brand growth. Expertise in market research, campaign management, and customer segmentation, demonstrated through the successful launch of 'iCORE' and the 'Vital-A-Tea' Campaign. Achievements include a 10% improvement in customer retention and generating over $20,000 in revenue through innovative marketing strategies. Eager to leverage these skills to enhance brand awareness and engagement for future marketing projects.
WORK EXPERIENCE
01/2021 – 05/2024 Lead Researcher, Southern New Hampshire University Manchester, USA Conducted in-depth research on a hypothetical device 'iCORE' designed to monitor pregnancy, aiming to reduce both infant and maternal mortality rates.
Utilized SWOT analysis to evaluate the business landscape and marketplace dynamics.
Developed detailed customer segmentation and personas to enhance target marketing efforts.
Championed the successful launch of 'iCORE', significantly boosting brand awareness and expanding market share.
01/2021 – 05/2024 Campaign Manager, Southern New Hampshire University Manchester, USA Orchestrated the launch of the 'Vital-A-Tea' Campaign for a customizable wellness drink, effectively positioning the brand in the marketplace. Conducted comprehensive market research to analyze competitors and identify the target audience.
Defined the brand's unique value proposition and crafted impactful messaging.
Engineered the brand's visual and verbal identity, ensuring consistency across all platforms.
02/2012 – 12/2018 Store Director, Brooks Brothers- Red Fleece Flagship Shop
& Café
New York, USA
Achieved a 4% increase in units-per-transaction and a 10% improvement in customer retention despite a decline in store traffic. Revamped tailored clothing and sportswear sales through insightful, data- driven merchandising strategies.
Instituted the first permanent student discount program, generating over
$20,000 in additional revenue within six months.
Attained an impressive 86% score in the 'Great Place to Work' survey, enhancing team dynamics and fostering employee satisfaction. 08/2010 – 02/2012 Assistant General Manager, Faconnable, USA- 5th Ave Flagship
New York, USA
Surpassed sales targets by 2.8%, achieving a total of $15 million in sales during tenure.
Enhanced customer retention by 7% through effective team motivation and recognition initiatives.
Analyzed business reports to identify key performance indicators (KPIs) and recognized successful strategies.
04/2008 – 08/2010 Assistant Store Manager, Brooks Brothers - Lincoln Center New York, USA Optimized payroll management processes to facilitate hiring while remaining within budget constraints.
Communicated clear KPI expectations and conducted regular performance evaluations to maintain accountability.
06/2005 – 12/2007 Area Sales Manager/Visual Merch. Mgr., Dillard's - St. John’s Town Center
Jacksonville, USA
Accelerated women’s ready-to-wear departmental sales by 4% through engaging events and targeted training sessions.
Executed seasonal events and performed evaluations to elevate team performance.
EDUCATION
01/2021 – 05/2024 Southern New Hampshire University Bachelor of Science, Marketing - Concentration in Digital Marketing
Manchester, USA
08/1996 – 05/1998 University of Central Florida
Associate of Arts, Theatre Performance
Orlando, USA
SKILLS Marketing Customer Experience Strategies
Sales Data Analysis
Project Management Brand Management
Digital Marketing Collaboration
Leadership Coaching
Communication Customer Focus
Problem Solving Attention to Detail
Ability to Follow Instructions Computer Access
Digital Camera Access
LANGUAGES English
LICENSED/CERTIFICATIONS
Licensed Life insurance Agent & Lic. Health/Accident Insurance Broker, NYS Department of Financial Services
New York
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