Strategic Communications Specialist

B R I A N N E S H E L D O N

COMMUNICATIONS / PUBLIC RELATIONS / MARKETING / EVENTS

CONTACT

626-***-****

*******.*********@*****.***

Linkedin.com/in/briannesheldon

Redondo Beach, CA

EDUCATION

University of Southern California

2001

BA in Broadcast Journalism

Minor in Communications

SKILLS

• Communications leadership

• Corporate Communications

• Public relations

• Media networking

• Client relations management

• Brand management

• Digital and print content

development

• Product positioning and branding

• Marketing strategies and

campaigns

• Social media marketing

• Microsoft Office Suite

• Canva

• Cision/PR Newswire

• Sprout

EXPERIENCE

Senior Communications Specialist, CarParts.com & JC Whitney, Torrance, CA 2023 – Present

• Lead end-to-end content strategy and execution across digital, print and internal channels, ensuring brand cohesion and message impact across CarParts.com and JC Whitney.

• Partner directly with the CEO and CMO to lead high-impact, cross- functional initiatives, establishing best practices, analyzing performance metrics, and driving strategic plans to elevate brand visibility, boost engagement and generate revenue growth.

• Hold a key leadership role in the JC Whitney relaunch, shaping brand positioning, merchandising, podcast strategy, and sponsorship activation, contributing to 2.5M email subscribers, 25% monthly website growth and $25K in sponsorship revenue within the first year.

• Executive Editor of the JC Whitney Magazine, overseeing editorial direction, content development and visual production for distribution to over 3,000 stores across the U.S. and Canada.

• Develop and execute strategic partnerships, experiential events, and ongoing sponsorship programs that drive brand relevance, deepen customer engagement and support long-term revenue growth.

• Secure prestigious awards and speaking opportunities for executive leadership to enhance brand credibility and thought leadership.

• Plan and execute internal events and culture-building programs that drive employee engagement and reinforce company values. Social Media Marketing Specialist, Merle Norman Cosmetics, Inc., LA, CA 2018 – 2023

• Conceived and executed communications, PR and social media campaigns to create brand awareness and execute brand strategies.

• Modernized marketing efforts by cultivating relationships with key influencers in the beauty and lifestyle industries.

• Slashed advertising costs by securing over $875k in added value opportunities and presenting strategies to COO and VP of Advertising.

• Chosen by CEO to be a key speaker at company’s yearly conference. Presented to executives and 200+ Merle Norman franchise owners.

• Directed professional photoshoots and produced content for social media platforms and promotions with Art/Creative Department. Events & Communications Director, The Painted Turtle, Santa Monica, CA 2015 – 2018

• Led all internal and external communications and high-profile events, securing media coverage and celebrity involvement to elevate brand visibility and engagement.

• Generated $2 million gross strategizing and executing fundraisers.

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