Product Data Analyst

Mai Dinh

Bartlett, IL 630-***-**** ********@*****.*** www.linkedin.com/in/mai-dinh-b1b20a163

Professional Summary

Results-driven Business Insights Analyst with 15+ years of experience in translating complex data into actionable business strategies. Skilled in data analysis, visualization, and reporting to support decision-making and drive operational efficiency. Adept at identifying trends, forecasting outcomes, and optimizing business performance through data-driven insights. Collaborative team player with excellent problem-solving skills and a keen eye for detail. Passionate about leveraging analytics to improve business processes and drive growth.

Work Experience

Zimmerman Advertising Agency McDonald's Account Services Fort Lauderdale, FL

Business Insights Analyst Freelancer March 2023 – February 2025

●Led business insights performance for Zimmerman McDonald's West Business Units by analyzing sales data and operational metrics, resulting in data-driven strategies that improved profitability

●Liaised with the Marketing Director and team to provide performance insights using data visualization and trend analysis, enhancing decision-making and optimizing marketing campaign effectiveness

●Tracked and evaluated weekly local market promotions by assessing sales lift, guest count fluctuations, and competitive positioning, leading to optimized promotional strategies that maximized revenue impact

●Projected local market offer scenarios by leveraging statistical forecasting models and enabling leadership to anticipate sales trends, driving incremental gains in sales, guest counts, and gross margin

●Compiled end-of-month reports for Boise, Salt Lake City, and Minneapolis by synthesizing financial, operational, and customer data, providing leadership with comprehensive insights

●Performed ad-hoc business performance analyses by examining key performance indicators and identifying trends, leading to actionable recommendations that enhanced revenue growth by 30%

McDonald’s BearCo Management Account Services South Elgin, Illinois

Account Payable & Initiative Measurements Specialist September 2018 – March 2022

●Streamlined the accounts payable process by implementing automated workflows, reducing invoice processing time by 40%, and minimizing manual errors

●Converted invoices to a paperless system by setting up digital processing in Concur, decreasing paper invoice volume by 75%, and improving document retrieval efficiency

●Reviewed and coded invoices in Concur using standardized expense categories, ensuring accurate financial reporting and proper allocation to McDonald's Bear Family Restaurants General Managers

●Developed customized reports in collaboration with the Concur team, allowing for real-time payment data analysis and improving financial decision-making

●Integrated QSRSoft data into automated scorecards, enhancing visibility into McDonald's Bear Family Restaurants' sales, operations, and financial performance for better strategic planning

McDonald's Corporation Oak Brook, Illinois

Business Insights Manager January 2008 – March 2018

●Streamlined communication by executing and developing performance updates for business partners, leading to more efficient decision-making and successful presentations for senior leadership

●Cultivated strong, collaborative relationships across the organization, including senior leadership, ensuring alignment on key business objectives and driving strategic initiatives forward

●Spearheaded the establishment and maintenance of vendor relationships by managing contracts, budgets, status meetings, and prioritizing work, improving vendor performance and cost efficiency

●Created and implemented a comprehensive set of performance-linked scorecards, providing critical insights that directly informed business decisions and optimized team performance

●Acted as the subject matter expert on business performance, effectively communicating findings and results to investor relations, marketing, and menu business partners, fostering better collaboration

Additional Experience

McDonald’s USA Home Office Business Research Manager

Great Lakes Division/Central Division Business Research Supervisor

McDonald’s Exclusive Research Firm Marketing Research Analyst

Skills

Data Analysis, Data Visualization, Business Intelligence, Forecasting & Predictive Analytics, KPI Tracking, Market Research, Financial Modeling, Statistical Analysis, Teamwork, Communication, Accounts Payable

Technologies

Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, SPSS, Concur, Market Analytics, CREST

Education

Bachelor of Science in Statistics Northern Illinois University

Contact this candidate