Graphic Designer Digital Marketing

Jeff Reinhardt

336-***-**** Winston-Salem, NC ***01 ************@*****.***

www.jreinhardtdesign.com

www.linkedin.com/in/jeffreinhardtws

GRAPHIC DESIGNER

Graphic Design Digital Marketing Branding

Dynamic marketing professional with a diverse skill set, adept at tackling a wide array of design challenges. Expertise in crafting innovative solutions for renowned agencies and publishers, including Market America, The Winston-Salem Journal, PAVE Creative Group, and Jostens. A strong visual storyteller with an enriched graphical vocabulary, honed through extensive experience in branding, web development, and illustration. Passionate about transforming abstract concepts into clear and elegant communications, consistently delivering exceptional results that delight clients. WORK EXPERIENCE

Market America- Greensboro, NC 01/2021 - 01/2025

Senior Interactive Designer

Product Brokerage and Internet Marketing Company that specializes in One-to-One Marketing & Social Shopping. Employs over 675 people globally with international operations in Australia, Canada, Hong Kong, Taiwan, the United Kingdom, the United States and Mexico.

● 30% increase in engagement through leading the creation of digital advertising campaigns across multiple product lines, successfully maintaining brand standards while integrating innovative design concepts.

● Drove a 15% boost in conversion rates and significantly enhanced customer purchasing decisions by developing dynamic email communications utilizing HTML, CSS, and LiquidScript.

● 40% increase in lead generation over previous year as a result of designing high-performing landing pages aligning with campaign messaging and critical product launches by strategically rearranging and emphasizing content.

● Improved landing page turn-around time by 50% by leading training sessions for the team on HTML, CSS, Flexbox, and Bootstrap, resulting in more impactful landing page development and repeatable patterns that improved team proficiency and technical skills.

● Boosted customer confidence in the brand by contributing to the development of comprehensive style guides ensuring brand consistency in seasonal marketing campaigns across various channels, thus establishing design direction on initiatives. Glyn Raven/Sunbrella - Burlington, NC 02/2020 - 06/2020 Graphic/Web Designer

A global company dedicated to innovations in fabrics and textiles. Products developed for markets such as healthcare, landscaping, furniture, and safety materials.

● Improved user engagement by enhancing and optimizing content on Magento corporate websites, improving product and service communications.

● 20% increase in brand confidence and customer retention as demonstrated in click-through rates by designing and implementing responsive email templates ensuring design consistency across multiple email clients.

● Drove sales by developing a diverse range of marketing materials, including catalogs, swatch cards, posters, and tradeshow displays, streamlining product selection processes.

● Collaborated in product research initiatives to support new branding strategies, laying the groundwork for successful product launches and market positioning. Frogman Interactive - GlynnDevins - Winston-Salem, NC 01/2014 - 10/2019 Interactive Designer

Serving Continuing Care Retirement Communities (CCRC’s) nation-wide. Providing marketing and communication solutions through print, web, social media and application support.

● Improved internal communications by leading a team to develop a poster set promoting a positive corporate culture.

● 90% sales capacity ahead of completion achieved in a retirement community as I spearheaded the design of an inventory management kiosk to pre-sell units during the real estate development phase.

● Boosted organic search traffic by 26% and helped achieve 100% community occupancy by redesigning and building a responsive website with improved usability and information architecture, using custom HTML, CSS, JavaScript, and PHP, while implementing effective SEO strategies.

● Leveraged existing marketing assets to design an engaging web experience aligned with the client's demographic. Developed user-friendly information architecture and wireframes, creating a responsive website that educates users and maintains brand standards, featuring video testimonials, event listings, and contact forms.

● Saved the client significant cost and retained their business for the company by designing a family of websites based on a template system with uniform content structure.

● Educated client, gathered content, and managed expectations by creating educational materials detailing a 3-day workshop created to facilitate requirements gathering and content development.

EDUCATION

Guilford Technical Community College - Jamestown, NC Associate of Arts - Commercial Art and Advertising Design, May 1988 PROFESSIONAL SKILLS

UI, UX, CSS, SASS, Flexbox, CSS Grid, HTML, Bootstrap, JavaScript, JQuery, PHP, Logo Design, Identity, Branding, Illustration, Advertising Design, Banner Ads, Email, Landing Pages, Web Design, Infographics, Icons, Motion Graphics/Animation

● Mastery of Adobe Creative Cloud tools (Photoshop, Illustrator, XD, Animate and InDesign)

● Other common tools: Microsoft Office, Figma, Canva, Kittl, and Visual Basic Code.

● Excellent communication skills with a focus on team-building and customer relations.

● Outstanding organizational, multitasking, and problem-solving abilities.

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