Social Media Brand Marketing

Carah von Funk

*****.*******@*****.*** • +1-415-***-**** • NYC + Sag Harbor, NY www.aurlthatiseasytoremember.com

SUMMARY

Results-driven marketing leader with extensive experience in brand strategy, digital marketing, PR, and strategic partnerships, experiential events, working on top global brands at the finest agencies in the industry. Proven track record of driving revenue growth, increasing brand awareness, and executing high-impact marketing campaigns across multiple media and industries. Expertise in CRM, social media, content development, SEO, paid advertising, and events. Strong experience in client acquisition and sustainable revenue growth.

EXPERIENCE

Bay Street Theater

Director, Marketing & Communications

2023 – 2025 Sag Harbor, NY

Increased ticket sales by 30% in the first year through strategic marketing initiatives.

Increased social media following by 75%.

Developed and executed integrated marketing campaigns across print, TV, radio, digital, social media and events/experiential.

Copywriting and Art Direction for all advertising and public relations communications.

Managed press releases/earned media, media buying, sponsorships, and strategic alliances to enhance brand visibility.

Negotiated and executed vendor contracts, optimizing media partnerships and advertising spend.

Oversaw CRM strategies to improve customer engagement and retention.

Social media geo-targeting and performance analysis.

Permalance/Contract Marketing Consultant & Strategic Advisor

2007 – Present NYC

(Clients: Coke, UPS, AMEX, Tiffany & Co., and Aetna at Ogilvy, Nestle at We Believers, Kodak at Junior.io, Sprint at Goodby Silverstein, Al Gore’s Current TV, Bespoke Collection Wines, Marc Mondavi’s The Divining Rod, Amnesty International, Miami Ad School)

Led marketing strategy, brand development, and campaign execution for global and startup clients.

Produced large-scale experiential marketing projects, securing $500M+ in earned media coverage.

Developed SEO, content, and social media strategies that increased engagement and brand loyalty.

Negotiated and managed high-profile strategic alliances and media sponsorships.

Created and executed influencer and digital advertising campaigns, increasing customer acquisition and retention.

Venables Bell & Partners

SVP, Creative Integration, Experiential & Buzz Marketing

2006 – 2007 San Francisco, CA

Played a key role in securing $70M in new business by leading non-traditional and experiential marketing pitches.

Developed, produced and promoted experiential activations and events for clients such as HBO, PG&E and Audi, generating significant earned media exposure.

Crispin Porter + Bogusky

Head of Creative Business Development & Strategic Alliances

2003 – 2006 Miami, FL

Founded CP+B’s branded entertainment division, pioneering new advertising models including “self-liquidating advertising.”

Led partnerships in film, television, fashion, and publishing, and secured multimillion-dollar sponsorships.

Strategized and produced award-winning creative campaigns for Burger King, Method, MINI Cooper, Slim Jim, Molson, Coke Zero and Virgin Atlantic Upper Class.

MAMA Reps

Founder & Principal

2000 – 2003 NYC

Created one of the first full-service freelance creative services agencies, connecting brands with top-tier talent.

Produced high-impact collaborative campaigns and experiential events for Nike, H&M, HBO, and US Concepts.

Razorfish

VP, Business Development & Strategic Alliances

1996 – 2000 NYC

Spearheaded content licensing and media partnerships, generating over $1M in advertising value in the first quarter.

Led digital content initiatives, launching Razorfish’s award-winning “RSUB” and online media ventures.

EDUCATION

Case Western Reserve University School of Law

J.D. focus on Entertainment & Media Law Cum Laude

New York University Tisch School of the Arts

B.F.A. • Film & Television Summa Cum Laude

University of California, Irvine

Certificate • Social Media Marketing

SKILLS

Brand Strategy & Positioning • Digital Marketing & Social Media • CRM & Customer Engagement • Content Development, PR & Earned Media • Paid Media & Advertising • Event Marketing & Sponsorships • Strategic Partnerships & Alliances • Budgeting &

Performance Analytics • Internal & External Communications • KPI analysis

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