Ux Designer User Research

Nidhi Lohokare UI/UX Designer

****************@*****.*** +1-551-***-**** Jersey City NJ LinkedIn

PROFILE

Experienced UI/UX Designer with 4+ years of expertise in user research, wireframing, and prototyping

using Figma, Adobe XD, and Axure RP. Skilled in usability testing, A/B testing, and behavioral analytics

with Google Analytics, Hotjar, and FullStory to optimize engagement. Proficient in scalable design

systems, accessibility-first interfaces, and motion design for seamless user experiences. Adept at AI-

integrated UX and immersive interactions, enhancing digital product innovation. Passionate about

blending research, design, and technology to craft intuitive, high-impact solutions.

SKILLS

Tools & Technologies

• User Research & Usability Testing: Figma, Miro, FigJam, Optimal Workshop, UserTesting, Hotjar,

Crazy Egg, Google Analytics, FullStory, Google Optimize, Wave, Axe DevTools

• UX/UI Design & Prototyping: Figma, Adobe XD, Axure RP, InVision, Storybook, Material UI, Tailwind

CSS, ZeroHeight, ProtoPie, Principle, Lottie, After Effects, Framer Motion

• Industrial & Immersive Design: Blender, Rhino, SolidWorks

• Collaboration & Agile Workflows: JIRA, Confluence, Zeplin, Slack, GitHub

PROFESSIONAL EXPERIENCE

Endeavour Technologies, UI/UX Designer 08/2024 – present (Remote), USA

• Spearheaded UX strategy for enterprise SaaS applications, leading design thinking workshops, journey

mapping, and stakeholder alignment sessions using FigJam, Miro, and Figma, improving feature

adoption by 25%.

• Redesigned complex workflows and enterprise dashboards, leveraging Figma, Material UI, and

Tailwind CSS, leading to a 30% reduction in cognitive load and enhanced usability for power users.

• Developed interactive, high-fidelity prototypes with Figma, ProtoPie, and Principle, enabling rapid

usability validation and reducing development rework by 40% through early stakeholder buy-in.

• Implemented motion design and micro-interactions using Lottie, After Effects, and Framer Motion,

improving user engagement and responsiveness across web and mobile interfaces.

• Conducted heuristic evaluations and cognitive walkthroughs, utilizing Jakob Nielsen’s usability

principles and accessibility audits with Wave and Axe DevTools, ensuring ADA compliance and a 35%

improvement in accessibility scores.

• Optimized form interactions and navigation patterns, running A/B tests, heatmap analysis, and

session recordings with Google Optimize, Hotjar, and FullStory, resulting in a 20% increase in task

completion rates.

• Designed AI-powered interfaces and chatbot UX, integrating conversational UI frameworks with

multimodal interactions, leading to a 50% increase in self-service resolutions for customer support

applications.

• Collaborated with engineering teams in an Agile environment, using JIRA, Confluence, and Zeplin to

refine design specifications, ensuring pixel-perfect implementation and reducing QA defects by 30%.

New York Institute of Technology (NYIT), 01/2024 – 07/2024 New York

Graduate Assistant – UX/UI Design & Peer Tutor

• Redesigned an academic advising platform, improving usability through iterative user research,

heuristic evaluations, and accessibility audits, leading to a 30% increase in task completion rates and a

40% reduction in navigation time.

• Developed and standardized a scalable design system, ensuring visual consistency, accessibility

compliance, and efficient collaboration, which reduced design inconsistencies by 50% and improved

cross-platform usability.

• Conducted user research and usability testing, implementing persona development, journey mapping,

and card sorting techniques to enhance information architecture, reducing user errors by 25%.

• Created high-fidelity prototypes and interaction flows in Figma, Adobe XD, and Axure RP, optimizing

user pathways and increasing platform usability scores by 45%.

• Mentored UX/UI students in design best practices, leading portfolio workshops and case study

sessions on UX storytelling, ATS-friendly structuring, and usability-focused design, resulting in a 30%

higher internship placement rate.

Sureview Instrumentals, UI/UX & Industrial Designer 08/2021 – 08/2023 India

• Conducted user research, stakeholder interviews, and competitive analysis using Figma, Miro,

Optimal Workshop, and UserTesting, defining UX strategies that enhanced user task success rates by

30% and reduced friction points.

• Designed and prototyped low-to-high fidelity wireframes and interactive prototypes using Figma,

Adobe XD, Axure RP, and InVision, ensuring a 20% faster developer handoff and a more consistent,

accessible UI aligned with WCAG standards.

• Translated business requirements into functional specifications and 150+ user stories in Jira and

Confluence, leveraging Power BI, Tableau, Google Analytics, and Amplitude to drive a 15%

improvement in conversion rates.

• Developed and maintained a scalable design system in Figma, Storybook, and ZeroHeight, improving

UI consistency across platforms and reducing redesign efforts by 40%.

• Conducted usability testing, A/B testing, and heatmap analysis using Hotjar, Crazy Egg, Google

Analytics, and Mixpanel, leading to a 25% increase in user engagement by iterating on key design

elements.

• Partnered with cross-functional teams using Jira, Slack, Zeplin, and GitHub, optimizing Agile

workflows and accelerating the design-to-development cycle by 15%.

• Led design sprints, mentored junior designers, and championed accessibility-first design using Miro,

Notion, Stark, and WCAG guidelines, increasing ADA compliance and usability for diverse user groups.

• Designed and optimized SaaS-based platforms with API-driven UI components, integrating cloud-

based UX frameworks and multi-tenant architecture using Figma, Storybook, React UI libraries, and

Postman, improving scalability and system performance.

EDUCATION

New York Institute of Technology (NYIT),

Master of Arts, UX/ UI Design & Development

09/2023 – 12/2024 New York, USA

MIT Institute of Design,

Bachelor of Design, Industrial & Product Design

2018 – 2022 India

PROJECTS

Collaborative Learning Hub – UX Research & Design

• Researched learner isolation on Coursera, identifying a 42% drop-off rate in peer interaction through

surveys, interviews, and heuristic evaluation, leading to targeted UX improvements.

• Designed the Collaborative Learning Hub, integrating Study Groups, Live Chat, and Task Sharing,

increasing peer engagement by 55% and boosting course completion rates by 33%.

• Conducted usability testing & competitive analysis, iterating on Figma-based prototypes, improving

user satisfaction scores by 48%, and reducing task completion time by 37%.

• Applied user-centered design (UCD) & double diamond methodology, refining core features through

iterative prototyping & usability testing, leading to a 25% increase in interaction efficiency.

• Delivered data-driven UX recommendations, providing actionable insights that contributed to

Coursera’s potential expansion into real-time collaborative learning, with early-stage adoption interest

from 3,000+ active users.

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