Product Marketing Manager

Boost Your Brand and Products Promotion Success with Expert Level Content and Copywriting

Molly McHaney, Lead Copywriter & Content Strategist

404-***-**** ********@*****.***

mollymchaney.com LinkedIn

I thrive on creating clear, user-friendly content documentation that simplifies complex technical topics. With 28 years of copywriting and content writing experience, I bring a deep understanding of creating high-impact, SEO-optimized content that drives engagement, boosts traffic, and grows sales pipelines.

My expertise spans across industries like IT and AI, Networking and SD-WAN, SASE and SaaS, network security, data governance and regulatory financial services and Government, healthcare, retail, e-commerce, and FinTech, with a strong focus on SMB growth and Large Enterprise product, marketing, and product sales support.

I have a proven track record of crafting content strategies, managing social media campaigns, and optimizing websites using SEO best practices, all while specialization in small to medium-sized businesses (SMBs) product launches, and GTM strategy creation, to accelerate brand presence, boost leads and traffic, and empower you and your customers to meet scalable goals with ultimate success.

Key Experience Highlights:

•10 years of Machine. Learning experience and 3 years of AI-generated prompt-writing

•28 years of Copywriting, Thought Leadership, Ghostwriting for C-level execs

•20 years of Social Media Strategy, Creation, and Promotion, helping businesses drive engagement, lead generation, and customer loyalty

• 20 years of Proposal writing, Presentations for board members and C-level executives

•20 years of Technical Writing experience, including technical, and product-focused guides

•15 years of WordPress experience creating and managing websites, blogs, and landing pages

•20 years of SEO Audits and Editing, with expertise in content optimization, keyword research, and improving organic search visibility.

Driving traffic, customer pipelines, and brand presence with content that wins over competitors.

TECHNICAL SKILLS

• Microsoft Office Suite, Visio, Jira, Kanban, Agile Methodologies, UX/UI Templates, Medicare/Medicaid, Drupal, iCreative, iMovie, Slack, Monday.com, Adobe Creative Suite, Miro, Adobe Marketo, SharePoint, Oracle, TeamSite, Workfront, WordPress (15+ years), Google Suite of products, Mac and Windows, HTML, AEM, Azure, Asana, Figma, HubSpot, GitHub, Google and Adobe Analytics, ClickUp Google Analytics.Ethical AI prompting, Litmus, Klue, Mobile apps and website landing and product page creation.

WORK EXPERIENCE OVERVIEW

•Writing Blogs, Articles, Case Studies, Whitepapers, eBooks, Web Copy.

•Executive Thought Leadership Research/Interviewing and Ghostwriting.

•Video Creative Direction and Scriptwriting.

•Short-form and Long-form Content with SEO expertise

•Writing Social Media Promos, SEO, Email Social and Content Marketing Campaigns.

•Project/Program Management using Agile Methodologies.

•Technical Writing – User guides, product documentation, interviewing engineers.

•Product Marketing with GTM and Strategy Creation – B2B/B2C.

•Proposal and Legal Writing.

•Press Releases, Executive Bios. and Product Launch Announcements

•Certified in Generative AI Chat and Prompt Writing.

•UX/UI Persona and Customer Journey Mapping for web and mobile apps.

PROFESSIONAL EXPERIENCE

Copywriter Writer Consultant – Smarsh via Motus Recruiting

10/8/2024 – Present

• Collaborate with the SMB marketing team to develop content strategies and assets that drive growth, generate Marketing Qualified Leads (MQLs), and enhance the sales pipeline.

• Produce high-quality, engaging content to boost brand awareness, including guides, infographics, email campaigns, website copy, blog posts, social media posts, and product descriptions.

• Utilize SEO techniques to enhance content visibility and search ranking.

• Analyze content performance to enhance engagement and conversion rates.

Product Content Manager – Maximus (Part-time Consultant)

7/4/2024 – 10/04/2024

• Created easy-to-understand, accessible documentation for government agencies.

• Developed social media promo campaigns for Twitter, Instagram, and Facebook, targeting SMBs.

Product Marketing Content Producer – Gartner via Primary Talent Partners

4/1/2024 – 7/3/2024

• Researched, interviewed SMEs, and created B2B long-form content targeting technology decision-makers.

• Managed editorial calendars and conducted SEO for content optimization.

Freelance Studio Content Writer – Symphony Talent

10/2023 – 2/15/2024

• Developed healthcare talent acquisition content for SMB clients for website and mobile apps.

• Led the creation of emails, social media posts, blogs, and other content for SMB clients.

Product Marketing Manager/Content Strategist/Editor – ngena, USA LLC

8/2022 – 5/11/2023 (Remote)

• Managed content creation for SMBs and enterprise clients in sectors like government, retail, and tech.

• Led strategic product launches, including the development of web and social media copy, landing pages, and case studies.

Senior Technical Content Writer/Program Manager/Lead Content Strategist – Cisco Systems

10/2021 – 8/2022 (Remote)

• Managed content for SMB-focused campaigns, developing thought leadership pieces and SEO-driven blogs.

• Led content strategy for sales enablement and executed programs to engage SMB audiences.

Senior Copywriter/Content Manager – Digitas

7/2008 – 3/2010

• Led content strategy for Delta Airlines, targeting both SMB and enterprise-level audiences.

• Managed a team of junior writers to produce digital travel content for SMB and enterprise segments.

Digital Content Manager – IBM

7/2001 – 7/2008

• Directed content for SMB websites across multiple industries, including healthcare and finance.

• Created SEO strategies and assisted with CMS content migration for SMB clients.

EDUCATION

BA, English – Creative Writing

Minor in Philosophy, Georgia State University, Atlanta, GA

Microsoft Certification in AI Prompt Writing/Engineering, 2024

VOLUNTEERING

• Developed copy for the Roswell United Methodist Church website 2023

• Grant Writing for Dekalb School of the Arts (2023): Successfully wrote a $8K DOE grant

Contact this candidate