Salesforce Developer Marketing Cloud

Aravind M

Email: ***********@*****.***

Mobile: +1-619-***-****

PROFESSIONAL SUMMARY:

• Experienced Senior Salesforce Developer with over 8 years of expertise in designing, developing, and implementing customized Salesforce solutions. Skilled in Salesforce CRM, complex integrations, and custom app development, with practical experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Salesforce Data Cloud. Focused on optimizing business processes and enhancing user experience through customized solutions and efficient marketing automation.

• Designed and implemented a full-scale B2B eCommerce solution using Salesforce B2B Commerce (Cloud Craze), integrating complex pricing models, product catalogs, promotions, and external ERP systems to streamline order management and enhance customer experience

• Experienced in implementing a range of Salesforce solutions, including Sales Cloud, Service Cloud, Commerce Cloud, Marketing Cloud, Data Cloud, Pardot, and AppExchange applications.

• In-depth knowledge of Salesforce Marketing Cloud’s architecture and key features, including Email Studio, Social Studio, Mobile Studio, Journey Builder, Automation Studio, Contact Builder, Audience Builder, Campaign Management, Advertisement Studio, Pardot admin and Cloud Pages.

• Developed and deployed API-led integrations on MuleSoft’s Anypoint Platform to connect Salesforce with external systems, improving data flow and enabling real-time synchronization

• Automated data synchronization across Salesforce and other External systems through MuleSoft, which eliminated manual data entry and reduced data errors, leading to faster response times.

• Built custom APIs with MuleSoft for Salesforce to securely share guest preferences and booking details, allowing teams to personalize services and enhance the guest experience.

• Experience with DevOps Tools like Copado, Salesforce DevOps centre.

• Implemented Copado CI/CD pipelines to automate Salesforce deployments, reducing manual effort and deployment errors.

• Deployed Salesforce-AWS integrations via Copado pipelines, optimizing API deployments and real-time data synchronization.

• I’ve customized nCino workflows to simplify and speed up loan processing and approvals.

• Strong professional background as a Salesforce administrator and developer. I participated in every stage of the project, including gathering requirements, developing the architecture, implementing it, and end user training.

• I’ve developed tailored solutions in nCino on Salesforce, automating repetitive tasks to improve team productivity.

• Utilized Salesforce Lightning Web Components (LWC) to develop custom interfaces that facilitated smooth integration between Salesforce CRM and Salesforce Marketing Cloud (SFMC), improving real-time data synchronization and allowing for personalized marketing campaigns directly from Salesforce CRM.

• Led the integration of Salesforce Data Cloud with existing CRM systems to create a unified customer data platform, enabling real-time data synchronization, advanced segmentation, and personalized marketing strategies.

• Implemented advanced data segmentation and real-time customer profiling in Salesforce Data Cloud, enabling more targeted marketing campaigns and significantly improving conversion rates and overall campaign effectiveness.

• Integrated Salesforce Agent force with policy management and commission tracking systems, enhancing agent workflows and improving data accuracy, which led to better client engagement and increased retention.

• Led teams and managed client communications, using agile methods to deliver sprints and provide project support. Experienced in creating strategies, designing solutions, and overseeing development for clients in the USA.

• Extensive experience in Business CRM process like Campaign Management, Lead Management, Case Management.

• Experienced with the Lightning module, including the Lightning Component Framework and Lightning Web Components. Proficient in creating Lightning components with the aura framework.

• Implemented security and sharing rules at object, field, and record level for different users at different levels of organization.

• Proficient in all facets of the Software Development Life Cycle and Agile methodologies,

Encompassing planning, development, testing, deployment, and iterative improvements.

• Proficient in Data Migration from Traditional Apps to Sales force Using Data Loader Utility.

• Provided critical support in error resolution, architecting comprehensive integration solutions, and leading internal teams through seamless migration processes.

• Proficient in utilizing LWC decorators (@api, @track, @wire) to create dynamic and efficient Salesforce applications, ensuring seamless data binding, improved component interaction, and real-time data synchronization.

• Experience in SFDC development using Apex classes and Triggers, Visual Force, Force.com IDE, SOQL, SOSL.

• Experienced in crafting and executing intricate campaigns, integrations, and custom solutions through AMP Script, Marketing Cloud SQL, and Server-Side JavaScript (SSJS).

• Development expertise with Visualforce (Pages, Components, and Controllers), S-Controls, Partner WSDL, Batch Apex, Apex Classes, and Apex Web Services.

• Expert in Web Services request and API management.

• Experienced in establishing relationships and junction objects such as Master-Detail and Lookups, developing Entity Relationship data models, Pages, Classes, Interfaces, Workflows and Workflow rules, triggers, Email alerts, and implementing business logic.

• Proficient in building and implementing SOAP and REST API interfaces in Salesforce, guaranteeing data quality, security, and scalability while following industry best practices for API creation and consumption.

• Developed reusable Lightning Web Components with advanced JavaScript and Salesforce APIs, improving performance and simplifying the maintenance of Salesforce applications.

• Created and implemented advanced workflow rules to automate crucial business processes, leading to enhanced efficiency and less reliance on manual tasks

• Extensive background in web application development in salesforce with integration of VS code using HTML, CSS, JAVA SCRIPT, and XML Schema.

PROFESSIONAL CERTIFICATIONS:

• Salesforce Certified AI Associate (Cert. No: 5108686).

• Salesforce Certified Administrator (Cert. No: 4335956).

• Salesforce Certified AI Specialist (Cert. No: 5117062).

• Salesforce Certified Marketing Cloud Email Specialist (Cert. No: 5099165).

• Salesforce Certified Data Cloud Consultant (Cert. No: 5108192).

• Salesforce Certified Platform Developer - I (Cert. No: 4580243).

• Trailblazer: https://www.salesforce.com/trailblazer/ms7ilhteunyrfziopt

TECHNICAL SKILLS:

Salesforce Technologies

Salesforce CRM, Salesforce Platform (Administration and Development), Apex Language, Lightning Web Component, Aura Framework, Salesforce CPQ, SOAP and REST APIs, SOQL, SOSL, Visual Force Pages, Salesforce Outlook, AJAX, Dashboards, Analytic Snapshots, Apex Web Services, Apex Data Loader, Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales & Service Cloud, Visual Studio Code, Postman.

Salesforce Tools

Salesforce Data Loader, SQL, Server-Side JavaScript, Rest API, SOAP, POSTMAN, Copado, Workflows, Email Studio, Journey Builder, Automation Studio, Einstein Chatbot.

Databases

MS SQL, Oracle database, Data Extension.

Languages

Apex, Java, HTML, CSS, Java Script, SOQL, SOSL, SQL, AMP Script.

Documentation Tools

MS Office (Word, Excel, PowerPoint).

INTERCONTINENTAL HOTELS GROUP – Atlanta, GA

Sep 2023 - Present

Senior Salesforce Developer

Project Description:

The project aimed to enhance the Salesforce.com platform for Intercontinental Hotels Group (IHG) to support their business processes and improve overall efficiency and profitability. This involved implementing advanced Marketing cloud solutions and Salesforce solutions, integrating various systems, and enhancing existing marketing functionalities to meet the specific needs of the organization.

Responsibilities:

• I have led Salesforce implementations, integrations, and enhancement projects, ensuring they align with business needs and drive improved bottom-line results.

• Worked closely with cross-functional teams globally to ensure on time and fully functional Salesforce Cloud integrations and enhancements; automated manual workload that resulted in greater productivity

• Managed the implementation of Salesforce Marketing Cloud solutions, including designing and launching customer journeys and automating email campaigns, while integrating with Salesforce Sales and Service Clouds to create a seamless marketing system that improved campaign effectiveness and customer engagement.

• At IHG, implemented automated systems to track and analysed customer behavioural data, such as email delivery, non-delivery, and bounce rates, enabling more effective and targeted marketing strategies.

• Used Automation Studio and Journey Builder to create data-driven marketing strategies, helping IHG deliver more personalized and timely guest communications.

• Developed and deployed API triggers for transactional messages, improving communication processes and boosting customer engagement.

• Worked with various salesforce.com objects like Accounts, Contacts, Leads, Campaigns, Reports and Dashboards.

• Enhanced existing Salesforce functionalities by developing LWCs that offered advanced reporting and analytics capabilities, allowing IHG to make informed decisions and significantly boost overall profitability.

• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on the objects and tabs, Components and Visual Force Pages.

• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.

• Created Custom Objects and defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

• Designed and developed SFA based Application on Force.com Platform in Salesforce.com environment with Apex programming language at backend and Visual-Force pages as user interface.

• Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.

• Developed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.

• Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.

• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.

• Implemented dynamic data visualization using LWC to provide insights for sales performance, improving decision-making processes for the sales team

• Formulated customized reports, dashboards and scorecards used to quickly gain insights into the most important aspects of the business data.

• Tracked and managed Sales Blitz & Email Marketing Campaigns using SFDC Marketing cloud, driving focus on the market potential of a given geographical area.

• Triggers, Apex Classes, Workflow, and Process builders were created based on functional demands.

• Migrated all Legacy Process builders and workflows to Flows and Apex

• Created a Shell script to streamline the deployment procedure across all sandboxes

• Engaged in Agile methodology and Scrum, significantly boosting productivity and minimizing errors.

• Develop and deliver user training, videos, and manuals to increase user adoption for various applications.

Environment: Salesforce.com Platform, Salesforce Marketing cloud, Apex Programming Language, Agile methodology, Scrum, Salesforce Automation Tools, Salesforce Setup and Configuration Tools, Salesforce Integration Tools, Trigger errors, Email Studio, Journey Builder, Automation Studio, workflow.

Exxon Mobil, TX

Sep 2022 - Aug 2023

Salesforce Developer

Project Description:

Implemented an e-commerce platform for customer experience for Salesforce Communities and Exxon Mobil product purchase information. For this project, Cloud Craze E-Commerce and Salesforce Lightning were used to develop the platform.

Responsibilities:

• Collaborated with business stakeholders to gather requirements and translate them into Salesforce solutions.

• Assess, plan, create, evaluate, and manage Salesforce.com applications.

• Participated in business requirement meetings, where information was gathered for the IT team and the business given data was analysed.

• Developed and implemented custom Lightning Web Components (LWC) to enhance the user interface and user experience of the Cloud Craze E-Commerce platform, resulting in improved user satisfaction and more seamless navigation for Exxon Mobil product purchases

• Using Cloud Craze to develop SFDC B-2-B applications.

• Developed and customized B2B and B2C eCommerce portals using Salesforce B2B Commerce (CloudCraze).

• Involved to the development of the E-commerce website using Cloud Craze, including design, development, and data analysis.

• Implemented Salesforce B2B Commerce (Cloud Craze) interfaces integrated with external applications for seamless data exchange.

• Implemented Single Sign-On (SSO) authentication using SiteMinder and Microsoft Azure for secure access to the Salesforce Portal.

• Configured and customized CloudCraze components such as Cart, Wishlist, Constraint Rules, Price Matrix, and Price Rule Sets to enhance the shopping experience.

• Implemented interactive product filters and search functionalities using LWC, enabling customers to easily find and compare products, leading to higher conversion rates.

• Developing landing sites, establishing an online business, and offering guidance and assistance to those that share the Innovation via Affiliation vision.

• Managed accounts, contacts, and cases, establishing workflows and approval processes for new accounts and other business processes.

• Implemented Salesforce B2B (Cloud craze) interfaces integrated with external applications.

• Worked in integration of Salesforce portal with Ecommerce (Cloud craze).

• Design Solution of Salesforce Portal. Worked on Cloud craze and Salesforce. Working on Pardot. Created Engineering Portal on Salesforce.

• Worked on Catalogue configuration, Storefront Configuration and Product Configuration.

• Build B2C and Confidential application through Salesforce and Cloud craze.

• Worked on Cloud craze and Salesforce on Pardot and created Engineering Portal on Salesforce.

• Developed ETLs for BD product data lines and integrated with Salesforce Commerce Cloud for data extraction and upload, including data residency solutions.

• Installed Cloud craze package and configured the settings as per client requirement

• Developed the Lightning Component Framework and built Lightning components using the Aura framework.

• Designed and developed Email Templates and Mail Merge Templates, executing mail merges for various standard and custom objects within Lightning Experience.

• Collaborated with business users to update and refine business requirement and test documents.

• Created Visualforce pages with standard controllers, custom controllers, and extension controllers.

• Developed Apex Classes, Batch Classes, and Schedule Classes as per business requirements.

• Implemented data security measures to safeguard sensitive information.

• Monitored and optimized system performance, ensuring scalability and reliability.

Environment: Salesforce CRM, Salesforce Lightning, Cloud Craze, Apex, Visualforce, Lightning Component Framework, Aura Framework, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Data Loader, HTML, JavaScript, CSS, SOQL, SQL, Eclipse IDE Plug-in.

Health Steam Inc. - Nashville, TN

June 2019 – March 2022

Salesforce developer/administrator

Project Description:

Health Stream, a leading provider of research and learning solutions for the healthcare industry, sought a cloud-based CRM solution to minimize ongoing maintenance and reduce customization costs. I was part of a team responsible for implementing Salesforce Marketing, Sales, and Case Management solutions.

Responsibilities:

• Created custom objects to enhance Salesforce.com application functionality.

• Conducted data mapping and migration from legacy systems to Salesforce.com objects and fields.

• Configured profile settings and security for different user groups.

• Developed custom reports and dashboards to meet the needs of users and executives.

• Created Visualforce pages with extension controllers to meet client requirements.

• Developed Apex Classes and Triggers to implement business logic and worked with the web service API.

• Formulated SOQL and SOSL queries to retrieve data from various related objects.

• Implemented workflow rules, defining tasks, time-triggered tasks, email alerts, and field updates to support business logic.

• Established validation rules to maintain data quality.

• Designed email templates, approval processes, approval page layouts, and defined approval actions to automate business processes.

Environment: Saleforce.com platform, Force.com Sites, Apex, Visualforce (Pages, Component & Controllers), Pages, Data Loader, HTML, Java, Java Script, CSS, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Sandbox data loading, Data Loader, SF Explorer and Eclipse IDE Plug-in.

Polaris Software Lab, Chennai, India.

Sep 2016 - May 2019

Java Developer

Project Description:

This project was developed to maintain all the financial transactions between all the branches of the client Howard Public school, facilitating efficient and secure handling of all financial activities across multiple branches.

Responsibilities:

• Analyzed the customer provided functional requirements and prepared high level design document, UML class diagrams using rational tool.

• Developed application using HTML, Java, Spring, and JSP servlets.

• Developed User Interface components of Site Manager, using JSP (Java Server Pages), HTML, JavaScript used for front end validations of web pages.

• Manage all types of financial transactions, including income (tuition fees, donations, grants)

And expenses (salaries, utilities, supplies).

• Valuable experience in writing stored procedures for common queries in Oracle and created tables, triggers, SQL queries, integrity constraints and views for multiple databases, using SQL Developer.

• Involved in Unit testing and System Testing.

• Automate transaction processing to reduce manual errors and increase efficiency.

• Provide secure authentication mechanisms, such as multi-factor authentication (MFA), to enhance system security.

• Implement notification systems to alert users of important financial activities, such as low budget warnings, overdue payments, and suspicious transactions.

• Designed and managed relational database schemas, optimize SQL queries, and ensured data consistency.

Environment: Java, JDK, HTML, CSS, JSP, JDBC, and XML.

EDUCATION:

• Master of Science from New England College.

• Bachelor of Technology from Malla Reddy Institute of Technology.

Contact this candidate