Social Media Event Planning
Resume:
EDUCATION
Illinois State University IL
Bachelor of Business
Administration
SKILLS
CERTIFICATIONS
LANGUAGES
Digital Marketer
PROFESSIONAL SUMMARY
A results-driven business professional with 5+ years of experience in event planning, marketing, logistics, and project management. Skilled in creating innovative strategies to enhance event success and brand visibility, including leveraging SEO and social media marketing. Known for excellent organizational and interpersonal skills, I bring a proven track record of planning and executing memorable events that align with client and organizational goals.
EXPERIENCE
03/2024 - Present
Sales Associate
Club Pilates Club Pilates, Evanston, IL
05/2019 - 09/2020
Event Planning Manager
Bash Creates, LLC. Bash Creates, LLC., Chicago, IL Event Planning &
Coordination
•
• Email Marketing
• SEO
• Social Media Marketing
• Content Marketing
Certified Marketing
Professional (CMP),
American Marketing
Association,2025
•
SEO Marketing, HubSpot
Academy, 2024
•
Foundations of Digital
Marketing,
Google/Coursera, 2023
•
French
Intermediate
Illinois State University
•
RILEY NAUGHTON
*********@*****.***
Chicago, IL
Developed and executed targeted marketing strategies to drive new membership sign-ups through digital channels, including social media and email marketing
•
Managed lead generation, follow-up, and conversion processes to achieve sales quotas for memberships, retail products, private training, and teacher training
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Utilized CRM tools (e.g., Club Ready) to track member interactions, manage lead databases, and drive ongoing engagement
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Engaged in customer relationship management to foster long-term retention and loyalty among existing members
•
Successfully planned and executed corporate and private events, ensuring all logistics, budgets, and client requirements were met
•
Managed all social media accounts, Instagram, Facebook, to create compelling content and connect with our clientele
•
11/2021 - 11/2023
Financial Logistics Auditor
StrategIQ Commerce StrategIQ Commerce, Chicago, IL 09/2020 - 11/2021
Logistics Coordinator
TMC, by C.H. Robinson TMC, by C.H. Robinson, Chicago, IL 01/2018 - 05/2019
Production Intern
The Castle Theatre The Castle Theatre, Bloomington, IL WEBSITE, PORTFOLIO AND PROFILES
www.linkedin.com/in/riley-naughton-446b4a139
REFERENCES
References available upon request
Utilized Email Marketing campaigns through MailChimp to deliver targeted event information to our buyers
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Developed and implemented creative marketing strategies to enhance event attendance and engagement
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Designed promotional materials and campaigns, leveraging insights to improve web traffic and audience reach
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Applied project management skills to streamline audit processes, identifying opportunities for cost savings exceeding $50K weekly
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Coordinated multiple stakeholder accounts, ensuring alignment and efficient resolution of financial discrepancies
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Developed contracts and workflows that optimized client relationships and operational performance
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Coordinated transportation logistics for client shipments, ensuring timely delivery and satisfaction
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Facilitated meetings to address customer needs, enhancing client relationships and service competitiveness
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Improved operational efficiency by identifying technical challenges and collaborating on system enhancements
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