Brand Designer Senior

Summary

Results-driven Senior Brand Designer and Art Director with over 15 years

of experience. Passionate about creating impactful design systems that authentically represent client visions and resonate with target audiences. Proven track record of collaborating with cross-functional teams to deliver innovative brand identities, launch experiences, and collateral materials that exceed expectations.

Work History

Transamerica Senior Brand Designer & Illustrator March 2024 – Present contract

Leading the modernization of the brand’s visual identity while maintaining trust and credibility in a conservative industry.

• Collaborate with creative, marketing and leadership to define new brand positioning and establish a cohesive visual language.

• Create a modular library of 150+ illustrations, including diverse characters, environments, and props that can be adapted to suit different audiences, formats and orientations.

• Deliver multiple concept iterations, ensuring stakeholder alignment while balancing creative vision with business objectives.

• Produce high-quality visual assets that enhance brand visibility and engagement, while being ADA compliant, across print and digital platforms.

Monigle Senior Brand Designer

2014 – Present contract

Designed 70+ brand identity systems for national and local Health, Finance, Digital, Biosciences and Energy sectors.

• Lead identity and rebrand for IFF (Fortune 500 Company) utilizing bold, vibrant colors and photos along with a systematic modular approach in layout.

• Designed Sempra Energy’s 187-page Sustainability Report, creating custom icons, charts, and infographics for unique story telling experience.

• Spearheaded the creation of Matt R. O’Fact, a spokesperson and ad campaign for Greater Nevada Credit Union.

• Developed identities and brand launches for Henry Ford Health, Stanford Medical, Michigan State University, UCHealth, LCMC Health, Canvas Credit Union, Quest Diagnostics, Walmart, Vitalant and more. CIG Associate Creative Director

2022 – Present contract

• Designed Elevate Denver annual report, highlighting projects and achievements in the city of Denver.

• Infographic for 16th Street Mall Project, bringing to life targeted goals and accomplishment of the year.

• Created promotional campaign and mascot for Express Toll and E-470, elevating awareness of saving time and money, via print and popup events.

• Designed informative bus shelter ads for Bustang, promoting routes and app. MyHouseCall Co-Founder, Brand Designer & Creative Director 2016 – 2019

• Co-founded a Direct Primary Care company delivering care via App, for in person or telemedicine visit.

• Created brand identity and collateral materials for company.

• Designed App UI for iOS, and Android.

• Designed advertising campaign for print, social, outdoor and radio. Eric Cole

718-***-**** ****@*******.*** /in/colelab colelab.com Awards & Honors

2021 Transform Awards:

• Silver: Calyx and Monigle

• Bronze: Luminis Health & Monigle

(Best Visual Identity – Healthcare

Sector)

2020 Transform Awards:

• Gold: IFF & Monigle (Best Visual

Identity – Industrial Sector)

2019 Transform Awards:

• Gold: LCMC Health & Monigle

(Best Implementation of Brand

Development)

• Bronze: Canvas Credit Union &

Monigle (Best Visual Identity –

Financial Sector)

Core Competencies

• Brand Identity

• Creative Team Leadership

• Advertising & Social Media

Campaigns

• Illustration & Infographics

• Project & Talent Management

• Data-Driven Strategies

• Oversee Video & Audio Production

• UI/UX Design

• Web Design

• App Dev

Technologies

• Adobe CC Suite: InDesign, Illustrator,

Photoshop, XD, Acrobat Pro

• Figma

• Microsoft Office: PowerPoint, Word

Excel, Outlook

• Vectoraster

• Microsoft Teams

• Slack

• Google Meets

• InVision

The Ad Council Senior Art Director

New York, NY, 2004 – 2014

Served as the creative force responsible for overseeing the brand and over 40 Public Service Campaigns via in-house studio.

• Led internal strategy, conception, and overall design crucial to building the Ad Council’s reputation for groundbreaking, influential work.

• Collaborated cross-functionally with C-Suite executives, campaign managers, and fundraising leaders on campaigns.

• Provided leadership to direct reports, developed smart concepts, and pushed ideas through to the final required outputs. Translated complex strategic approaches into easily accessible creative concepts, clearly presenting ideas in a way that built excitement among the team.

• Worked to establish brand differentiating creative and experience strategies, bringing strong conceptual thinking, data-informed insights, and innovative solutions to drive business decisions beyond what was expected. Adopted a user-centered design approach to rapidly test and iterate designs. Ad Council, Key Contributions:

• Developed Brand Guidelines, Media Standards Guidelines, Annual Reports, Public Service Awards Dinner Brand, PR Kits, Media Kits, HR Book, Stationary System, Presentations, PSA Central Brand, and PSAnalytics Brand.

• Led a team of in-house and freelance designers, providing artistic guidance, daily project management, and a focus on their overall professional development.

• Advised cross-departmentally with C-Level, Campaign Management, PR, Interactive, Media, Media Measurement, HR, and Finance and Development to ensure the enterprise brand was properly integrated.

• Developed Infographics, snackable content, and campaign related graphics to create awareness and promote Ad Council brand as well as 40+ PSA campaigns represented nationally.

• Spearheaded creative growth, increasing department revenue by 25% in three years.

• Engaged with industry leaders, to develop best practices and guidelines for the Outdoor Advertising Industry.

• Integrated QR codes into pedestrian focused out-of-home ads, directing viewers to site specific content that supported the campaigns message.

• Created sitemap, wireframe and overall design of the website, and downloadable PDF of each media sections, editable forms, and ready to use brand assets.

• For ten years, created a comprehensive visual brand for the Ad Council’s Public Service Award Dinner, the company's largest yearly fundraiser.

• Conceptualized and developed the yearly annual report theme and content to bring to light the key issues of the year, including art direct photography, illustrations, and overall design to showcase 40+ campaigns, research results, testimonials, financials, organizational committees, board members, and staff. Education

Kent State University

Bachelor of Arts (BA), Graphic Design

& Illustration

School of Visual Arts (SVA)

Courses in Children's Book Illustration,

Silkscreen Printing, and Oil Painting

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