Communications/Marketing Coordinator

Hakim Henderson Orlando, FL

813-***-**** - **************@*****.***

University of South Florida (USF), Tampa, FL

●Bachelor of Arts & Sciences in Communications

Florida Agricultural & Mechanical University, Tallahassee, FL

●Associates in Business Marketing

May 2020

August 2013 – December 2016

SKILLS/ABILITIES

●Microsoft Suite Proficient

●Strategic Marketing [Campaign Creation, etc.]

●Copywriting (Short & Long form)

●Social Media Marketing & Management

●Influencer Marketing

EXPERIENCE

●Graphic Design experience

●Content Production [Creative Direction]

●Email Marketing

●Paid Ads [GoogleAds, MetaAds]

CRM Proficient (Teams, HubSpot, Asana, Monday)

Murphy Organization Inc., Hybrid - Orlando, Florida April 2024 - Current

Marketing Coordinator

●Designed engaging and on-brand graphics for digital and print materials [including social media posts, email newsletters, advertisements, and promotional materials.

●Managed all aspects of social media platforms, including content creation, scheduling, monitoring, engagement and analytics tracking.

●Developed and maintained relationships with community partners, influencers and outlets to expand brand awareness and reach.

●Executed email marketing campaigns, including content creation, segmentation, scheduling and tracking.

●Assisted special projects as assigned, such as product launches, collaborations and/or marketing research.

My CFL Tech Solutions, Hybrid - Orlando, Florida January 2023 - February 2024

Marketing Coordinator

●Building out, organized & maintained CRM platform for automated marketing augmentation.

●Created company content including copy for press releases, visual media & graphics to create cohesive messaging across multiple outlets.

●Created a detailed Marketing plan including combined outbound & inbound marketing efforts such as E-marketing, Publications & Social Media Campaigns for targeted leads.

●Established a S.W.O.T. (Strength, Weaknesses, Opportunities, Threats) analysis to maximize Marketing efforts, by improving efficiency in planning, internal communication & processes.

Eagle Roofing, Hybrid, Orlando, Florida March 2022 - December 2022

Digital Marketing Specialist

●Taught company staff how to utilize CRM system to maintain an active customer base.

●Support and manage external relationships through E-Marketing, scheduled consultations & social media posts.

●Tended to incoming calls & requests, categorizing client concerns and needs throughout the week.

Ads Plus Promotions May 2020 – February 2022

Marketing Coordinator/Ad Content Marketing

●Developing YouTube Ad campaigns, to gain the maximum amount of exposure for Artists & Content Creators alike.

●Creating Thumbnails, Content covers and other assets to be utilized for advertising.

●Executing the setup process and maintaining the Ad marketing campaigns throughout

Mirora Jewelry, Atlanta, Georgia June 2018 – April 2020 Digital Marketing Manager

●Organized & maintained social media content calendar utilizing uniquely developed content to grasp the customer base.

●Marketing and advertising directly to influencers of various backgrounds, to garner partnerships & endorsements

●Analyzing content performance statistics to revamp & maximize outreach strategies.

CitrusRap.com Content Developer / Writer

January 2016 – December 2018

●Content Developer for online entertainment magazine (formerly known as BlaecNY.com).

●Wrote featured write-ups on contemporary rap artists around the world.

Contact this candidate