Social Media Digital Marketing

PALAK HITESH SHAH

***********@*****.*** 551-***-**** www.linkedin.com/in/ppalakhiteshshah

EDUCATION

Emerson College, Boston, MA May 2020

Master of Arts in Strategic Marketing Communication GPA- 3.8/4

University of Mumbai, Mumbai, India May 2016

Bachelor of Arts in Psychology and Sociology GPA- 3.8/4

PROFESSIONAL EXPERIENCE

M+R Strategic Services, Remote, USA July 2024 -Present

Digital Advertising Manager

Help non-profit organizations such as Planned Parenthood, Donors Choose, Golden State Opportunity and HIAS to raise funds through digital advertising on channels such as Search, Social Media, Display, CTV and OLV.

Assist the team in media planning, budgeting, implementing and monitoring the various campaigns across channels.

Monthly reporting to ensure the campaigns are meeting the KPI’s and optimizing them to increase conversions and ROAS.

GreenRubino, Seattle, WA July 2021- June 2023

Digital Media Specialist – Paid Social

Planned, created and executed paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Pinterest, Snapchat and YouTube

Established KPI’s and worked closely with clients from various industries including hospitality, tourism and healthcare to strategize campaign objectives for paid social advertising

Managed massive client budgets, relevant targeting, retargeting and optimizations across campaigns

Ensured proper tracking and pixel creation across platforms for accurate reporting and optimizing

Monitored and reported on campaign performance to client and internal stakeholders

Collaborated with cross-functional teams to ensure social media campaigns align with overall marketing goals

VSG Marketing, Tacoma, WA October 2020- June 2021

Digital Marketing Specialist

Created, curated & scheduled content on social media platforms for clients such as the Point Defiance Zoo, David Tutera, Compassion International

Analyzed digital data from Google Analytics & Google Search Console to draw key recommendations around website optimization

Conducted SEO audits & providing recommendations to increase ranking by doing keyword research using MOZ & SEMrush

Coordinated with accounts team to create digital marketing campaigns with the aim to increase organic engagement across platforms

Wrote, built and tested emails in a marketing automation engine (Sharp Spring)

Researched, launched and reported on digital display, search and social ad campaigns

Installed tracking and source codes across several platforms

Produced detailed data driven reports of web insights and social media results

Boloco, Boston, MA October 2019- April 2020

Marketing Intern

Developed a social media strategy and marketing plan for Q1 2020 to generate brand awareness that led to a 12% increase in sales across Massachusetts

Implemented marketing and promotion tactics that led to a 64% growth in social media interactions and 37% website traffic from social media posts

Ideated and executed an influencer event which led to an organic growth of 600+ followers, 5000+ profile visits on Instagram, and 3000 website clicks

Crafted the concept and content for bi-weekly email marketing communication to build relationships with customers

Terribly Tiny Tales, Mumbai, India September 2017- August 2018

Junior Business Lead / Community Manager

Pitched, negotiated, and secured new relationships with brands such as Amazon, L’Oréal, HP and United Colors of Benetton to create compelling stories for their marketing campaigns and expand their social reach

Led successful brand campaigns on Instagram, Facebook and Twitter with an average of 1M reach and 1.7M impressions across platforms

Facilitated and handled all client requirements and needs while serving as an efficient liaison between the agency and the brand

Monitored the online presence of the company on all social media platforms and engaged with users to strengthen customer relationships

Used Google analytics, Instagram insights, Facebook insights and Twitter analytics to analyse metrics, identify trends and optimise performance

Created weekly reports using Excel in order to track social media growth and strategize ways to increase followers

Viacom 18, Mumbai, India August 2016- August 2017

Social Media Coordinator

Increased engagement across the brand’s social media accounts by 72% through various user generated campaigns, call-to-action contests and media spending activities

Researched and evaluated the market to identify high-volume keywords to target and an analysis of competitor’s keyword rankings

ADDITIONAL EDUCATION

Meta - Certified Meta Media Buyer

EMDI Institute of Media & Communication - Diploma in Event Management

NYU Stern School of Business - India Leadership Exchange Program

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