Marketing & Sales
Resume:
*************@*****.***
C O N T A C T W O R K E X P E R I E N C E
E X P E R T I S E
R E F E R E N C E S
With a sharp eye for consumer
engagement, I craft marketing
strategies that don’t just attract but
immerse audiences in unforgettable
brand experiences. Versatile across
industries, I refine brand voices, design
striking campaigns, and uncover hidden
potential to transform the ordinary into
the extraordinary. By blending data-
driven insights with bold creativity, I
create compelling narratives that
resonate, captivate, and drive lasting
impact.
Rachel Spinelli
******.********@***********.***
Ryan DeVeau
****.******@***********.***
Marketing Director
Baseck Training
Lead Marketing & Franchise Expansion: Develop and implement high-impact marketing strategies to establish BASECK Training, originally founded in South Jersey, as the premier luxury fitness brand. With its reputation for elite training and high-end fitness experiences, BASECK is now expanding into Florida through franchising. Spearhead brand growth by targeting an affluent 40+ demographic, emphasizing health, longevity, and personalized training. Ensure brand consistency across all franchise locations while tailoring marketing efforts to successfully penetrate new markets.
Oversee Digital & Traditional Marketing Efforts: Manage social media campaigns, paid advertising, and content marketing to attract and engage high- net-worth individuals. Optimize the BASECK Training website for SEO, oversee digital reputation management, and leverage traditional media (print, radio, and high-end lifestyle publications) to reinforce the brand’s premium positioning. Drive Membership Growth & Retention: Design and execute membership acquisition strategies focused on professionals, executives, and fitness enthusiasts seeking an elevated gym experience. Implement luxury-tier loyalty programs, exclusive member events, and personalized engagement strategies to increase retention and reinforce the gym’s reputation for excellence. 2024-Current
Leasing & Marketing Manager
Asset Living Haus & Aspen State College
Lead Marketing & Digital Strategy: Develop and execute innovative marketing plans tailored to both a 268-unit residential property and a 647-bed student housing community. Oversee social media strategy across platforms like Instagram, TikTok, and Facebook to engage prospects, drive leads, and build community presence. Manage digital advertising campaigns, website optimization, and online reputation to maximize visibility and conversions. Oversee Leasing & Sales Performance: Drive leasing success by implementing strategic promotions, outreach initiatives, and engaging leasing events for both properties. Train, mentor, and lead a team of five leasing professionals to ensure they meet and exceed occupancy goals. Utilize market data and competitor insights to stay ahead in a competitive housing landscape. Build Partnerships & Brand Awareness: Establish strong relationships with local businesses, universities, and influencers to enhance brand visibility and drive referrals. Collaborate with designers and content creators to produce compelling marketing materials, email campaigns, and video content that capture attention and convert leads for both properties. 2022-2024
Key Holder & Marketing Specialist
Alicia DiMichele Boutique
Collaborated with the Boutique Leadership Team to implement company initiatives both in-store and across social media, enhancing brand visibility and customer engagement.
Fostered a positive, dynamic work environment, serving as both a team member and a leader to drive sales and deliver an exceptional shopping experience. Provided personalized guest interactions on the sales floor, in the fitting room, and at checkout, ensuring a seamless and engaging customer experience that aligned with brand standards.
2021-2022
C H R I S T I N A J A C K S O N
I N N O V A T I V E M A R K E T I N G S P E C I A L I S T C R E A T I V E S T R A T E G I S T B R A N D V I S I O N A R Y Bachelors in Marketing & Psychology
Pennsylvania State University
2021-Current
E D U C A T I O N
Bachelors in Marketing & Psychology
Kennesaw State University
April 2025
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