Social Media Digital Marketing

Maya Phillips

*** ********* ***, *********, **, *8801

828-***-**** *******@*****.***

EDUCATION

North Carolina State University-Poole College of Management Raleigh, NC Bachelor of Science in Business Administration: Marketing Concentration August 2021- May 2025

Dean’s List: Received 2021-2023 at NC State o Dean’s List: Awarded to students who maintain a GPA of 3.5 or higher throughout each semester. WORK & LEADERSHIP EXPERIENCE

Poole College of Management Marketing Practicum Internship August 2024 - January 2025 Working alongside 3 peers from NC State to assist the marketing firm we were assigned with their efforts to enhance the marketing strategy for their client. This internship includes conducting surveys to gauge customer satisfaction, performing competitive analysis to benchmark ACT against its rivals, and generating leads through targeted outreach and event marketing. Additionally, working to develop and implement marketing strategies, including optimizing email campaigns, leveraging social media, and creating educational content. Responsibilities also include managing project milestones, delivering presentations, and ensuring effective communication with stakeholders to meet project objectives on schedule. Alpha Kappa Psi, National Business Fraternity Marketing Apprenticeship October 2024 - December 2024 Through work with Alpha Kappa Psi, I was provided hands-on experience in developing and implementing marketing strategies to promote the organization's events and initiatives. Responsibilities included collaborating with a diverse team to create engaging content for social media platforms, which enhanced brand visibility and member engagement. This role honed skills in digital marketing, content creation, and data analysis by monitoring campaign performance and adjusting strategies based on insights. Additionally, the internship strengthened project management and communication abilities, ensuring effective collaboration across teams and successful execution of marketing plans. Overall, this experience established a solid foundation in marketing principles and a deeper understanding of the dynamics within a professional organization. Solas Co., Raleigh, NC Digital Marketing Internship May 2024 – August 2024 Assisted in developing and executing social media marketing strategies for a startup health and wellness company; created engaging content for various platforms, analyzed correlating performance metrics, and supported campaign management to enhance brand visibility and audience engagement. Produced a total of 28 Instagram posts and increased account impressions by 3,013% from May 14 - Jun 12, 2024.. American Marketing Association - North Carolina State University Chapter May 2022-Present o An international student organization focused in marketing principles and practices o Actively participated in a professional organization dedicated to advancing the field of marketing through education, networking, and career development.

O Collaborate with fellow members to organize events, workshops, and speaker series that enhance marketing knowledge and skills.

SKILLS, ACTIVITIES & INTERESTS

Languages: Fluent in English

Technical Skills: SPSS, Tableau, Python, SAS On Demand, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Google Docs, Google Sheets, Canva Interests: Pilates, Hiking (particularly in Asheville, NC), Reading, Nannying REFERENCE:

Morgan Resnick-Kahle - Messaging Manager at SAS: Employer June 2024 - January 2025

386-***-**** ******************@*****.***

“Maya is an absolute joy to work with, and I'm so grateful that she was my son's nanny. She is professional, personable, and reliable. My son quickly took to her, and she became a part of our close circle very quickly due to how kind and loving she is. She is a hard worker, and regularly checks in to maintain the relationship with our family, showing just how much she cares about the work she does and the people she works with. If we could have kept her on longer, we absolutely would have and highly recommend her for other families looking for a nanny, or for organizations looking for a dedicated emerging professional.” - January 15, 2025

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