Public Relations Digital Marketing

Kates Harris

610-***-**** ****************@*****.***

Results-driven Marketing and Public Relations professional with a proven track record of successfully executing high-profile events and campaigns. Skilled in developing and implementing comprehensive marketing plans, print production processes, PR activations and fostering strong stakeholder relationships. Experienced in leading cross-functional teams, coordinating with media outlets, and developing crisis management strategies. Proven ability to drive brand awareness, generate revenue, and deliver exceptional results.Seeking to leverage my skills in a marketing role where I can contribute to the efficiency and success of a dynamic team. Experience

Dallas Auction Gallery Dallas, TX Director of Operations and Marketing April 2024 – Present

● Managed daily operations including client services, staffing, employee training, and registrar duties.

● Implemented operational and logistical processes to optimize sales performance.

● Enhanced existing operational practices to reduce errors in cataloging, imaging, and inventory management.

● Developed and executed social media marketing strategies, including content creation, posting, and scheduling.

● Created and managed digital marketing campaigns, including newsletters, web banners, and sponsored content coordination.

● Utilized cloud-based software for property and client relationship management. Heritage Auctions Dallas, TX Director, Brand Marketing and Special Events June 2022 – April 2024

● Developed and implemented targeted branding strategies for events and auctions, ensuring consistent company-wide brand representation.

● Led a four-member team in planning, executing, and managing all events.

● Elevated brand awareness through previews at regional offices and external events.

● Managed the scheduling, installation, and maintenance of a 5,000 sq ft headquarters gallery space.

● Directed marketing and public relations for specialty auctions, including print marketing, preview materials, and media events.

Heritage Auctions Dallas, TX Senior Marketing Manager January 2020 – May 2022

● Developed and executed bespoke events in collaboration with partners such as Bloomingdale's, MoMA Chicago, Dallas Art Fair, and ComplexCon.

● Established standard operating procedures (SOPs) for image licensing and copyright requests.

● Developed and implemented a comprehensive crisis management response plan.

● Collaborated with the public relations team to create and distribute press releases. Heritage Auctions Dallas, TX Category Marketing Specialist October 2017 – January 2020

● Managed print marketing production workflows, including job creation, scheduling, and vendor coordination.

● Collaborated with internal clients and subject matter experts to develop marketing materials.

● Created media plans, negotiated advertising rates, and managed insertion orders with 50+ publications.

● Coordinated with the digital marketing team to ensure effective execution of digital campaigns.

● Developed customized content, including press releases, media pitches, blog posts, and marketing copy.

● Facilitated video production by coordinating subject matter expert storytelling. Antiques of River Oaks [City, State] Marketing Specialist November 2016 – October 2017 Kates Harris

610-***-**** ****************@*****.***

● Served as the public relations representative, building and maintaining relationships with the press.

● Managed digital marketing initiatives, including email marketing, social media content, and paid advertising.

● Maintained the company website, including photographing and uploading new inventory.

● Assisted with appraisals for insurance, resale, estate, and donation purposes.

● Curated furniture displays on the sales floor.

Morton Auctioneers Houston, Texas Fine Art Specialist January 2016 – November 2016

● Managed and grew the Fine Art Department, including consignments and buyer relations.

● Appraised artworks, determined fair market value, and assigned pieces to appropriate sales.

● Curated artwork displays for sales and developed marketing and public relations strategies.

● Assisted with auction day operations, including taking bids and client support. Cavalier Galleries Greenwich, CT, New York, NY Assistant Director January 2012 – December 2015

● Managed daily gallery operations, including client services, staffing, and registrar duties.

● Organized and curated gallery exhibitions across four locations.

● Assisted with consigning and curating online auctions.

● Conducted appraisals for insurance, resale, estate, and donation purposes.

● Managed client collections and developed presentations for new works.

● Served as the public relations representative, building relationships with the press.

● Managed inventory, database subscriptions, and the gallery website.

● Planned and coordinated gallery participation in art fairs. Education

Sotheby's Institute of Art New York, NY August 2010 – October 2011

● Master of Arts (M.A.) in Art Business

Southern Methodist University (SMU) Dallas, TX Fall 2004 – May 2008

● Bachelor of Arts (B.A.) in Journalism

● Bachelor of Arts (B.A.) in Art History

New York University (NYU) New York, NY Fall 2014

● Fine and Decorative Appraisal Certificate

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