Social Media Digital Marketing

PROFESSIONAL SUMMARY

Creative and detail-oriented Staff Writer with extensive experience in content writing, digital marketing, and social media management. Proven track record of producing engaging and SEO-optimized content for various publications. A collaborative team player with excellent communication skills and a passion for writing, media and politics. PROFESSIONAL EXPERIENCE

Media and Communication Assistant

Swyft

- Supported the content development team in creating multimedia communications.

- Maintained databases and tracked communication metrics for reporting purposes. Publicist and Social Media Coordinator

Thokozile Publishers / Fred Khumalo

- Coordinated public relations efforts and managed social media strategies to increase visibility.

- Developed press releases and promotional materials to support publishing efforts. Marketing and Social Media Assistant

Rooster Consulting

- Assisted in developing and implementing marketing strategies across multiple channels.

- Managed social media accounts, including content curation, posting, and audience engagement.

- Analyzed campaign performance and provided recommendations for optimization.

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GUGULETHU KHUMALO

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Staff Writer

DSCVRD Magazine, Mukurukuru

- Develop and write articles covering diverse topics, ensuring engagement and alignment with the magazine's vision.

- Collaborate with editors and other writers to refine content and enhance publication quality.

- Conduct thorough research to support article development and maintain credibility.

Contributing Writer

Chapter Z and BaDiversity Titles

- Write compelling articles and stories that resonate with target audiences.

- Engage in market research and trend analysis to create relevant content.

- Ensure all content adheres to brand guidelines and messaging. Freelance Writer and Copywriter

- Create engaging copy for various clients, enhancing their marketing communications and outreach.

- Perform SEO research to optimize content for websites and blogs, improving visibility.

- Craft persuasive marketing materials, including newsletters, campaign slogans, and social media posts.

EDUCATION

Bachelor of Arts in Media and Politics

University of The Witwatersrand

2017 – 2021

Digital Marketing Certificate

Google

2024

Certificate in Grant Writing

TECHNICAL SKILLS

- Writing & Content Creation: Content Writing, Copywriting, SEO

- Digital Marketing: Social Media Strategy, Email Marketing (MailChimp/Beehiive)

- Project Management Tools: Asana, Slack, Monday

- Software: Google Suite, Grammarly, WordPress

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