Content Writer Creative Director

Bill Abramovitz

*****.**********@*****.*** 513-***-**** LinkedIn portfolio

Summary

Experienced copywriter, creative strategist, and marketer who thrives on turning big ideas into standout results. My diverse background includes B2B and B2C, computer software and hardware, healthcare and medical diagnostic devices, homebuilding, and the restaurant industry. Skilled at translating complex, technical topics into messaging that resonates deeply with diverse audiences in digital and traditional media. Education

• M.M. College-Conservatory of Music, Cincinnati

• B.M. Indiana School of Music, Bloomington

• Google Advanced Analytics certificate, UA3

• Journalism Program classwork, University of Cincinnati

• Strategic 8 (Strategic Planning), Cincinnati Chamber of Commerce

• Focus group moderator and survey design training, Burke Institute for Applied Marketing Research

• LinkedIn courses on Decision Making, Business Writing, AI Professional Experience

Brand Copywriter, Strateligent, Brainerd, MN > Dec. 18, 2023 – present Copywriting for healthcare clients — traditional and digital media. Remote only. Freelance Creative Director / Copywriter >Jan 1, 2023 – present Copywriting and marketing services for B2B, B2C, and healthcare clients. Remote only. Creative Director / Copywriter, Biotica Healthcare Marketing, Cincinnati > Nov 1, 2015 – Dec. 15, 2022

• Reduced agency’s overhead by 45% by shifting to all remote employees.

• Created strategic plans that boosted market share for clients during the recession.

• Participated in new business and made presentations to prospective clients.

• Wrote creative briefs and marketing plans for client and agency teams.

• Led concepting sessions and wrote the bulk of the agency’s copy.

• Cut cycle time for web development projects from 9 months to 4 months. Creative Director / Copywriter, Ideopia B2B and B2C marketing, Cincinnati > 2004 - 2015

• Initiated web, email marketing, public relations, and social media practices that became 65% of the agency’s annual $1.2 million gross income.

• Hired, retained, and motivated exceptional creative talent.

• Managed staff of 10-15, including a creative team of six.

• Boosted client ROI by 21% by implementing hybrid marketing processes.

• Developed online promotions, including Catstration, Schmoozer, and Slogomatic to build email database. Bill Abramovitz, Creative Director / Copywriter

Accomplishments

• Repositioned Reliance Medical Products brand for 25 years of consecutive revenue growth.

• Exceeded the $100,000 goal by $1.1 million in a hybrid capital campaign for the Urban Learning Center.

• Engineered Cincinnati Business Courier campaign that removed a key competitor from the marketplace.

• Exceeded Ronald McDonald House fundraising goal by $350,000 with direct mail campaign and website.

• Cut the number of on-air fundraising days from two weeks to three days with WGUC direct response Quiet Campaign.

• Increased voting for judges by an average of 19% for the PA State Bar and Cincinnati Bar Assn.

• Helmed research that saved an international medical company $14 million on a new product launch.

• Used primary and secondary audience research to increase WGUC’s audience size by 20%.

• Built clients’ brands with more than 300 blog posts.

• Recipient of more than 35 advertising industry awards. Skills

AI Friendly • AP Style Manual • BBEdit • Canva • Copywriting • Creativity Workshop Leader • Basic HTML and CSS • Blogging • A/B Testing • Chat GPT • Creative Briefs ª Creative Direction • Email Platforms - Campaign Monitor • Google Analytics UA3, Email Analytics, • Marketing Strategy • Microsoft Office • PhotoScape • Project Management with Asana, Basecamp, and Function Fox • Quantitative Survey Design • Focus Group Moderator, Survey Writer • SEO • Slickplan

(website planning) • WordPress

Awards (Select)

Summit International Awards • Cincinnati Art Directors Club, Best of Show • Bankers Association Marketing Award • Congressional Proclamation • HUD (U.S. Department of Housing and Urban Development) marketing award. • Silver Microphone Award, Pennsylvania Bar Association - radio campaign. • Andy Award for “Judges Decide. You Choose Judges” radio campaign • American Association of Community Colleges - Gold Paragon Award for University of Cincinnati Evening and Technical Colleges • Corporation for Public Broadcasting - Major Market Promotion and Advertising Award, Radio Program of the Year • Adweek’s Top 20 Pro Bono Agencies of the Year

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