Content Specialist and Digital Marketer.

Dylanna Fisher

*************@*****.*** 780-***-**** Dylannafisher.com Linkedin.com/in/dylanna-w-fisher Dynamic and results-driven marketing professional with extensive experience in digital marketing, content creation, social media management, and SEO optimization. Professional Experience

Freelance Content Specialist Dylanna Fisher Communications September 2017 – Present

• Managed editorial calendar, producing 426+ articles with an emphasis on SEO and audience growth.

• Led SEO optimization efforts, increasing engagement by 9.7% through targeted content strategies.

• Directed social media campaigns that boosted follower engagement by 36.7%. Managing Editor Switching Styles Publication September 2017 – Present

• Managed the editorial calendar, producing 426+ articles on various topics.

• Led SEO optimization, boosting audience engagement by 9.7% through strategic content.

• Directed social media campaigns, elevating follower engagement by 36.7%. Content Specialist Homeward Trust Edmonton April 2024 – October 2024

• Designed infographics and social media graphics using Adobe Illustrator and Canva.

• Improved 4 websites (Wix, Squarespace, WordPress) for up-to-date content and accessibility.

• Managed LinkedIn campaigns, achieving 91.1% engagement and a 350% share increase. Technical Editor Northern Alberta Institute of Technology (NAIT) August 2022 – May 2023

• Edited over five weekly Individual Learning Modules (ILMs) for clarity and consistency.

• Collaborated with Subject Matter experts to ensure accuracy and improve learning outcomes.

• Aided in developing educational resources for curriculum enhancement. Community Support PDD Family Program November 2021 – February 2023

• Managed crises through de-escalation techniques, enhancing client care and support.

• Drafted incident reports and collaborated on care plans to improve service delivery.

• Provided emotional support to clients, promoting their well-being and resilience. Social Media Coordinator Zag March 2022 – October 2023

• Created and scheduled 65+ social media posts across 5+ platforms.

• Analyzed KPIs using Google Analytics and Sprout Social to refine content strategies.

• Managed content calendars for prompt, quality posts aligned with each brand’s voice. Investigative Reporter Institute of Investigative Journalism January 2019 – August 2020

• Contributed to the award-winning "Tainted Water" project, influencing national policy.

• Conducted 100+ water tests, leading to media coverage and policy reforms.

• Collaborated with 120+ journalists for impactful, data-driven stories. Education

Bachelor’s degree in communications (Journalism Major) MacEwan University 2019 GPA: 3.4 Trained in Writing, Research, Interviewing, Fact Checking, and Multimedia Content. Certificates & Training

Artificial Intelligence Intro Gale Courses February 2025 - April 2025 CSS3 and HTML5 Gale Courses February 2025 - April 2025 Creating Web Pages Gale Courses January 2025 – February 2025 Designing Effective Websites Gale Courses January 2025 – February 2025 California Consumer Privacy Act (CCPA) Mandy Huth, LinkedIn Learning December 2024 SEO Foundations David Booth, LinkedIn Learning August 2024 Pronouns And Gender-Neutral Language ASPECC September 2021 Google Analytics for Beginners Analytics Academy March 2021 Google Business Listing Training Google Courses February 2021 Volunteer Experience

Marketing Assistant LaPerle School November 2024 – Present

• Spearheaded marketing initiatives for school projects, boosting community engagement.

• Created engaging content for newsletters, infographics, posters, social media, and content. Social Media Coordinator Westlock Country Jamboree January 2019 – February 2020

• Led social media campaigns to increase event visibility and ticket sales for 100+ attendees.

• Assisted with logistics, including stage setup, sound configuration, and cleanup. Local News Reporter The Griff September 2018 – February 2019

• Wrote 5+ local news articles monthly, meeting deadlines and journalistic standards.

• Conducted 20+ interviews, producing articles that captured diverse community perspectives. Creative Game Writer Fourth Dimension Labs February 2017 – October 2018

• Designed interconnected storylines for monthly LARP sessions with consistent narratives.

• Facilitated 50+ hours of gameplay, engaging participants in collaborative storytelling. Safe Walk Volunteer MacEwan University SAMU September 2016 – April 2018

• Conducted 100+ safety walks, escorting students and ensuring their safety.

• Documented concerns and collaborated with security to enhance campus safety. Fundraising Staff Westlock Memorial Hall January 2014 – February 2020

• Collaborated with event organizers and board members, raising over $2,000 annually.

• Scheduled 15+ monthly social media posts for a consistent online presence. Skills

Digital Marketing: Brand Consistency, Campaign Management, Community Engagement, Content Marketing, Conversion Rate Optimization (CRO), Email Marketing, Live Event Coverage, Marketing Automation, Social Media, Analytics, Contests, Social Media Moderation, TikTok, UGC Campaigns. Website Management Skills: Basic HTML/CSS, CMS (Content Management Systems), Content Strategy Implementation, E-Commerce, Form Building, Google Search Console, Lead Generation, Mobile Optimization, SEO, Site Maintenance, Speed Improvement, Sitemap Creation, Shopify, Squarespace, User Journey, UX/UI Design, Web Analytics, Wix.