Social Media Content Strategist

EXPERIENCE

KC GREEN

S R . C O N T E N T W R I T E R, B R A N D C A M P A I G N S

Atlanta, Georgia

thekcgreen.com

*****@**********.***

Head of Copy

CommentSold Mar 2023-December 2023

+1-404-***-****

Sr. Content Strategist (Freelance)

The Genius Strategy December 2023 - Present

Develop and implement comprehensive growth strategies to drive customer acquisition, activation, retention, and monetization, resulting in measurable business growth and client success. Lead integrated campaigns from concept to execution 2x client sales.

Craft effective creative assets, including web copy, emails, press releases, case studies, video scripts, paid Facebook, Instagram, and LinkedIn ads, social media content, and counter-messaging strategies.

Led a dynamic Copy Team for e-commerce company, driving an 18% increase in CTR with AI-driven strategies.

Crafted engaging and strategic web content, nurture emails, product descriptions, FAQs, and chatbot CRM copy.

Optimized multichannel performance through A/B testing of headlines, subject lines, and CTAs to align with the buyer’s journey. Analyzed data and market insights to inform strategic decisions. Collaborated with cross-functional teams, agencies, vendors, and content creators on campaign execution.

Sr. Content Manager

New Relic Apr 2021-Aug 2022

EDUCATION

Clark Atlanta University

B.A. Political Science

Strayer University

M.B.A. Marketing

Wrote UX copy for SaaS company homepage, newrelic.com. Led creative B2B copy development for digital ads, events, and email drip campaigns, boosting engagement.

Partnered with Marketing Ops to analyze creative performance and refine copy strategies for growth.

Edited 2021 & 2022 Environmental, Sustainability, and Governance

(ESG) reports.

Supervised brand content refresh and led organizational training sessions on new brand voice.

Collaborated with Product Marketing to craft product-benefit messaging, driving a 27% MoM increase in feature adoption. PROFESSIONAL

TRAINING

Women in Leadership

ELVTR 2022

Advanced Leadership

JLA 2023

Meta Marketing Analytics Certification

Courseva 2025

Associate Creative Director, Microsoft Project

Edelman (CON) Jan 2021 - Mar 2021

V O L U N T E E R I S M &

L E A D E R S H I P

M E M B E R S H I P S

ATLANTA AD CLUB

AMERICAN MARKETING ASSOCIATION

JUNIOR LEAGUE OF ATLANTA

AI prompt expert

A/B testing

SEO/SEM and Google Analytics

Facebook Ad Manager

SQL (level I)

Python Data Analytics (level I)

HTML

UX Content Design

Asana

Monday.com

Figma

Marketing analysis

Counter messaging strategy

E-Commerce strategies

Copy editing & editorial strategy

Content optimization

AP, Chicago, and APA styles

SKILLS

Braven Leadership Coach

Spelman College Pathways

Program 2023-2024

American Marketing Association

Mentor 2023-2024

Crafted revenue-driving headlines, web copy, emails, and digital ads to boost visibility and sales for fintech company. Wrote brand copy and short scripts for TV personality Rachel Ray, to grow brand awareness.

Developed data-driven social media campaigns by analyzing engagement insights, and crafted innovative copy tailored to audience behavior and trends.

Created digital campaigns that boosted engagement and drove a 12% YoY sales increase and feature adoption.

Guided cross-functional team in creating multi-channel content for global brand.

Wrote expert cultural copy, conducted audience research, and directed project management for high-level pitch.

Innovatively crafted Black History Month campaign, engaging BIPOC content creators and influencers.

Ensured alignment with campaign and DE&I goals by collaborating with Creative Directors on ads and taglines.

Lead Copywriter

INCOMM Sep 2018 - Mar 2020

Created and edited digital content for Cox’s customer care intranet and cox.com, enhancing engagement and accessibility. Provided call center teams with timely updates on products, services, and troubleshooting via web-based knowledge systems. Managed and optimized knowledge center content (KEY, KANA) using HTML, JavaScript, and Adobe Flash.

Led a data conversion project, successfully migrating and organizing business customer data for seamless integration. Communications Specialist III, Customer Care

Cox Communications-CON Oct 2015 - SEP 2017

Led content strategy for Latin American and Asia-Pacific markets, creating web pages, white papers, and eBooks for lead generation. Co-developed marketing campaigns, aligning content with product launches using Salesforce and HubSpot.

Authored brand style guide and supported company rebranding. Increased web traffic by 17% and doubled email open rates. Partnered with global managers to monitor KPIs and drive international brand growth.

Content Strategist, Foreign Markets

KORE Wireless Oct 2017 - May 2018

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