Digital Marketing Social Media

CORY BROCK

Kingsville, TX *****

**********@*****.*** +1-832-***-****

PROFESSIONAL SUMMARY

Dynamic marketing professional with over 15 years of experience driving revenue growth through strategic sales, marketing, and media relations. Adept at negotiating high-value contracts, leading cross-functional teams, and managing multimillion-dollar budgets. Skilled in digital marketing, analytics, and lead generation. Recently expanding expertise in cryptocurrency and blockchain technologies, with a focus on decentralized finance and investment strategies to build a diversified financial portfolio. EXPERIENCE

Self-Employed Cryptocurrency Investor

San Antonio/Kingsville, TX

2024 – Present

● Actively researching and investing in cryptocurrency, blockchain technologies.

● Analyze market trends, track asset fluctuations, and employ informed decision-making strategies.

● Engage with online communities, stay updated on emerging technologies, and apply financial principles to crypto portfolio management.

● Continuously explore opportunities in tokenomics, and other blockchain applications to build knowledge and expand investment ventures. Sales and Marketing Manager

Texas Hunter Products

San Antonio, TX

June 2023 – December 2023

● Managed all aspects of digital marketing, including website content, social media strategy, and advertising campaigns to increase brand awareness and engagement.

● Created and distributed press releases, sales collateral, and promotional materials to support lead generation and product launches.

● Coordinated tradeshows, events, and media relations efforts to amplify brand presence and reach new target audiences.

● Developed and implemented strategic marketing plans to support the company's growth and overall sales objectives.

Director of Sales and Marketing

Texas Renaissance Festival Todd Mission, TX

January 2010 – January 2022

● Directed all marketing and communications efforts for one of the largest cultural festivals in the U.S., attracting over 500,000 visitors annually and generating

$10M+ in revenue.

● Managed a $750K advertising budget and negotiated lucrative sponsorships with leading brands like Coca-Cola, Bud Light, and Walgreens.

● Led a team of 85, including 75 promotions managers, and oversaw 50+ festival performances, ensuring flawless execution of all events.

● Developed and executed creative marketing campaigns, including TV/radio ads, social media, e-blasts, and media partnerships, significantly increasing brand visibility.

● Streamlined ticket sales operations, optimized pricing programs, and successfully managed group sales initiatives.

● Secured media trade agreements and negotiated paid ad contracts to maximize return on investment.

Director of Marketing

Gandinnovations San Antonio, TX

January 2005 – January 2010

● Led global marketing and communications strategies, boosting brand recognition and driving lead generation for the sales team through innovative guerrilla marketing techniques.

● Developed creative, high-impact campaigns such as the Approved Vendor Program and customer call-for-entry initiatives.

● Achieved a 56% increase in sales and a 88% boost in media placement from 2005 to 2010, optimizing budget allocation and vendor relationships.

● Managed an annual advertising budget of $125K, resulting in a significant increase in brand awareness.

● Enhanced digital presence through the launch of a user-friendly website, attracting over 3 million unique clicks in 2009

EDUCATION

Bachelor of Fine Arts in Mass Communications-Public Relations Texas State University

2000 – 2004

Coastal Bend Community College

1998 – 2000

Falls City High School

1994 – 1998

SKILLS

● Digital Marketing Strategy & Execution

● Social Media Marketing & Management

● Paid Media Buying & Planning

● Search Engine Optimization (SEO) & Google Analytics

● Data-Driven Marketing & A/B Testing

● Cryptocurrency & Blockchain Investments

● Decentralized Finance (DeFi) Concepts

● Negotiation & Vendor Relations

● Lead Generation & Sales Funnels

● Brand Strategy & Content Development

● Email Marketing Campaigns

● Budget Management & Financial Reporting

● Event Coordination & Trade Shows

Contact this candidate