Event Marketing Manager
Resume:
JOAN M. STANGL
********@******.***
Bethlehem, PA
https://www.linkedin.com/in/joan-m-stangl
SKILLS
Asana
Branding
Budget Management
Communications Planning
Demand Generation
Event Management
Google Suite
Lean Six Sigma Yellow Belt
Literature Development
Media Campaigns
Microsoft Office
On-site Management
Photography/Video
Program Measurement
Search Engine Optimization
SharePoint
Social Media
Tradeshow Management
Vendor Management
Visio Mapping
Website Development
PROFESSIONAL
Kami, Auckland, NZ – Mar 2022 – Aug 2023
Event Marketing Lead (Remote)
Marketing
• Developed and managed first comprehensive tradeshow program for both B2B and B2C in the SaaS education technology (EdTech) industry
• Organized 35 in-person and hybrid shows in the U.S. and U.K. within the first year. Selected booth space; completed show orders; managed Certificates of Insurance; coordinated display R/T shipping and documentation; on-site lead for events— Supervised labor for install and dismantle (I&D); conducted pre-show and on-site staff meetings and orientation
• Developed and tracked yearly events budget, closing the fiscal year under budget
• Created custom-built and portable display properties and graphics for the shows
• Researched and selected a new exhibit house for a new booth designs and graphics
• Secured a new U.S. merchandise vendor and implemented a new internal ordering, fulfillment, and storage program
• Negotiated and managed outside agencies, printers and vendors.
• Managed logistics of team hotels, dinners, entertainment, and transportation for conferences
• Researched and managed company Executive Board meetings and customer hospitality events— including budgeting, location selection, entertainment, food and beverage, transportation and customized executive gifts
• Collaborated with the Sales Director to create and distribute portable display kits for local shows and in- person trainings
• Implemented processes for merch inventory and Sales team restocks every 6 months to reduce fulfillment and distribution costs
• Created and documented 30+ new event processes involving internal teams and external vendors
• Trained and managed two event specialists in New Zealand
Greene, Tweed & Co., Lansdale, PA USA- Jun 2019 –Nov 2020 Event Specialist (On-site, then Remote)
Marketing
• Executed existing 2019-2020 global tradeshow plan on time and under budget.
• Sourced and implemented new lead capture app for use at all events – Developed simple and quick qualifiers, screen content, and automated branded “Thank you” emails with selected literature attachments. Increased new contacts by 265%.
• Conducted post-event debrief meetings for measurement and continuous improvement.
• Partnered with VP, IT to ensure event leads and follow-up process were included in SFDC site planning. Created new events forum and populated show content for global sales teams.
• Developed and implemented global tradeshow components strategy:
- Provide consistent company image and branding across industries
- Enabled sales teams to quickly and easily participant in regional events
- Leveraged existing global exhibit partners
- Reduced or eliminated costly international shipping
• Collaborated with in-house design and UK build partner to create a new, custom aerospace tradeshow booth and custom product displays for Farnborough International Airshow 2020 (canceled - COVID). Design was to be leveraged for Paris Airshow 2021 (canceled - Covid).
• Supported critical ad hoc UAE distributor show with communications, booth content, product displays and targeted giveaways
• Managed custom promotional item program and company store product selection, ordering, inventory and fulfillment
Conduent, Florham Park, NJ USA – Apr 2018 – Apr 2019 Global Events Manager (On-site)
Marketing Communications
• Managed all components of assigned Tier 1 and Tier 2 technology tradeshows within budgets and continually increased leads by instituting new traffic builders.
• Developed and maintained master show list (250+/year) with timelines and strategic processes
• Partnered with marketing and design teams on booth content and graphics
• Conducted weekly event meetings with core teams.
• Hosted pre-show and on-site trainings for booth staff
• Exhibit house vendor management - Provided strategic direction on booth components and layouts and identified cost-savings opportunities
• Implemented, tracked and maintained budgets vs. spend for three sectors
• Managed promotional item selection and inventory for all shows
• Budget Manager for brand and events teams – Generated purchase order requests and maintained invoices on SharePoint and spend on global Smartsheet. Profiles
Philadelphia Staffing Agency, Philadelphia, PA USA – Feb 2016 – Apr 2016 Marketing Communications Specialist - Temporary
Project-Based
• Designed, executed and managed tradeshow graphics, booth, promotional items and press kits
• Wrote and managed new product literature development, on-line banner advertising, website landing pages and updates
Air Products and Chemicals, Inc., Allentown, PA USA – Jul 2001 – Mar 2015 Senior Marketing Communications Specialist (On-site) Global Corporate Communications – N.A. Marketing
Communications
• Developed and implemented marketing communications plans, project briefs, budgets ($7MM+), integrated projects/tactics, billing, and timelines for North American Electronics; North American Gases; Latin America/South America Gases, and North American Healthcare.
• Managed a minimum of eight (8) different vertical segments simultaneously.
• Strategized with marketing and business managers to define project goals, objectives and measurement.
• Ensured consistent messaging was maintained across all forms of communication, while maintaining corporate branding and tone of voice.
• Applied design experience with in-house design and video teams on graphics and videos.
• Negotiated and managed outside agencies, printers and vendors.
• Managed sponsorships, technical papers with speaking sessions, and tradeshows from tabletop displays with 200 attendees to 50’ x 60’ custom two-story builds with 47,000+ attendees— Selected booth space; completed show orders; managed Certificates of Insurance and fire department regulations; arranged display, product, and equipment R/T shipping and documentation
• On-site lead for tradeshows and events— Supervisor for installation and dismantle (I&D) labor; created staffing show schedule; conducted pre-show and on-site team orientation
• Developed overall tradeshow event component lists with timelines
• Successfully planned and managed hospitality events and customer dinners – Coordinated reservations, invitations, emails, on-line RSVP site, audio visual, entertainment, food and beverage, décor, transportation logistics and giveaways.
• Key member/contributor to define and map all global Marcom processes. Maps used by communications management to respectfully educate internal clients and outside vendors, and to identify and leverage best global practices.
• Team lead for on-line and main campus company store - Developed and managed timelines, product selection, sample approvals, inventory, and vendor relationship and website development/updates.
• Lean Six Sigma Yellow Belt
EDUCATION
The University of the Arts, Philadelphia, PA USA
Bachelor of Science – Industrial Design
• Major studies: Product, exhibit and graphic design
• Work/Study student
VOLUNTEER
• American Cancer Society
• Meals on Wheels
• United Way
• Musikfest— Member of three sub-committees and festival volunteer
• Air Products— Activities Committee
• Sokol U.S.A. Fraternal Organization— Recording Secretary, Event Committee, Publication Committee
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