Sponsorship Sales Acquisition Manager

Bakary Sambou

**** ***** ** **, **********, D.C., 20016

Phone: 929-***-**** Email: ******.******@*******.***

LinkedIn: https://www.linkedin.com/in/bakary-sambou-6a9a0847

PROFESSIONAL SUMMARY

Accomplished sports and media management professional with over nine years of experience in athlete representation, sports sponsorship sales, media rights acquisition, and strategic partnership development. Proven track record of managing multimillion-dollar sponsorships, negotiating high-value contracts, and delivering innovative marketing strategies to drive brand growth and engagement.

CORE COMPETENCIES

Sponsorship Sales & Strategic Partnerships

Athlete Management & Representation

Media Rights Acquisition & Distribution

Brand Development & Marketing Strategies

Contract Drafting & Negotiations

Multilingual Communication

PROFESSIONAL EXPERIENCE

Director of Sports Partnerships

Independent Consultant 2022 – Present

Secured high-profile sponsorship deals with Blaise Matuidi and Christophe Claret, enhancing brand visibility across European markets.

Negotiated partnerships for Nicolas Anelka with NFT platform Footsider, positioning it as a leader in sports-focused digital assets.

Advised athletes and brands on sponsorship strategies, including name, image, and likeness (NIL) rights.

Consultant – Rights Acquisition Manager

Shire Productions, Los Angeles 09/2019 – 06/2021

Managed global media rights acquisition and distribution for sports events.

Directed sponsorship sales, achieving revenue growth through strategic partnerships.

Oversaw contracts and ensured compliance with legal standards in distribution agreements.

Managing Director

Soccer Avenue, Paris, France 03/2017 – 09/2019

Secured 14 sports endorsement contracts valued at €900,000.

Prepared athletes in high-profile legal cases before CAS

Developed and executed branding strategies to elevate athlete profiles globally.

Legal Counsel & Rights Acquisition Manager

Stad’Afric TV, Paris, France 07/2016 – 03/2017

Negotiated and drafted content distribution contracts with Canal Plus, Orange, and MTN.

Established partnerships with international sports governing bodies and broadcasters.

Sponsorship Sales Manager

African Football Factory, Houilles, France 12/2013 – 11/2015

Spearheaded sponsorship sales for 16 football teams across Morocco, Senegal, and Egypt.

Strengthened public relations efforts to increase brand value.

EDUCATION

Master of Science (MSc), Media Management (Sports Marketing)

Kedge Business School 2012

Master’s Degree, Sports Law

Université de Nice Côte d’Azur 2013

Bachelor’s Degree, Business Law

Université Dakar Bourguiba 2010

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