Social Media Marketing
Resume:
On
*****************@*****.***
Liberty Hill, TX 78642
Working with Local Small Businesses
Marketing
Writing & Editing
Research
English Language
Google Analytics
HyperText Markup Language
Marketing Management
Microsoft Office
Networking
Social Media
Social Networking
Web Technologies
Written Communication
Leah Anduiza
Dynamic Copywriter with a passion for creating effective marketing materials, from web copy to print ads. Experienced in creating persuasive copy, optimizing campaigns, and managing tight deadlines.
Copywriter Sep 2015 – Present
OnRoute360 Marketing Firm Cupertino, CA
(Contract) Reworked and rewrote website copy, wrote newsletters, marketing material and blog posts for local Audiology practices, as well as post to social media.
Created social media marketing campaigns for local preschools, restaurants and other small businesses.
Assisted with proofreading, editing, and fact checking copy and content
Brainstormed ideas for creative campaigns with creative and marketing teams
Created copy for a variety of campaigns including direct mail, email, and digital
Worked with marketing and creative teams to develop copy for branding initiatives
Wrote copy for emails, newsletters, and other direct marketing materials
Maintained up-to-date knowledge of industry trends and developments
Worked with other teams to ensure that copy and content is on-brand and consistent
Revised existing copy to ensure accuracy and completeness
Collaborated with creative, marketing, and account teams to create effective, on-brand campaigns
Developed copy for sales materials and promotional offers
Managed multiple projects and met tight deadlines
Used SEO best practices to optimize web content for search engines
Developed copy for print and digital ads, including banner ads and search engine ads
Reviewed and edited copy for accuracy, clarity, and style
Wrote and edited copy for websites, emails, and social media posts
Researched and wrote copy for blog posts, articles, and other web content
Writer, Blogger, Influencer Jan 2017 – Present
Self Sunnyvale, CA
Authored 10+ articles for industry publications, resulting in increased brand recognition
Wrote content for customer support materials, improving customer retention
Crafted website content to meet SEO requirements and increase organic search traffic
Researched and wrote white papers, blog posts, and other content for thought leadership
Authored copy for promotional materials, including flyers, posters, and banners
Wrote copy for social media campaigns, resulting in an increase in followers
Edited and proofread content for accuracy, improving customer satisfaction
Developed content for case studies, increasing customer acquisition by 19%
Wrote copy for webpages, improving customer engagement by 23%
Researched and wrote content for webinars, increasing attendance by 50%
Wrote copy for email campaigns, resulting in a 9% conversion rate
Researched, wrote, and edited content for books and e-books
Wrote copy for direct mail campaigns, resulting in a 20% response rate
Copywriter, Editor, Marketing Specialist Jun 2010 – Jan 2020
Essenergy, Inc. Milpitas, CA
Media Responsibilities: Editing and writing of online copy such as website articles, blog, informational brochures Internet marketing and research, copy editing, sales projections, Customer and vendor relations, Systems management
Managed new product launch development, including market research and competitor analyses to determine pricing strategies
Developed an integrated marketing plan that included digital advertising, social media campaigns, trade shows, and public relations efforts to support the sales team in achieving fiscal year goals
Managed all aspects of digital marketing campaigns, including SEO and PPC campaigns, email marketing, and social media
Developed advertising and marketing strategies and materials for the company
Collaborated with production and operations departments to ensure customer issues were resolved promptly and respectfully
Administered key accounts and instructed customers on effective sales, marketing, and other business development methods including successful contract and budget management approaches
Initiated social media marketing strategies to help brand the company and increase sales, managing the creation of marketing materials, collateral, and sales support tools
Established brand strategies accounting for competitive, product analysis, and category insights, creating strategic brand plans that included objectives, strategy, and tactics designed to meet brand growth goals
Marketing Manager Sep 2004 – Jun 2014
Cornerstone Acupuncture Center Inc Santa Clara, CA
Marketing, image development Responsibilities: Copy writing, copy editing newsletters, promotional materials: posters, banners, ads for newspaper and media outlets. Accounting tasks: A/R, A/P, MS Suite, insurance billing
Office Manager Marketing tasks: Interacted with clients, vendors and insurance companies
Developed advertising and marketing strategies and materials for the company
Edited, wrote and re-wrote copy for website and print marketing materials
Collaborated with staff and management to create a seamless customer experience
Writer, Marketing Specialist Mar 2011 – Jan 2014
Likelist.com Sunnyvale, CA
Contract and Freelance Work Responsibilities: Online and Social Network Marketing, Copy writing and editing, graphics, E-mail and paper newsletters, blogs, ads, customer service
Administrator, ESL Teacher May 2004 – Dec 2005
Cornerstone Academy San Francisco, CA
Reception and front-office tasks
Interacted with faculty, student and parents to solve problems
Taught English as Second language: High School level
Cultural Researcher Oct 2000 – Nov 2002
Pacific Nonprofit (Chiang Mai, Thailand) Chiang Mai, Thailand
Researching minority ethnic groups (Rural China), Reporting on findings orally and in writing
ESL Teacher Jan 2001 – Jun 2001
Wenzhou University Wenzhou, China
Writing curriculum for class
Teaching ESL classes at the college level
Grading papers and assignments
Facilitating Group trips and outings
Industrial Engineer Dec 1998 – May 2000
Interface, Inc LaGrange, GA
Co-op employment while studying for Engineering degree at Auburn University (working full time every other quarter)
Optimized production processes to reduce costs and improve efficiency
Developed and implemented a system to track and analyze safety data to identify areas of non-compliance
Developed and implemented a preventative maintenance program to reduce downtime and increase operational efficiency
Developed and implemented a system to track and analyze inventory data to identify areas of improvement
Analyzed existing systems and processes to identify areas of improvement and develop cost-saving solutions
Developed and implemented a system to track and analyze product quality data to identify opportunities for improvement
Streamlined assembly line operations by reducing downtime and increasing overall efficiency
Masters of Arts: Intercultural Studies May 2006
Union University, Jackson, TN
AA: Mandarin Chinese Language May 2002
Fujian University, Fuzhou,
BS: Textile Engineering Jun 2000
Auburn University, Auburn, AL
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