Digital Marketing Communications Designer
Resume:
EXPERIENCE
UX and Visual Communications Designer Jul 2024–Dec 2024
1st Line Partners, Madison, NJ
• Designed data-driven visual assets and interactive prototypes to enhance storytelling and user engagement.
• Developed component-based UX/UI systems in Figma, ensuring design consistency across platforms.
• Collaborated with cross-functional teams to deliver client-focused solutions within tight timelines.
Design Graduate Assistant Oct 2022–May 2024
Rochester Institute of Technology, Rochester, NY
• Led the design of RIT’s Capstone website, integrating accessible data visualizations and intuitive layouts to improve audience engagement.
• Managed design assets and templates, increasing workflow efficiency and visual cohesion across projects.
• Conducted workshops to mentor peers in typography and layout design principles.
Branding and Marketing Executive December 2020–May 2021 Ruchi Stock Market Institute, Pune, MH, India
• Developed user-focused branding campaigns and digital marketing assets, resulting in improved customer interactions and brand presence.
• Conducted market research to refine product offerings and ensure alignment with user needs.
EDUCATION
Masters of Fine Arts in Visual Communication Design Sep 2022–Dec 2024 Rochester Institute of Technology, NY, USA GPA–3.8/4 Bachelors of Design in Lifestyle Accessory Design Sep 2018–May 2021 Unitedworld Institute of Design, GJ, India GPA–8.4/10 SELECTED PROJECTS
Panchatantra Storybook
Typographic Story Book Design
• Developed a multi-sensory storytelling installation that reimagined Indian fables through typography and shadow puppetry, integrating spatial and lighting design elements.
• Collaborated with material experts to ensure design feasibility for exhibition use.
Rêvê la Drame
Augmented Reality (AR) Branding
• Designed a luxury branding campaign that merged augmented reality with timeless fashion aesthetics inspired by Audrey Hepburn.
• Showcased how AR can transform traditional branding into interactive, experiential storytelling.
MyCourses Redesign
User Experience and Interaction Design
• Redesigned RIT’s student learning platform by identifying key pain points through user research.
• Developed modular systems, advanced calendars, and personalized reminders, resulting in enhanced usability and student satisfaction. PRANJAL SAWAI
Highly motivated and detail-oriented UI/UX Designer with 3+ years of experience in designing responsive websites, mobile apps, e-learning courses, and digital signage. Skilled in using design tools such as Adobe Creative Suite, Sketch, and inVision, I am passionate about creating visually engaging and user-friendly digital experiences. Looking to contribute my creative and technical expertise to a collaborative and fast-paced design team.
Portfolio
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SKILLS
Graphic Design, Branding,
UX/UI Design Systems,
2D & 3D Motion Graphics, 3D
Modeling & Rendering, Cross-
Functional Collaboration,
Design Research, Packaging
Design, Identity System
Design, Product Design, Print
Media, Typography & Layout
Design, Leadership, Content
Creation, Data Visualization,
Storytelling, Creative
Direction, Art Direction
TOOLS
Adobe Creative Suite
(Illustrator, Photoshop,
InDesign, After Effects,
Premiere Pro, Lightroom,
Aero, Dimention), Figma,
Cinema 4D, Procreate, 3Ds
Max, V-Ray, Rhino 3D
AWARDS
Graphics New Talent 2024
Silver Award
• Tulip Paints Rebranding,
• Jazz Poster
Honarary Mention
• Naked Juce Rebranding,
• Panchatantra Storybook
RIT Visual Exhibition 2024
Best-in-Show
• Panchatantra Storybook
IDA Design Awards 2024
Silver Award
• Jazz Poster
Honarary Mention
• Panchatantra Storybook
Design Masterprize 2024
Typography & Graphics
• Panchatantra Storybook
PRESS
RIT/News
Celebrating creativity
• Panchatantra Storybook
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