Regional Manager Sales Management
Resume:
Praveen Rai Srivastava
Email: ******@*****.***
PROFESSIONAL OVERVIEW
An astute, resultsoriented leader with an experience of 31 years in sales management
encompassing planning, budgeting, build /grow channel network, brand promotional ventures for
RURAL MARKET
Currently designated with HPM Chemicals & Fertilizers Limited as Regional Manager (Punjab &
Haryana) based at Ludhiana
Proficient at managing & leading teams for running successful Sales.
Well versed in managing dealer network, and business area administration.
Demonstrated abilities in leadership, performance driven and high achievement orientation with
respect to growth targets.
A thorough professional with a proactive attitude, capable of thinking in and out of the box,
generating new design solutions and ideas.
Possess excellent interpersonal, communication and organisational skills with proven abilities in
team management, customer relationship management and planning.
Extensively travelled & handled sales management functions in Rural Area of UP, Bihar and
Haryana and Punjab.
Organizational Experience
Since July 2012 with HPM Chemicals & Fertilizers Limited, Ludhiana
Regional Manager (Punjab, Haryana & Uttar Pradesh)
As Regional Manager ( Punjab, Haryana & Uttar Pradesh)
Building network of Distributors in Punjab, Haryana & Uttar Pradesh.
Liasioning with bodies of state governments.
Responsible for Sales and Brand Building among ultimate consumer.
Distribution cost control / logistics management at local area of operation.
Demonstrating industry knowledge.
From August 2006 to July 2012 with Excell Crop Care Limited, Agra State
Manager (Western Uttar Pradesh)
Growth Path
Started as Area Sales Manager at Haryana in Aug 2006 to March 2011.
Promoted as State Manager (Western Uttar Pradesh) based at Agra in March 2011 till july2012.s.
As Area Sales Manger (Haryana).
Aggressively drive partners to maximize sales and total partnership potential through sales best practices,
training and support.
Manage sales orders and provide status to partners and/or manager.
Communicate masterfully with partners on new products and service offerings.
Demonstrating industry knowledge.
Attending and participating in sales meetings, product seminars and trade shows.
As State Manger (Western Uttar Pradesh).
State Manager at Meerut from April 2011 to June 2012.
Aggressively drive partners to maximize sales and total partnership potential through sales best practices,
training and support along with the team of 5 Area Managers.
Organizing retailers and Dealers meeting time to time and other promotional activities.
Preparing Budgets, & Monitoring of expenses with budgets.
Finalization of accounts on Monthly basis.
Maintenance of records
Receivables
Inventories
Stocks
Maintenance of Regional Accounts.
Appointing the Dealer & Buffer handling agents for developing the strong distribution network.
Job includes Village visit, retail visit, analyzing market intelligence, and customer feedback.
Brand improvement, regarding customer/ consumer analysis on brand recall basis.
Formulate Annual Sales Plan, monitor/review performance on a quarterly /monthly basis & strike
corrective measures as & when deemed necessary.
June 2006 to Aug 2006 with Duncans Industries Limited.
Assistant Area Sales Manager.
Responsible for Sales and Brand Building among ultimate consumer.
Management of dealers and retailers network in Rural Area.
August 2005 to May 2006 with Sudarshan Chemicals Industries Limited, Lucknow
Area Manager.
Organizing retailers and Dealers meeting time to time and other promotional activities.
Preparing Budgets, & Monitoring of expenses with budgets.
Finalization of accounts on Monthly basis.
Coordination with internal external Auditor.
Maintenance of Regional Accounts.
General Administration.
Appointing the Dealer & Buffer handling agents for developing the strong distribution network.
Brand improvement, regarding customer/ consumer analysis on brand recall basis.
Formulate Annual Sales Plan, monitor/review performance on a quarterly /monthly basis &
strike corrective measures as & when deemed necessary.
Key Result areas
Responsible for Sales and Brand Building among ultimate consumer i.e. villagers.
Apart from handling C & F agents, appointment, development and servicing of a dealer network
regulate and monitor reorder cycles w.r.t brand visibility at the counters & effective distribution.
Exceeding sales targets, developing sales promo strategies and implementation of advertisement and
sales promotion schemes as per the rural market needs, forecast market trends.
Distribution cost control / logistics management at local area of operation.
Coordinate, regulate & consolidate the flow of sales /marketing MIS from the field to the Marketing
Head Office on weekly basis.
April 2004 to July 2005 with Excel Industries Limited, Agra
Area Manager.
Responsible for Sales and Brand Building among ultimate consumer.
Management of dealers and retailers network in Rural Area.
October 2002 to March 2004 with Devi Pesticides Pvt Ltd, Lucknow
State Manager.
Responsible for Sales and Brand Building among ultimate consumer.
Management of dealers and retailers network in Rural Area.
1984 to September 2002 with Duncans Industries Limited (Different places of UP and Bihar)
Sales Executive.
Grew with organization from Sales Rep. to Sales Executive.
Job includes village, retail visit, C&F management, Govt liasoning, analyzing market intelligence, achieve
weekly sales targets and customer feedback.
Organizing Farmers and Retailers meeting time to time.
Management of dealers and retailers network in Rural Area.
Achievements
Decrease the credit period from 30 days to 7 days in the market.
Education:
B.Sc. (Ag & AH) from G.B.Pant University in 1983. (Indias well known and First Agriculture University)
Trainings:
Attended four programme of FAI at different locations.
Participated in Two programmes of National Institute of Sales, New Delhi.
Computer Proficiency
Proficiency with Microsoft Office System (including Microsoft Word, Microsoft Excel, Microsoft
PowerPoint, Microsoft Visio, Microsoft Outlook and internet Explorer.
Activities & Achievements:
Awarded with ICAR Scholarship by ICAR New Delhi.
Participated in U.P. State Inter University Hockey Tournament.
Personal Vitae
Date of Birth : June, 16, 1961.
Marital status : Married.
Fathers Name: Mr. B.P. Srivastava
Address : H.No. 187, Sector14, Indira Nagar, Lucknow226016.
(P.R. Srivastava)
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