Digital Marketing Content
Resume:
Manoj Kapur
• linkedin.com/in/manoj-kapur-561282158/
***********@*****.*** • 079********
Dear Recruiter:
I have been contracting for the last few years due to caring responsibilities. It has been quite challenging to work in a new business and start contributing from the word go. I have enjoyed the roles, gained experience and was
successful in these contracts. I no longer have caring responsibility hence looking for a permanent role.
If your senior leadership team could benefit from a vision-driven, goal-focused executive with a proven history of innovation and achievement, look no further than the enclosed CV. After reading your requirements for the opening, I am certain of my ability to excel in this capacity.
Throughout my extensive career, I have established a reputation as a Marketing professional who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all ATL, BTL, OOH, CVM, CRM,Digital Content Market Planning, Mobile, Search, Social Media, & Email Marketing, from controlling costs and maximising revenues to harnessing team strengths to improve companywide performance.
Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I look forward to bringing these strengths and more to the team.
Please consider the following highlights of my qualifications (or achievements):
Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +5M.
Increased overall business incomes by 50% through execution of sales tactics and implementation of marketing policies.
Achieved digital marketing business growth with over 500,000 GBP and optimised engagement and conversion rate optimisation by 23%.
I look forward to meeting with you and learning more about your goals for this position. Until then, thank you for consideration. Please see my video link below:
https://drive.google.com/file/d/10dMPXfOVNcQ6VJqtgNnRzVJqe3DwDRWb/view?usp=sharing
Sincerely,
Manoj Kapur
Enclosure, CV
Education and Credentials
Master of Business Administration (MBA) in Marketing International Management Institute
Marketing Manager
With skillsets in: Project Management/ Digital Content Market Planning / Operations / Search Engine Improvement/ Product Management & Web Design / E-Mail & Affiliate Marketing / Mobile Marketing & Applications
I am a visionary and innovative professional with extensive experience in advertising, media relations, and online media strategies aligned with market needs to achieve organisational growth through innovation and success. I am an intuitive leader with expertise in business development, digital marketing, and technology change management.
I possess hands-on leadership, analytical, and critical decision-making aptitude with a commitment to work with integrity, positivity, and quality with both internal and external partners. valued capability to lead multidisciplinary marketing teams, manage P&L, and collaborate with all staff levels.
Areas of Expertise:
ATL & BTL Marketing
Strategic Online & Portal Methods
Direct Marketing Programs Development
Mobile, Social Media, & Email Marketing
Tactical Budgeting & P&L Accountability
Technical Audit and Competitor Analysis
Content Marketing including Video
Organic Search-SEO
CRO
Adwords - PPC
Google shopping
ABM
App Marketing
IT skills & platforms
Adobe Analytics
Pure360/ Constant Contact
Adwords-PPC
Kenshoo
eClincher
Facebook Ad Manager
Linkedin Ad Manager
Twitter Ad Manager
Youtube
Jira/Confluence
Wrike
Google UAC
Facebook Mobile & Twitter App Mktg
Amazon Pinpoint
Online Marketing & Web Analytics
Strategic Brand Reputation Management
Customer Relationship Management
Digital Campaign & Display Advertising
Team Building & Leadership
Online & Offline PR
Website Management & Conversion Optimisation
SME Marketing & Consumer Marketing
Change Management
Stakeholder relationship Management
Agency Management
Attribution
Snap
Wordpress, Umbraco & CRM systems
Screaming Frog, Buzzsumo, Ahref’s,SEM Rush
Microsoft Office
DV360/GDN
Google Analytics
Tag Manager
Data Studio
Marketo
Sales Force
Pardot
6 sense/Terminus
Hubspot
Major Accomplishments
Formulated best practices and introduced new propositions to meet and exceed overall corporate revenues 3M. managing a team of 3 people
Boosted 13% conversion rates for search marketing and enhanced brand visit and acquisition process by 18.5%
Increased client’s rapport by 27% through content automation and brand awareness by 26%
Maximised 24% overall corporate sales by conceptualising internal growth marketing plans.
Professional Experience
Shading Specialists UK
Digital Marketing Lead (Apr 2023-present)- Freelance
Responsible for managing the website and developer
Responsible For SEO strategy and implementation
Responsible for Paid Search & Paid Social
Responsible for Marketing Automation & ABM Campaigns
Responsible for web analytics and tabulating data including pivot tables
Responsible for launch of new website curtain rails & blind rail
Managing a team of 5 people
Selected Contributions:
The previous CPA (cost per acquisition) was between £78 and £100 which I controlled and brought this down to £10.
The quality of your ads structure, the ad strength was dramatically improved,
After I finished with the ads the optimisation score was 100% for the brands
In comparison to the same period last year the interaction rates were 27% higher, average cost was lower by 23% and total budget spend was lower by 30%, Average Cost per Click was lower by 23% whilst the sales were up by 15%.
Organic Search traffic was improved by 28%
Tenerity Limited
Senior Campaign Manager – Sept 2021 to Sept 2022 – Contract role
Integrated Marketing Campaigns
Managing the B2B & B2C marketing plans, Managed a team of 3
Managing online marketing plans
Creating & managing campaign strategy
Building and launching Digital Marketing programs including ABM, SEO, PPC, Content, Display Social media, Paid social, Programmatic.
Implementing and launching email marketing campaigns for Natwest, British Gas and Santander
Responsible for web analytics and tabulating data including pivot tables
CRO, A/B split testing
Creating content marketing plans
Attribution & GTM
Creating a UX/UI Plan
Various contract roles: Wondr Medical – (Medical Marketing Portal), Gilbarco Veeder-Root-(e-mobility Saas), Everbridge Plc( IT Saas), Sony Healthcare, Hilton.
Campaign Marketing Manager- Jan 2018 to Aug 2021
ManagingB2B & B2C integrated marketing campaigns across UK Ireland & EU
Managing client relationships
Managing Campaign Strategy
Managing allocation of resources as well as content
Building and launching Digital Marketing programs including ABM, SEO, PPC, Content, Display Social media, Paid social.
Attribution & GTM
Creating a UX/UI Plan
Programmatic
Selected Contributions:
Implementing end to end processes for consumer journey for CRM improving tracking and conversion by 13%
Implementing new Landing Pages for Search and email marketing for A/B and multivariate testing improving conversion by 12%
Completing on page optimization of the content on the website and project managing new content
Project managed the creation of multiple landing pages for email marketing improving conversions as per CRO strategy
Energyhelpline –(Energy Comparison Site)
Digital Marketing Manager- May 2014 to December 2017 reporting to Head of Marketing
Utilise technology to systematise and deliver compelling content, as well devise online and portal strategies, such as application and database integration.
Lead direct and virtual team/project and regulate collective campaigns for energy and telecom services across 26 partners. Plan, update, and direct regular marketing tasks to ensure successful management of online, offline, public relation, and research agencies. Recognise consumer conversion and retention rates and apprehend demographics and segmentation process through utilisation of web analytics. Hold full P&L accountability to handle budget and assure smooth running of digital marketing operations.
Running integrated marketing campaigns including Adwords-PPC, organic search, social media, email, mobile, ATL and BTL
Selected Contributions:
Planned and project managed the build of 50 sites for partners with a short time frame of 3 months to roll out services
Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +9M.
Retained database consistency and records of 3.5M customers using web and Google Analytics.
Established collective digital campaigns and expanded business growth from scratch to 8M and 30 partners in three year.
Decreased to 2-3% bounce rates from 50% and improved 40% on search and 22% conversion rates on emails.
Owned the customer journey across channels and improved acquisition rate
Owned and created CRM strategy
Test and learn through A/B split and multivariate testing
Project management of the development of new registration sites in word press and also new blog sites
Managed a team of 6 people and budget of 3 mill
Contact this candidate