Product Management Development

ANDREW PLOTNIKOW

Ft. Pierce, FL ***** 305-***-**** ******.*********@*****.*** linkedin.com/in/aplotnikow/

Multidisciplinary and experienced Product Management Professional

Summary:

Solution-driven digital transformation product management professional with expertise in digital payments and technology consulting. Proven record in product management execution and leadership, software blueprinting and development, UI/UX design, cross-team collaboration, and strategic vision leadership. Skilled at managing end-to-end product development, from inception to business-as-usual (BAU) operations. A trusted advisor and thought leader who excels in building cross-functional relationships and driving data-informed decisions. Adept at business process review, design, and re-engineering in diverse ERP and CRM solutions such as Everest, Goldmine, MS Dynamics, and Salesforce.

Areas of Expertise:

Digital Payments Innovation: Staying ahead of industry trends and seeking the proper balance to merge identity security, payments & settlement, and product delivery.

Strategic Planning: Aligning product and service roadmaps with business needs.

Product Ownership: Gathering data from diverse resources to create comprehensive product requirements translated into Epics, Use Cases, and Acceptance Criteria across corporate teams in collaboration with IT-centered teams such as data engineering and enterprise architecture teams, ensuring meeting customer needs, as well as achieving compliance with practical and realizable governance standards (including data governance, and security planning).

Data-driven decision-making: Analyzing quantitative and qualitative data (SPSS, SAS, Excel, Tableau, Hadoop) and extending to Hypothesis testing (data-based).

Team Management and Evangelization: Leading cross-functional teams and spreading product vision, product-led development updates, and teamwork essentials.

UI/UX Ideation: Designing user-centric digital and in-person experiences (i.e., hybrid service lines).

Digital Payments Messaging: Card networks with ISO8583, ACH/FED with NACHA, Swift/Interbank with MTX

Business operations and back-office process design and improvement: review, SWOT analysis, and enhancement of in-place processes, including database, dataflows, dashboard/reporting redesign.

Career Highlights:

UI/UX Design and Management:

Experienced cross-department collaborator for defining and communicating product strategy and vision in commercial and consumer digital payments, seeking alignment between organizational goals and market needs.

Leader driving card issuing and merchant acceptance customers and eCommerce applications across North and South America, including main markets in the Caribbean islands.

Ensured quality monitoring and technical support throughout the product lifecycle.

Startup Experience:

Managed issuer/processor relationships for initial technologies and pricing negotiations.

Assured business continuity through regular implementation project follow-ups.

Conducted quality assurance, including user experience, back-end operations, and transaction testing.

Product Development Oversight:

Organizational Product & Service evangelizer

Stakeholder connector capitalizing on data management and technical teams’ provided value,

Network & Software Architecture, facilitating collaboration and consensus on product direction and priorities. Successfully executed go-to-market strategies for new digital payment offerings in North American banks, taking ownership of product backlog and pursuing feature prioritization for product and service improvements based on B.I./Analytics, strategic value proposition, and evolved business culture/voice insights.

.Focused on outlining the value proposition in secure and streamlined digital payments, commercial marketplace reiterative design/enhancement (A&B testing), and consumer portals focusing on demand generation and customer retention.

PROFESSIONAL EXPERIENCE

Serious Fashion Shoppe, LLC. – Homestead, FL

May 2024 to present

Product Delivery Manager

Online store inventory, pricing and promotion management. Posting/publishing fashion clothing, bathing suits, and other high-end branding and iconic label items.

Miami Dade College (Kendall Campus) – Miami, FL

Aug 2023 to April 2024 (Two full semesters)

Engineering and Technology Adjunct Professor

Visa International (North America Region) – Miami, FL

Jan 2022 – March 2023

Sr. Manager, Sales Operations – Data Analytics, Security, and Identify Products

•Leadership in designing and implementing processes, minimizing client friction within the sales operations processes, including user management and billing. Troubleshoot issues in the process and reduce friction. Continually explore opportunities to improve efficiency, both with the process and reporting,

•Provide the Sales Team with analytics to strategize sales and support team goals of increasing user base, client engagement, and retention.

•Generate key performance metrics required in structuring monthly and quarterly business reviews, successfully leading the development of presentations for executive review.

•Collaborate with cross-functional teams, including product, client delivery, go-to-market/marketing, finance, and legal teams, on projects supporting sales efforts and better client experience.

•Business liaison with global Client Services, assuming training coordination for the Client Services team, keeping track of client cases, and collaborating with them to ensure the prompt resolution of issues.

Key Accomplishments:

•Process Improvement collaboration for the team to reduce onboarding time from 41 days to 15 days by performing process documentation, audit, and acting upon enhancement opportunities,

•Sales alignment with Product Lifecycle management approach via CRM solutions (Salesforce & M.S. Dynamics).

•Alignment of sales pitch and collaterals according to Product and Sales awareness by Sales reps and/or customers (Next step automation via filters and event rules after data-driven decision-making processes).

•Review tables, reporting logic, and dashboard setup for a more efficient pulling of custom performance metrics and reporting.

SafraPay US – Aventura, FL

Jun 2019 – Sept 2021

Vice President of Product, Card Issuing Jul 2020 – Sept 2021

Vice President of IT, Card Issuing Jun 2019 – Jul 2020

•Managed a cross-functional, matrixed team and business units of 10 – 20 members (developers, frontline supervisors, solution architecture, infrastructure, compliance, Customer Service, and Back Office Operations) to build products that drive customer value.

•Mapped customer/consumer personas/profiles and segmentation to define business requirements. Ideated use cases and created roadmaps to support product design, development, launch, and post-live BAU operations. Proactively identify target market trends, competition forces, and the voice of the customer to build a release calendar (enhancements and new features/opportunities).

Key Accomplishments:

•Ensure tracking and resolution of application production issues, showing and addressing roadblocks to ensure business continuity. Communicate ad-hoc business and statistical results, project status, usage data, and recommendations to senior management for decision-making optimization.

•Address business requirements with current Innovation and Technology solutions to evaluate vendor-provided and sustainable technologies with a competitively progressive aim and a business continuity focus.

•Ensure Back-to-back alignment on card issuing budgets with the organizational CFO and the Safra National Bank of New York comptroller. Deploying operational and financial modeling for card issuer-processors in the U.S. to consider the guaranteed continuity of financial streams (Benefit/cost ratio) in the digital payments’ fintech spectrum from three leading vendors participating in a Request For Proposal.

•Performed research to achieve financial modeling in line with planning by scenarios for Cloud implementation, Enterprise Resource Planning, and CRM software migration,

•Leadership and supervision of technical integrations, from blueprinting to product development and commercialization to the execution of go-to-market strategies for new product offerings and acquisitions that outline value propositions for partners. Market Sizing and Share Analysis

•Management of competitive positioning with a SWOT analysis, enlightening growth opportunities, market dynamics, and potential gaps to help improve strategic insight and strategy.

•Set, track, and analyze key performance indicators (metrics) against industry benchmarks, communicated performance, and published reports on product performance, trends, risks, and opportunities.

•Management of the in-house payment API development team throughout the product life cycle, including conception, requirements definition, User Stories/EPIC, development, testing, and launch.

•Leadership, monitoring, and review of business requirements, functional specifications, user acceptance (U.A.) testing, and production validation efforts.

•Conducted and led vendor and Partner Management: Directed the card product definition for the technical card requirements to lead negotiation with one of the significant card issuer/processor vendors in the United States of America (North Florida)

•Collaboration with the Digital Banking platform team to execute on-demand digital account transfers and payments on SWIFT via MTs, and ACHs with NACHA format files).

Visa, Inc, LAC Hub – Miami, FL

Dec 2014 – May 2019

Digital Transformation Product Manager Dec 2015 – May 2019

Collaborated and strategized with cross-functional teams to manage product development and innovate product offerings to drive digital payments product adoption and increase partner acceptance in the digital commerce segment for the LAC region.

Key Accomplishments:

•Management of diverse end-to-end projects and/or processes for the Visa Checkout expansion and Secure Remote Commerce (SRC) migration project lifecycles, including origination, scoping, design, kick-off, Quality Assurance (Q.A.) delivery, scalability, status reviews, and territory customer service escalations by the São Paulo (B.R.), and Miami (F.L., USA) contact centers.

•Established requirements to set a vision and deliver a person-to-person payments roadmap and strategy to expand payment capabilities and meet customer needs.

•Leadership of the digital integration projects of 40+ financial institutions (Processing/Payment Partners) in the LAC Region, including Mexico and Brazil.

•Gathered, structured, and analyzed data to determine specific targets, indicators, and Business Requirements to kick off and monitor Issuer implementations, improving Payload and token provisioning and enhancing the user experience.

•Oversaw continued release management and market feedback on API development and enhancement/optimization to fulfill the API release calendar in the LAC Region.

•Designed specific KPIs, measured and reported on the designed and relevant metrics, optimized user experience based on data, and drove continual improvements to Visa Checkout. The platforms and reporting services used were Hadoop, MDX/Tableau, PowerBI, and Excel for data crosstabulation and drafting of fancy and value-added reporting.

•Devised custom reports and dashboards to collect, present, and translate data for team sharing and to offer actionable insights to influence leadership decision-making.

•Leadership of commercial discussions, escalations, meetings with cross-functional teams and executive leadership to present and communicate program status, strategic decisions, and next steps.

Visa, Inc, LAC Hub – Miami, FL

Dec 2014 – Dec 2015

Assistant Product Manager, former VVO: Visa View Online (now VAP: Visa Analytics Platform) (LAC)

•Management, set up, support, and evangelization of the Proprietary Online Business Intelligence platform (VVO), driving application feature adoption and delivering value.

•Support the creation/development, improvement, and maintenance of consumer and commercial data products following enhanced data adaptation and governance standards for improved business intelligence (reporting, dashboards, etc.).

•Define and measure quality metrics to enhance customer experience using SQL, PowerBI, Tableau (aim: HADOOP DB), and Microsoft Excel newer versions for cross-company and LAC territory reporting (Latin America and the Caribbean).

.Microsoft Corp. LATAM Subsidiary – Ft. Lauderdale, FL

Sep 2012 – Feb 2014

Commercial Online Project Coordinator

Key Accomplishments:

•Addressed the product and service selling across business lines’ segments with determined solutions (a.k.a. cross-selling and up-selling) with extensive voice of the customer and sales reporting/metadata analytics and hypotheses testing.

•Conducted 20+ Monthly Business Review (MBR) meetings providing the status of 5+ websites; managed and communicated results/metrics against 15+ KPIs on the performance of +60 contact agents. Support service delivery readiness with social media, designing five processes and training staff to achieve SLA target metrics consistently at or above 85%. Andrew also found 20+ Satisfaction Rate improvement opportunities driving success.

•Provide weekly Q.A. and U.A. testing of online and contact center escalation processes (5 target commercial lines with diverse products) to liaison and connect the dots between data coming from sales, product development, and marketing teams.

Excel Technologies Corp. – Pembroke Pines, FL

Feb 2012 – Apr 2014

International Operations Manager

Optime Consulting, Inc. – Miami, FL

May 2010 – Jan 2012

Marketing Solution Leader Nov 2010 – Jan 2012

Brazilian High-Tech Partner Account Manager May 2010 – Nov 2010

Leadership of customer accounts’ marketing projects (marketing co-op funds) and expenditure/investment management requiring daily reporting with PowerBI, Tableau for Hadoop access, and Excel for report and graph drafting.

Qimonda Licensing - Fort Lauderdale, FL

Sr. Business Analyst. Market Research Department

Oct 2009 - Feb 2010

Ideation and leadership of technology patent infringement research, including Qimonda’s competitors in different Semiconductor integration fields, feeding technology to diverse global target markets/industries. Provide financial modeling, business case preparation (average of five semiconductor market players), and quantifying/monetizing exposure on Patent Infringement. At due request from the Legal team, design and implement creative research methodologies for market determination/quantification. For his reporting methodology, he implemented a custom Access D.B. design with the support of information pulled through more than four portals and tools, such as SQL and Excel, to connect to different databases and consolidate the information to feed the custom B.I. database.

EDUCATION

Aspiring Ph.D. of Business Administration with I.T. Specialization (Projected 2026 ) National University (Schoool of Business and Economics) San Diego, California (ONLINE)

Master of Science (MS), Management Information Systems (2015) Florida International University (College of Business) Miami, Fl

Bachelor of Business Administration (BBA), Marketing (2010) Florida International University (College of Business) Miami, FL

Técnico Superior Univesitario, Publicidad y Mercadeo (2004) Instituto Universitario Americo Vespucio – Caracas, Venezuela

CERTIFICATIONS & LICENSES

Licensed Scrum Master & Product Owner / Scrum, Inc. (2018)

Payments Everywhere/Visa (2018)

SKILLS

Office O365 (Excel, Word, PowerPoint, Project, and Visio), SharePoint,

Adobe Creative Suite,

Technical Requirements Definition & Documentation

Positioning (Marketing)

Product/Service Launch and BAU Operations Management

Product and Product Line Management

Financial Modeling & Analysis

Product Development

Business Continuity Planning/Enhancement

Communications Management

Scrum, Agile, and/or Waterfall project and program management

Team Leadership: Team formation/training and skills development & Coaching, public speaking

curriculum design– presentations

Startups

Risk Management

Strategic Planning & Execution

Data-driven decision-making

B.I. & Data Analytics: Excel, PowerBI, Tableau, SQL, SPSS (descriptive and inferential analytics), SAS (Learning & Decisioning models)

Digital Payments / Banking Rails messages in ACH/NACHA/FED, and MT/SWIFT/INTERBANK

A/B & Multivariate Testing – Product/Service decision-making,

Customer Service,

Portal management

Technology Management & Procurement

Project Management: Jira, Confluence, Azure DevOps

Problem-solving, Troubleshooting, critical thinking

Languages:

Professionally fluent in English, Spanish, and Portuguese,

Intermediate in Russian

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