Digital Marketing Manager
Resume:
Digisha Majmudar
SEO-Driven Digital Marketing Leader
Bensalem, PA, USA
*******.*.********@*****.***
LinkedIn: Digisha Majmudar
Master’s in Computer Application & Information
Technology
K S School of Business Management, India
P ROFESSIONAL S UMMARY
IT professionals with 8+ years of experience in SEO/SEM, digital marketing, and web development. Skilled in SEO strategies, keyword research, technical SEO, and content optimization. Proficient in IT systems and CMS platforms like WordPress, Drupal, Joomla, and Squarespace. Proven success in executing data-driven campaigns to boost website performance and ROI. Experienced in leading teams to meet business goals. I am seeking to leverage my SEO, IT, and digital marketing expertise to lead innovative projects that enhance online presence and drive business growth. SKILLS
On Page Optimization, Off Page Optimization, HTML,CSS, Keyword Research, Content Strategy, Technical SEO, Ubersuggest, Ms. 365, Ahrefs, AI SEO, Semantic SEO, Google Analytics, Google Search Console, Cross Functional Collaboration, SLACK, Business Analysis, Requirement Analysis, Requirement Gathering, Data Analysis, Software Development Life Cycle (SDLC), Microsoft Visio, SQL; MS Office, Lucid Chart, JIRA, Agile Methodologies (scrum and Kanban), Communication Skill, CMS, Drupal, WordPress, Joomla
WORK EXPERIENCE
Digital Marketing Manager with SEO Specialist (March 2024 – Present) Yaji Spice Corp., Texas, USA
• Promoted from SEO Specialist to Digital Marketing Manager, showcasing strong leadership and expertise in SEO strategy.
• Boosted Yaji Spice’s traffic by 40% and sales by 25% in six months through impactful content creation and SEO campaigns.
• Restructured website pages and optimized content layout to improve user navigation, enhance SEO performance, and ensure alignment with business objectives.
• Worked with social media, email marketing, and design teams to create marketing campaigns that aligned with business goals and delivered results.
• Leveraged advanced SEO techniques, semantic SEO, and AI tools for keyword research and content strategy, improving user experience and search engine rankings.
• Tracked website performance with Google Analytics and Search Console, making data-driven updates to achieve key goals and improve results.
SEO Specialist/Digital Marketing Team Lead (March 2024 – Present) Ripples in Africa, Texas, USA
• Conducted website audits to improve site speed, mobile optimization, and content structure for better usability.
• Provided strategic recommendations for website optimization, focusing on UX, design best practices, and SEO.
• Led campaigns promoting spices produced by African women, supporting their economic independence and driving sales for financial empowerment.
• Collaborated with the fundraising team to create digital campaigns that boosted donor engagement and awareness for African community initiatives.
SEO Team Lead / SEO Specialist (Oct 2008 - Mar 2015) Biztech Consultancy, Gujarat, India
• Implemented comprehensive SEO strategies, integrating expertise in website development, customization, and quality assurance to create user-centric and optimized digital experiences.
• Conducted in-depth website audits, enhancing functionality, performance, and usability across CMS platforms such as WordPress, Drupal, and Joomla.
• Performed cross-browser and device testing to identify and resolve technical issues, utilizing detailed bug tracking reports to ensure high-quality outcomes.
• Partnered with content creators and web developers to align SEO objectives with engaging design and content, delivering cohesive and impactful websites.
• Mentored the SEO team, providing training on content optimization techniques and strategies to improve search engine visibility, traffic, and user engagement. Business Analyst/Project Coordinator Internship (May 2022 - Aug 2022) CDK Global, Texas, USA
• Led Oracle EBS implementation, managing tasks such as item master setup, BOM creation, and order fulfilment.
• Contributed to Agile methodology by managing sprints and product backlog in JIRA.
• Used SQL and Oracle to analyse data for decision-making.
• Assisted in testing and implementing Oracle ERP quarterly releases.
• Coordinated the Lockbox application project for efficient payment processing. Assignments for Business Analyst (Nov 2021 - March 2022) Agile IT Tech, New Jersey, USA
• Prepared comprehensive BRD and FRD as part of role-based training.
• Managed project tasks using Jira, including creating product backlogs and sprint backlogs.
• Developed use cases with MS Visio for clear project communication.
• Contributed to a banking app by preparing test plans and strategies, ensuring product quality. Planned Career Break (Apr 2015 - July 2020)
• Took a career break to focus on family while staying current with SEO trends through webinars and skill-building courses.
• Completed Google’s Digital Marketing & E-commerce course and HubSpot’s SEO certification, deepening expertise in content strategy, SEO, and user engagement.
• Gained hands-on experience as Assistant Store Manager, improving market understanding and interpersonal skills, essential for effective content strategy and user experience.
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