Business Development Los Angeles

Alex Guy

**** ************ **, *******, ** *****

702-***-**** **************@*****.***

Professional Summary

Business Development and strategic growth professional with 25+ years of experience driving revenue generation across seven industries in two countries. Adept at building lasting relationships, identifying new revenue streams, and executing sales strategies that deliver results. Proven ability to launch and scale businesses, lead high-performing teams, and create strategic partnerships that fuel long-term success.

Work Experience

HIII Magazine LLC – Los Angeles, CA 2024

Investor / Business Development

• Led business development for the first-of-its-kind cannabis lifestyle magazine, launched purely through ad revenue with no VC funding.

• Developed strategic prospect lists and pricing models to secure advertising partners.

• Played a key role in a six-person team, cold calling over 2,500 potential advertisers, personally generating 80% of total revenue.

• Successfully launched the magazine with 50,000 copies printed and distributed in Los Angeles.

• Recognition: Mr. Magazine named HIII Magazine the "#1 New US Publication in 2024." V. Sattui Winery – Napa Valley, CA 2022 - 2023

Front of House Sales

• Increased allocated sales quotas by 45% through proactive sales strategies and exceptional customer engagement.

• Successfully introduced two new products to the winery’s portfolio, enhancing product offerings.

Hardcar LLC – Palm Springs, CA 2019 - 2022

Investor / VP Business Development

• Invested in Hardcar and relocated to Palm Springs to spearhead business expansion.

• Opened 225 new accounts, driving a 400% increase in revenue within the first year.

• Launched a wholesale division that contributed 30% additional net profit in its first year.

• Led the company’s pivot into financial services for cannabis businesses.

• Outcome: Business faced regulatory challenges; declared bankruptcy on 12/31/22. The Millennium Group LLC – San Carlos, CA 2018 - 2019 Account Executive / Business Development

• Managed workplace solutions for corporate clients, with Facebook as a primary responsibility.

• Successfully prospected, pitched, and closed major accounts, including Amazon, Charles Schwab, and The Gap.

• Achieved a 75% close ratio and drove a 135% increase in revenue. Advanced Construction Technology LLC – San Jose, CA 2014 - 2018 VP Business Development

• Developed and executed sales strategies that expanded business within the HOA construction sector.

• Identified customer needs, competitive positioning, and refined sales tactics to increase market share.

• Built and maintained strong relationships with HOA boards, property managers, and key decision-makers.

• Led high-value contract negotiations, proposals, and presentations to secure large-scale construction projects.

Center of Leadership Excellence

Manteca, CA

2009- 2014

Sales / Business Development

• Led business development efforts to expand the client base, focusing on Silicon Valley technology companies and government agencies.

• Implemented strategic prospecting initiatives to identify and engage potential clients.

• Managed social media, SEO, and marketing programs to enhance brand visibility and drive engagement.

• Oversaw the production and distribution of video content to support CLE's training and development initiatives.

Various Companies (Borland Software, In2Change, KBM, Knoll, Steelcase & Herman Miller) San Jose, CA

1991 - 2009

Project Management / Sales / Business Development

• Spearheaded sales and business development initiatives across multiple industries, including software, consulting, and office solutions.

• Managed client relationships, developed strategic sales plans, and implemented marketing strategies to drive revenue growth.

• Led cross-functional teams to ensure successful project execution, meeting client needs and business objectives.

• Worked closely with key stakeholders to develop and implement tailored business solutions Education

Associates Degree Communication Studies – Guildford College of Technology, Guildford, England Skills & Expertise

• Business Development & Strategic Planning

• Sales Growth & Revenue Generation

• Relationship Management & Client Acquisition

• Negotiations & Contract Management

• Market Expansion & Competitive Analysis

• High-Value Account Management

• Startups & Investment Strategy

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