Salesforce Developer Service Cloud

Punhan Riza - Senior Salesforce Developer/Admin

US Citizen

315-***-**** ************@*****.***

Brooklyn, New York, 11241

Summary

A highly experienced Salesforce developer with over 9 years of expertise in designing and delivering robust, scalable solutions. Extensive IT experience with expertise in Analysis, Design, Development, Testing and Implementing CRM applications.

Architect and design solutions that integrate various Salesforce modules (e.g., Sales Cloud, Service Cloud, Marketing Cloud) and third-party systems (ERP, custom applications).

Design both declarative (point-and-click) and programmatic (Apex, Visualforce, Lightning) customizations based on business requirements.

Write and optimize custom Apex classes, triggers, and batch jobs for complex business logic and automation.

Develop custom user interfaces using Visualforce pages to meet the specific needs of the business, especially when standard Salesforce UI doesn’t suffice.

Design and implement efficient Apex triggers to automate processes, ensuring they follow best practices to avoid issues like recursion and bulkification.

Develop modern and highly performant Lightning Web Components (LWC) to create dynamic and responsive front-end applications, ensuring a seamless user experience.

In scenarios where LWC is not feasible, develop custom components using Aura Framework to meet business requirements.

Customize the Lightning Experience by creating custom Lightning pages, app pages, and record pages for tailored user experiences.

Use SLDS for styling and building consistent, scalable, and modern user interfaces.

Expertise in Sales Cloud to configure and customize the Sales pipeline, Opportunity management, Lead management, Forecasting, and Reporting.

Implement Service Cloud solutions for case management, service console customization, knowledge base management, and support automation.

Expertise in Marketing Cloud for designing email marketing campaigns, automation, audience segmentation, and integration with other platforms (e.g., social media, web analytics).

Customize and extend Salesforce Communities (now Experience Cloud) for customer portals, partner portals, and other collaborative solutions.

Experience in integrating and customizing Salesforce Commerce Cloud to build eCommerce solutions that are deeply integrated with Salesforce CRM.

Manage and customize the Field Service Lightning for optimizing work order management, mobile workforce, and service delivery operations.

Implement Financial Services Cloud for managing client relationships, banking services, and client portfolios.

Hands - on experience with SALESFORCE CRM, VEEVA CRM and VEEVA VAULT as developer and System Administrator including custom APEX, VISUALFORCE, REST APIs 58.

Proficient in MuleSoft any point API platform on designing and implementing mule APIs.

Experience in Salesforce CRM Administration, configuration, standard data model, security, and automation such as validation rules, workflows, and process flows and development.

Experienced in Service Cloud, Sales cloud, Cloudcraze, Chatter & App-exchange applications.

Knowledge of setting up, configuring, and deploying Salesforce CRM solutions.

Having Experience working in Financial Service Cloud, Sales Cloud, Service Cloud, Customer portal using Salesforce CRM

A solid understanding of Apex Language and the Force.com Platform.

Configured single Sign-on SSO using SAML with Ping federate identity provider.

Experience in using Apex code to implement complex business logic in Callback classes in Apttus CPQ managed packages within Governor Limits.

Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.

Experienced in Automation Testing, Middleware testing (API), UI testing and DB(NoSQL and RDBMS) Testing.

Created the templates for emails and the content to be added in the email along with the segmented lists of email user using Email builder, Content builder, Audience builder and Segment builder.

Worked on Heroku connect to build apps. Used Heroku processes for deploying.

For automatic alerts, field updates, and email production in accordance with application requirements, custom formula fields, field dependencies, validation rules, work flows, and approval processes were designed.

Licenses & Certifications

Salesforce Certified Platform Developer I -

- 24225496

Salesforce Certified Platform Developer II -

- 5188908

Salesforce Certified Administrator (SCA) -

- 24227146

Salesforce Certified AI Associate -

- 5128430

Technology Expertise

B2B MuleSoft DevOps Chatter Agile GitHub Software as a Service (SaaS) Jenkins Visual Studio Jira Salesforce.com Lightning Web Component (LWC) Apex Classes Visual Force Aura Components Triggers Custom Objects Web Services Validation Rules Workflows Dashboards Reports Sandbox Development and Testing Flow SDLC Reports Apex Java SQL SOQL SOSL MuleSoft Rest API Soap API HTML 5 JavaScript CI/CD Copado Jenkins Solution Delivery FSL GitHub Bitbucket Atlassian Products OOP Client Meetings Demo Presentation Deployment Dell Boomi SAP S4 Integrations Chatter

CLM DocuSign ERP Power BI Payment Gateways Payment Calculators CMS Debugging Test Classes SAML Gearset Bitbucket Pipelines Deployments Changesets Integrations of Middleware Tools & Programs

Pardot Journey Builder React Js Node Js Documentation Analysis Software Solutions Work Processes Daily Operations Scrum SalesforcePlatform Customization SalesforceConfiguration Customer Engagement Business Requirements User Experience Document Management Postman Communication Skills Consulting Technical Documentation User Training Project Delivery App Builder Solution Design

Experience

Mattel, Remote /Contractor (September 2022 – Present)

Senior Salesforce Developer/Admin

Design and implement healthcare-specific solutions for patient management, healthcare workflows, and compliance requirements.

Lead the integration of Salesforce with third-party systems (e.g., ERP, HRMS, payment gateways) via REST and SOAP APIs.

Provide mentorship and coaching to junior Salesforce developers, guiding them through development challenges and Salesforce best practices.

Utilize middleware (like MuleSoft) for complex enterprise-level integrations, ensuring smooth data flow across systems.

Implement data synchronization processes between Salesforce and other applications, ensuring real-time or batch updates.

Work closely with business analysts, product owners, and other teams to gather requirements and define the technical approach to meet business needs.

Use Salesforce Platform Events to build event-driven architectures and integrations, allowing for asynchronous communication between systems.

Lead data migration projects using Data Loader, custom migration scripts, and third-party tools to ensure smooth data transition to Salesforce from legacy systems.

Use declarative tools like Workflow Rules and Process Builder for automating common tasks and business processes.

Integrated external services using REST, SOAP, Bulk API, and Pub/Sub API, facilitating seamless multisystem connectivity.

Involved in identifying, planning and implementing new Salesforce.com features and functions to meet business requirements.

In order to link Salesforce.com with external systems, batch interfaces and procedures were developed.

A variety of Custom Objects, Tabs, Entity-Relationship data models, validation rules, Components, and Visualforce Pages were developed.

Designed and deployed the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts, Components, Visualforce Pages to suit to the needs of the application.

Performed audience segmentation using segment builder and audience builder to categorize the audiences as per their stage in shopping. 85 segmentations were being identified and then categorized as per requirement.

Created API services for data integration from legacy system to SFDC using MuleSoft ESB.

Developed Proof of concepts using Lighting web components.

Expert in developing web applications on Salesforce Commerce Cloud (formerly Demandware) and Cloudcraze B2B Commerce applications

Proficient in managing the administration of Salesforce B2C / B2B Commerce

Design, develop and implement solutions for the Salesforce/Apttus CPQ/CLM system deployed on the Salesforce platform

Knowledge of Zuora (designed to automate billing, commerce, and finance operations) and Streaming API.

Worked on Financial Service Cloud to develop the Application.

Customizing the CloudCraze platform based on business requirements, ensuring efficient data models, and optimized code.

Integrating CloudCraze with other Salesforce clouds, third-party platforms, or backend systems using REST or SOAP APIs.

Expertise in Object Oriented Programming, Object Oriented Analysis and Design (OOAD) and RDBMS concepts.

Using debugging tools like Salesforce Developer Console to identify and fix issues in CloudCraze implementations.

Good Experience in SOQL, SOSL, Site.com (Portals Development) and SOAP/REST Webservices

Worked on Component Events to pass data from Child Component to Parent Component in AURA framework.

Setting up Email Campaigns, Landing Pages, Segments and campaign flows, List Uploads in Eloqua.

Installation, Configuration and Management of RDBMS and NoSQL tools such as SQL Server 2008/2012/2014, MySQL and DB2.

Worked on Single Sign-on SSO to integrate internal enterprise application with Salesforce using SAML configuration settings in SFDC, using identity provider intel expressway cloud 360 along with LDAP server settings.

Data migration and updates through the tool provided by Sales force.com and Copado tools.

Experienced in defining custom formulas and creating validation rules to suit the needs of the data model and ensure data quality.

For Lightning Web Components, work has been done on limitless scrolling and sharing Javascript code for URL parameter reading. The use of Custom Label in Lightning Web Components was worked on.

Having knowledge of Salesforce CRM's Financial Service Cloud, Sales Cloud, Service Cloud, and Customer Portal.

Intuit, Remote /Contractor (July 2019 – June 2022)

Senior Salesforce Developer /Admin

Define and implement security models, including role hierarchies, sharing rules, profiles, permission sets, and field-level security to control data access.

Write and execute unit tests to ensure that custom code (Apex) is reliable and maintainable, adhering to Salesforce's testing requirements (at least 75% code coverage).

Troubleshoot and debug issues in Salesforce environments, including production issues, to resolve them promptly.

Ensure the optimal performance of Lightning components and pages, especially on mobile devices and slow networks.

Create and manage deployment strategies for moving customizations and code between different Salesforce environments (development, staging, production).

Integrate version control (e.g., Git) into the Salesforce development lifecycle for better collaboration and tracking of changes.

Maintained rigorous version control and CI/CD using GitHub, GitLab, and SVN for organized multi- org management and deployment.

Designed Identity & Access Management (IAM) solutions, integrating Salesforce with external authentication providers (SSO, SAML, MFA).

Provided technical leadership on Salesforce development, including Apex, LWC, Triggers, and integrations, optimizing performance within governor limits.

Automated Salesforce metadata deployments and version control, reducing manual errors and improving release efficiency.

Developed AI-powered chatbots and Copilot functionalities to automate customer interactions and enhance agent productivity.

Worked on implementing Constraint Rules, Price matrix and Price rule set in CloudCraze

Worked on Promotions and Localization in CloudCraze

Worked in three different production instances within the organization, involved in various configuration and setup activities and in production support.

Developed 30% of Application using Lightning web components which includes HTML, CSS, SLDS and Javascript Ecma6.

Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing involving HTML custom coding and profile scripts.

Experience in customizing Data model of Salesforce.com CRM using Workflows, Triggers, Validation Rules, and Approval Processes.

Design and implement data models to ensure smooth operation of CloudCraze.

Utilize tools like Apex Data Loader for bulk operations and ensure data integrity within the CloudCraze platform.

Responsible for providing solution and Implementation of Apttus CLM & CPQ for different business internally.

Integration of Salesforce with Heroku for Data replication, Data proxies, Custom user interfaces and external process.

Understand and leverage the CloudCraze data model, extension points, and service layers to create robust and scalable solutions.

Design and implement Single Sign-On (SSO) between Salesforce and .NET Core applications.

Worked with several App exchange tools like Action Plans, Strike Address verification, Conga Composer on sales cloud.

Configured and setup Veeva- Concur Integration.

Develop custom solutions using Apex classes, triggers, and Visualforce pages specific to CloudCraze functionalities.

Designed new data backup solution to reduce excessive maintenance and provided additional sales cloud-based data redundancy.

Expertise in Configuring and validating SAML Setting for Single Sign On

As part of Technical Architecture team, involve to generate design for seamless integration among Oracle DB, MuleSoft and Salesforce in Salesforce CRM project.

Experience working with Lightning web components framework and Aura framework.

Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application.

Retrieved some data and its functionality from Third-Party API’s and displayed within the Lightning component.

List segmentation and creation.

Implemented B2B transactions for auto industry companies, as well as property management, housekeeping, and industrial cleanup companies.

Used B2B e commerce for the sale of goods or services between businesses via an online sales portal.

Worked to build data models and schema for systems to consume the future state.

Implemented and customized Salesforce customer relationship management (CRM) for Marketing, Sales and Case Management also implemented sales cloud and service cloud to improve customer retention and service delivery process improvement.

Expertise in SFDC development using Apex classes and Triggers, Visual Force, S-Controls, Force.com IDE, SOQL, SOSL and front-end development using Lightning web components Added Lightning Component to Lighting Pages and Record Pages. Have worked on Apex classes, Visualforce Pages, Controller classes and Apex Triggers for various functional needs in the application.

Worked on End-to-End implementation of Salesforce Instance for MultiSurface, Texas, based Granite Business, includes.

Created &designed data raptors using Vlocity including data import, data mapping with workbench and JSON script.

Expertise as an administrator of both the Sales Cloud and the Service Cloud to implement and deliver

Performed detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of SalesForce.com (SFDC) and using other Platform based technologies like Visualforce, Force.com API, and Web Services. SOAP, REST,

Used SOQL & SOSL with in Governor Limits for data manipulation needs of the application using Force.com Explorer.

Deployed Apex and metadata using Force.com IDE, Migration Tool, and Web Services API, ensuring streamlined integration and robust deployment processes.

Western Union, Chicago, IL / Contractor (June 2016 – June 2019)

Administrator / Salesforce Developer

Use Salesforce Change Sets and tools like Salesforce CLI for managing and deploying metadata between Salesforce orgs.

Continuously research and implement new features, tools, and technologies to enhance Salesforce solutions.

Experienced in both Aura and Lightning Web Component (LWC) frameworks, with expertise in reusable UI components and Salesforce Lightning Design System (SLDS).

Implemented role-based access control, OAuth configurations, and encryption to ensure data privacy and regulatory compliance (GDPR, CCPA).

Implementing duplicate rules and data management strategies.

Managing field-level security, object-level security, and record access.

Conducted UI and functionality testing, developed test plans and test cases, and ensured comprehensive coverage for end-to-end application testing.

Managed repositories and version control using Git, with experience in field mapping for Salesforce and legacy CRM systems.

Provided scalability recommendations for high-volume data processing, ensuring system performance under heavy user load.

Implemented ServiceMax solutions to enhance field service operations, integrating with Salesforce for seamless case and work order management.

Implemented dynamic Apex, including SOQL/SOSL queries and field/object description, for adaptable solutions across multiple Salesforce.

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