Video Content Post-Production

Jacob Florence 617-***-**** *************@*****.*** San Francisco, CA

www.linkedin.com/in/jacobflorence https://jacobdflorence.wixsite.com/artportfolio VIDEOGRAPHER

Dynamic video director and editor known for producing high-quality video content that communicates information, entertains audiences, and produces positive business results. Strategize and craft compelling stories/narratives that align with marketing objectives and brand identities for key campaigns and new product launches, including the Tesla Cybertruck and Model 3. Maintain confidentiality while editing and localizing content to enhance storytelling for global publishing/distribution. Core Competencies

Social & Educational Video Production Content Strategy Content Creation Pre- & Post-Production Video Publishing Video Editing Marketing & Branding Storytelling Project Management Stakeholder Communication Versioning PROFESSIONAL EXPERIENCE

SKYDIO ASSOCIATE VIDEO DIRECTOR San Mateo, CA 04/2024 to 07/2024 (contract) Filmed, produced, and edited video content, including interviews, conferences, and live productions, along with supporting photography for the largest drone manufacturer in the US. Reorganized media and assets and managed the video library.

• Quickened post-production by editing videos for cut-downs, compiling selects, and ensuring visual/brand consistency. TESLA, INC ASSOCIATE VIDEO EDITOR Fremont, CA 05/2023 to 01/2024 Conceptualized, filmed, produced, and edited video content for consumer training, product education, and onboarding. Brainstormed, pitched, and executed video strategies for different platforms, audiences, and products. Directed post-production workflow (ingest, media manage, edit, motion graphics, color grade, delivery, and versioning), maximizing storytelling impact.

• Planned, filmed, produced, and edited >70 videos with >1M views for global distribution for retail channels (Amazon, Best Buy, Tesla Shop), industry influencers (Car & Driver), and social media platforms (Vimeo, Instagram, X).

• Launched new products globally, including Cybertruck, 2024 Model 3, solar initiatives, new universal charging adapter, and DIY Service, by producing content on/off site and localizing content in 30 languages while upholding confidentiality.

• Spearheaded Tesla Tutorials YouTube Channel, decreasing customer service requests by ~20% by prioritizing, creating, editing, and publishing self-service videos that were eventually embedded inside each Tesla vehicle.

• Modernized onboarding video by creating content encompassing all products and aspects of the brand. TESLA, INC PRODUCT KNOWLEDGE INTERN Fremont, CA 05/2022 to 05/2023 Assisted team with intake and coordination for content requests, proposed media solutions, and production resources. Promoted to part-time employee to continue working while completing college coursework.

• Produced >50 videos that were translated to multiple languages and published globally by utilizing different cameras and techniques and managing sound and light set-up both in studio and on location.

• Recreated human exchanges by using standard visual composition and exposure theory and managing on-screen talent. STING PRODUCTIONS MEDIA DEVELOPMENT & FILM EDITING INTERN Toronto, ON, Canada 05/2021 to 10/2021 Revitalized the brand for this leading studio that produced content for clients, including Jeep, Tropicana, and Ray-Ban, by creating and curating clear and visually pleasing content for the website overhaul. TECHNICAL SKILLS

Frame.io Figma YouTube Final Cut Pro Adobe Creative Cloud Davinci Resolve Foley Blackmagic RED Canon Sony Parsec Google Workspace

EDUCATION

Emory University, Atlanta, GA Bachelor of Arts, Film and Media, 2023

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