CRM, Lifecycle Manager
Resume:
**********@*****.***
South Africa
Alethu Bam
P R O F E S S I O N A L S U M M A R Y
Goal-orientated Marketing expert with natural talents in developing and E X P E R I E N C E
E M A I L, E C R M & L I F E C Y C L E M A N A G E R Parcelhero {Jan 2024 - Present} - Leading the evolution of email marketing strategies, develop and implement comprehensive email, lifecycle, and eCRM plans to boost subscriber growth, reduce churn, and enhance customer lifetime value. Collaborating with cross-functional teams, design compelling eCRM initiatives, manage email databases, and drive lead generation through multi-channel campaigns. Generate ideas, write content, and design emails, ensuring best practices in campaign execution and optimization. Define OKRs, monitor performance, and implements A/B testing to optimize engagement and improve campaign effectiveness, establishing Parcelhero as a leader in the logistics sector. C R M M A N A G E R
MasterStart {Sep 2022 - Aug 2023} - Planned and delivered comprehensive CRM strategies in collaboration with the Head of Marketing to enhance customer engagement and drive profits. Built unique product messaging and conducted customer journey mapping to maximize commercial opportunities. Contributed to the go-to-market strategy and monitored customer lifetime value strategies for profitability. Ensured effective database segmentation and developed testing strategies for CRM processes. Worked closely with marketing and sales teams to optimize lead- to-sale workflows and deliver high-quality newsletters and automated mailers. R E E B O K C R M S P E C I A L I S T
adidas South Africa {Dec 2021 - Aug 2022} - Developed and executed CRM strategies to retain customers and boost brand loyalty. Enhanced consumer nurture programs, including onboarding and loyalty campaigns, and managed retention campaigns from concept to analysis. Collaborated with agencies for effective CRM plan execution and developed content calendars for website and landing page updates. Improved website performance through strategic eCommerce initiatives and provided performance reports. Coordinated brand calendar activities with the supply chain team to ensure timely execution of marketing plans. C A M P A I G N M A N A G E R
Virgin Active South Africa {May 2021 - December 2021} - Managed the communication calendar, prioritizing stakeholder needs and maintaining schedules. Worked with external stakeholders to gather requirements and coordinated with the internal creative team to brief designers and writers. Oversaw the end-to-end management of outbound campaigns, including social media, email, and push notifications. Implemented dynamic content mailers and ensured continuous performance optimization. Delivered regular campaign reports, ensuring accuracy and adherence to brand identity in all communication channels.
J U N I O R M A R K E T E R
Mygrow {Apr 2019 - Apr 2021} - Tracked and analyzed web analytics to recommend strategic adjustments for better performance. Utilized data from HubSpot and Google Analytics to provide customer insights and performance recommendations. Efficiently onboarded new customers by managing database listings and developing targeted marketing activities. Created ads aimed at specific demographics and monitored results to refine marketing strategies. Enhanced brand awareness through the development of marketing collateral, public relations campaigns, and social media content.
D I G I T A L M A R K E T I N G M A N A G E R
Xolani Mawande {Oct 2017 - Jan 2019} - Devised and executed successful digital strategies to increase customer engagement across various platforms. Fostered digital and enterprise collaboration among functional teams, focusing on continuous process improvement. Created and managed marketing content, including blogs, promotional materials, and social media advertisements. Optimized SEO strategies for both short-term and long-term campaigns to drive website traffic and engagement. Tracked customer preferences and analyzed metrics to refine and improve media campaigns.
B R A N D A M B A S S A D O R
Brand Soldiers {Aug 2017 - Mar 2018} - Collaborated closely with sales and marketing teams to conceptualize and implement marketing campaigns and strategies. Educated customers, retailers, and distributors about products to boost brand awareness and sales. Represented the company at product launches, events, and trade shows, engaging with a wide audience. Participated in brainstorming sessions, training, and workshops to develop innovative marketing ideas. Played a key role in enhancing the company's public presence and customer engagement through various marketing initiatives.
E D U C A T I O N
C E R T I F I C A T E S
T E C H S T A C K
WordPress Mailchimp Hubspot
Zapier/Integromat Klaviyo
Proteus DotDigital Asana
Semrush Ubersuggest
Google Analytics Hootsuite
ZohoCRM Figma Miro ClickUp
Salesforce
Hubspot: Email Marketing
Hubspot: Inbound Marketing
Hubspot: Social Media Marketing
Sage Pastel Certification: Accounting
Bachelor of Commerce: Accounting Feb
2015 - Nov 2018 University of the
Western Cape
Matric Jan 2010 - Dec 2014 Gardens
Commercial High School
C O N T A C T
implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance orientated leader in offering proven expertise in project development, team supervision and campaign enhancement.
Digital Marketing Dec 2021 - Aug 2022
Coventry University
P R O F E S S I O N A L
S K I L L S
Digital Marketing
Promotions and Marketing
Strategies
Google Marketing Platforms
Content Marketing
Marketing Team Leadership
Project Management
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