Account Management Director

MEGAN HAGE

Alpharetta, GA --- 312-***-**** --- *************@*****.*** --- linkedin.com/in/meganhage A dynamic and results-driven Account Management leader with 20 years of experience B2B and B2C in managing high-profile client relationships, driving revenue growth, and leading cross- functional teams. Proven ability to implement strategic initiatives, optimize customer engagement and exceed business targets while ensuring market trends and insights are implemented. Passionate about delivering innovative solutions and flawless execution within the event industry. High-energy, approachable and a strong work ethic combined with a passion for evolving change helps clients uncover their greatest potential. Experience

BPD AVP PRINCIPAL 2/23-10/24

Senior Client Relationship lead for the Adventist Healthcare Organization planning marketing and events for 3 California, Oregon and Hawaii and 30 markets within the states.

● Developed yearly marketing plans that align with the KPI’s for the Adventist Health organization.

● Upsold services within the analytical side of the business to develop Precision marketing plans for opportunity markets within the system that led to a 35% annual revenue.

● Directed the cross -functional collaboration between vendors and key partnerships and ensured results and compliance.

● Mentored a team of Senior Account Managers to assist them in understanding corporate marketing and events and the importance of flawless execution.

● Planned and developed the yearly Client marketing meeting, as well as, the local corporate initiatives.

● Continually presented market trends and insights to the client to ensure all media plans were optimized throughout the campaigns.

● Proficient in SaaS, project management, financials and media investments. Area 23 ACCOUNT DIRECTOR 4/22- 2/23

Leader on the new product launch for Apellis Pharmaceuticals, direct to patient side of the business. An integral business partner behind clients’ growth and success. Responsible for managing client interactions across the Apellis business.

● Manage Apellis MLR weekly reviews with the cross-functional teams (Medical, Legal and Regulatory).

● Work directly with key stakeholders on all aspects of the business including finance, creative, strategy, editorial, production, engagement and medical and ensured all parties were well informed.

● Leverage an advanced knowledge of marketing strategy, brand planning and industry best practices to meet client needs and drive growth.

● Regularly engage with senior level clients to create launch and strategy plans.

● Lead the development and presentations of the agency recommendations, POV’s and strategic initiatives to ensure client retention.

● Build SOW’s and provide accurate and timely forecasts, managing billing and reconciliations.

● Champion quarterly patient panels with strategic insights, discussion guides, visual and content for the meetings.

● Mentor and drive success for my growing team.

● Ensure all aspects of the business are grounded in the latest accessibility guidelines for low vision audiences.

+Intention ACCOUNT DIRECTOR 05/20-4/22

Led strategic marketing efforts for the GI Leadership team at Takeda Pharmaceuticals. Responsible for ensuring that all initiatives for above brand efforts were grounded in their market shaping strategy. Developed integrated marketing plans for the GI Leadership team. Planned and executed the GI Summit, a 2 day event for the B2B side of the business with key stakeholders.

● Created and designed narratives and presentations grounded in key insights based on forward thinking and leadership within the healthcare industry.

● Led the planning and marketing efforts for their Summit Series, an ongoing work stream, with cross functional industry experts, developing meaningful solutions for patients living with GI diseases.

● Solicited speakers and vendor partnerships for the GI Summit based on the theme and goals of the event.

● Identified internal and external ways to showcase the efforts of the GI Leadership team and place them in an authoritative position.

● Evaluated processes and provide solutions for purposeful and effective agency management endeavors.

● Assisted with new business RFP’s and current client extensions to secure additional work streams for the agency.

Account Management lead for the Tampa office, overseeing multiple teams and brands to infiltrate the marketplace in innovative and disruptive ways to get consumers to think about The Food Group GROUP ACCOUNT DIRECTOR 12/16-05/19

Account Director 01/11-12/16

the brands differently. Assisted in transforming the 150-year-old TABASCO brand into the #1 Hot Sauce asked for by name and gaining relevance with the younger generations. Initiated first ever co-branded licensing agreement between TABASCO® brand and Tampa Maid based on my strong client relationships and marketplace expertise. Gained consumer trust back for the Gulf Seafood business through innovative training programs and overt consumer education in the retail and foodservice segments.

● B2B marketing lead for the foodservice industry for key clients (TABASCO® brand, Tampa Maid and Regal Springs Tilapia).

o Developed new platforms to ensure the clients remained category leaders.

● Led the development, implementation, and execution of strategic marketing plans, including market definition, insights, planning, brand management and sales integration and support.

● Identified key networking events with the largest return on the investment for all clients.

● Perfected the yearly event, invite only event at the NRA at the Nike Store transforming it into the selected theme and ensuring an impeccable experience from the invitation to the post event for 700+ key B2B customers and vendors.

● Developed and produced internal sales and marketing meetings that inspired innovation, collaboration, and motivation.

● Developed effective Scope of Work client retainer contracts resulting in 35% incremental revenue for the agency.

● Analyzed sales and projected optimal growth plans by region, utilizing competitor and market research and insights for the commercial and non-commercial segments.

● New Business task force leading the Account Management team resulting in agency wins for Gulf Seafood, Louisiana Seafood, Regal Springs Tilapia and Tampa Maid businesses.

● National Account liaison emphasizing culinary innovations and solutions for QSR, Fast Casual and Full-Service corporate segments.

● Provided strategic POV and market assessments for all chain and street business for the Regional Sales Managers.

● Developed and produced internal sales and marketing meetings that inspired innovation, collaboration, and motivation.

● Shopper Marketing lead for the agency for the Gulf seafood business resulting in 35%+ increases in sales during promotional time periods.

● Managed and mentored a team of 5+ agency personnel assisting in their account management growth and development within the agency. Education

Texas Christian University

BACHELOR OF SCIENCE (SPEECH COMMUNICATIONS/PSYCHOLOGY)

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