RONDARIUS BRADLEY
Locust Grove, GA
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PROFESSIONAL SUMMARY
Strategic and passionate entertainment and branding professional with a deep understanding of music culture, audience engagement, and artist development. Experienced in sports & entertainment marketing, brand partnerships, and operations management, with a strong foundation in identifying talent potential, building authentic relationships, and executing digital- first branding strategies. Currently pursuing a degree in Business Entertainment, I bring a creative, entrepreneurial mindset and am excited to grow within a fast-moving, culture-focused label. CORE SKILLS
• Artist Development & Talent Scouting
• Brand Strategy & Storytelling
• Entertainment Business Operations
• Influencer & Brand Partnerships
• Social Media & Digital Trends (TikTok, IG, YouTube, Spotify)
• Event Marketing & Live Talent Coordination
• Audience & Fan Engagement
• Contract Familiarity & Rights Awareness
• Cross-Functional Collaboration
• Project & Program Management
RELEVANT EXPERIENCE
Sports Agent Intern (Brand Partnerships / NIL Talent) Apex Athlete Management Atlanta, GA March 2024 – May 2024
• Built brand deals for emerging talent in college and pro sports, supporting contract processes and brand alignment strategy.
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• Scouted and pitched new talent opportunities using social and digital platforms, including TikTok, YouTube, and Instagram.
• Developed athlete bios, digital presence, and fan engagement strategies with an emphasis on authentic storytelling and image building.
Account Manager
Olea Edge Analytics™ Austin, TX October 2023 – Present
• Led client relationships and communication strategy across multiple regions.
• Supported the launch of branded digital campaigns, coordinating messaging and execution across creative and operational teams.
• Contributed to pitch decks and campaign recaps for internal leadership and external partners.
Senior Operations Manager
Olea Edge Analytics Inc. Atlanta, GA May 2021 – October 2023
• Directed operations across 21 U.S. markets, overseeing multi-market project rollouts, vendor contracts, and marketing materials.
• Integrated entertainment-focused branding and user engagement strategies into field operations.
EDUCATION & CERTIFICATIONS
Bachelor of Applied Science in Business Entertainment (Expected June 2025) Full Sail University Winter Park, FL
Sport Management Certificate (Expected June 2025)
Sport Management Worldwide
Relevant Coursework & Certifications:
• Strategic Partnerships
• Branding & The Creative Brand
• Digital Marketing & E-Commerce (Google Certified)
• Business Administration & Project Management
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MUSIC & ENTERTAINMENT COMPETENCIES
• Deep knowledge of hip-hop, R&B, pop, and emerging subcultures
• Regularly scout music via SoundCloud, Spotify, and social media platforms
• Strong understanding of how digital trends influence music discovery and engagement
• Proficient in pitch writing, creative development, and marketing support
• Experienced in working with athletes and creators, helping grow their brands across media ADDITIONAL EXPERIENCE & HIGHLIGHTS
• Former Collegiate Athlete at Grambling State University – 2008 SWAC & Black National Champion
• U.S. Army Veteran – Strong leadership, discipline, and team management skills
• Comfortable working long hours, in fast-paced environments, with a focus on execution and collaboration
• Strong commitment to culture, equity, and community empowerment through music and media