PROFESSIONAL SUMMARY
SKILLS
EXPERIENCE
MICHELLE
WAKEFIELD
M
W
Kennesaw, GA 30152, 404-***-****, ********.***********@*****.*** Dynamic Marketing Analyst and Account Manager with a proven track record at RentPath, excelling in strategic relationship building and data analysis. Achieved significant revenue growth through innovative sales initiatives and enhanced client satisfaction. Expert in talent acquisition and team leadership, driving performance optimization and operational excellence in fast-paced environments. Team Leadership & People
Management
• • Strategic Problem Solving Goal Achievement & Performance Optimization
•
• Talent Acquisition & Recruitment • Staff Training & Development • Coaching & Mentorship
• Operations & Process Management • Strategic Relationship Building • Office Culture Development Real Estate Contracts & Legal
Expertise
• Public Speaking & Presentation
Skills
• • ROI & Data Analysis
• Market Trend Analysis Strategic Marketing & Growth Planning
•
Marketing Analyst Account Manager December 2022 - Current RentPath Atlanta, GA
Developed and maintained strategic partnerships with executive-level clients, driving customer loyalty and long- term retention.
Generated significant revenue growth through strategic sales initiatives and effective market penetration strategies. Utilized advanced data analytics to optimize performance and provide actionable strategic recommendations. Led 30-60-90 day business reviews to ensure strategic alignment and accelerate growth initiatives.
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Senior Account Manager PropTech SaaS June 2021 - November 2022 Ribbon Home New York, NY
Consistently surpassed sales targets across an 8-state territory, contributing to over 500 successful transactions. Led product demos and client onboarding for seamless adoption and satisfaction. Streamlined digital workflows through the Ribbon App and optimized CRM utilization for enhanced customer
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EDUCATION
engagement.
Facilitated comprehensive training programs for new account managers, driving productivity and skill development. Real Estate Sales Team Leader March 2020 - June 2021 Realty ONE Group Edge Duluth, GA
Built a high-performing sales team, onboarding 10+ agents per month. Implemented strategic communication and proactive support for client retention. Managed budgets, training schedules, and contract negotiations for operational excellence.
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General Manager November 2016 - March 2020
Realty ONE Group- Sanders Team Realty Woodstock, GA Recruited and led a team of 60 support staff, enhancing productivity and growth. Mentored 80+ agents in selling techniques and cross-selling strategies. Optimized sales processes for improved acquisition and onboarding efficiency. Advised Zillow on industry best practices for strategic advantage.
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Inside Sales Team Lead October 2014 - September 2016 Commission Inc Marietta, GA
Grew revenue from $0 to $270K/month, consistently exceeding sales targets. Designed training programs to enhance selling skills and sales efficiency. Hosted webinars on advanced lead conversion techniques for increased ROI.
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Inside Sales Team Lead September 2012 - September 2014 McDonald Real Estate Group Champaign, IL
Scheduled appointments and managed 40-50 active listings with accuracy. Drafted compliant real estate contracts and optimized operational workflows. Fostered repeat business through strategic agent collaboration and client engagement.
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Associate of Arts - Liberal Arts May 2012
Lake Land College, Mattoon, IL
Real Estate License - Real Estate March 2009
Barney Fletcher, Illinois/Georgia
High School Diploma May 2002
WEBSITE, PORTFOLIO AND PROFILES
Jamaica High School, Jamaica, Illinois
https://www.linkedin.com/in/michelle-wakefield-0b1814110/