Product Marketing Manager

APOORAV MAHAJAN ***********@*****.***; +1-919-***-****

linkedin.com/in/apooravmahajan

EXPERIENCE

UBER TECHNOLOGIES - San Francisco, CA, USA Sep’22- Present Product Marketing Lead, Rider Experience & Growth

● Spearheaded the global GTM strategy for the redesigned Uber app launch across 1,200+ markets, resulting in a 20% lift in product discovery, unlocking $90M+ in incremental gross bookings

● Led feature prioritization in partnership with product, leveraging customer interviews, industry benchmarking and global workshops to define 2025 roadmap, with an expected 15% increase in multi-product usage

● Developed and implemented a global Product-Market Fit (PMF) dashboard with a composite scoring system to evaluate product health and drive targeted growth initiatives, leading to a 5% increase in product adoption

● Successfully transformed an underutilized asset into a high-impact growth channel by executing a series of targeted, high-impact experiments, contributing over $50M in gross bookings and additional 2M trips

● Spearheaded the launch of seasonal merchandising features that optimized the customer experience and amplified marketing campaigns, resulting in a 10% increase in trips and an 8% growth in gross bookings.

● Led cross-functional teams across product, marketing, PR teams to execute a unified campaign for Paris Olympics, including the accelerated launch of new travel features, driving 15% revenue growth. ECOLAB – St. Paul, MN, USA

Senior Product Marketing Manager, Cleaning Solutions & Digital Training (B2B)Jan' 21- Sep'22

● Created 5-year product roadmap through extensive market and customer analysis with emphasis on disruptive innovation; built a pipeline to drive $50M incremental revenue and capture 5% incremental market share

● Spearheaded the GTM strategy for Ecolab’s connected Hand Hygiene platform, driving market research, pricing, sales pipeline development and product collateral, leading to $5M+ in sales in the first quarter

● Re-defined pricing and promotional strategy of Floor Finish category to create unique point of differentiation, increasing customer adoption by 10% & generating additional revenue of $10M in 2021

● Launched Ecolab’s first enterprise training SaaS platform, crafting its positioning and messaging strategy and leading comprehensive sales and customers training program, driving over $15M in annualized new business. Product Marketing Manager, Commercial Facilities Segment (B2B) Feb’19- Jan’21

● Led Ecolab’s booth at the world’s largest facility show (ISSA), driving audience engagement through product demos, thought leadership, and in-booth activities, resulting in a 25% increase in qualified leads

● Spearheaded a cross-functional task force during COVID to create sales collateral, host webinars, and produce content to help customers navigate the crisis, generating 2K+ leads and $150M in annualized revenue

● Develop a unified performance dashboard to track leads & sales lifecycle, while creating resources like digital sales playbook, competitive analysis, and up-sell tactics, resulting in a 15% increase in sales conversion rates Channel Marketing Manager, Lodging & Restaurants (B2B)Jun’18- Feb‘19

● Launched digital ordering platform- “Add To The Order”- to allow field to order products online, increasing customer satisfaction and achieving incremental sales of $10M in the first year DELHIVERY – E-COMMERCE LOGISTICS, INDIA 2015-2016

Senior Product Manager – Fulfillment

● Spearheaded the development of new product – Multi Piece Shipment– to acquire more clients and reduce cost by ~$50K per month by doing more percentage of deliveries per attempt

● Reduced off-loading of air-restricted shipments from 2.9% to 0.6% at airports and prevented pilferage of

$263K by introducing X-Ray scanning process at processing centers across India SUZUKI MOTOR CORPORATION, INDIA 2011-2015

Deputy Manager – Project Management, R&D

● Monitored and executed projects through introducing innovative process implementation, reducing complexities in execution, and improving timely completion of drawing and data release by 15% EDUCATION

Kenan Flagler Business School, Master of Business Administration – Chapel Hill, NC 2018 PEC University of Technology, Bachelor of Engineering, Mechanical – India 2011 ADDITIONAL SKILLS - SQL, R, JIRA, Power BI, Salesforce, Figma, Mural

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