Social Media Digital Marketing

Caroline Bridges

618-***-**** *******************@*****.*** https://www.linkedin.com/in/carolinebridges/ Content Strategy & Creation Digital Marketing Visual Design Project Management Partnerships Demonstrated professional with proven ability to adapt to new situations, drive results, and create positive change. Professional Summary

Creative and results-driven marketing professional with a strong background in social media strategy, content creation, and partnership marketing. Proven success in leading digital initiatives that increase engagement, drive brand visibility, and generate measurable ROI. Experienced in managing cross-platform content strategies, optimizing digital ad performance, and producing compelling multimedia content. Skilled in video editing, project management, and audience growth, with a demonstrated ability to collaborate with stakeholders to achieve strategic goals. Passionate about brand storytelling, community engagement, and delivering high-impact marketing solutions. Strong Communication Skills Highly Motivated Organizational Skills Search Engine Optimization Key Performance Indicators Office Applications Brand Development & Identity Creative Problem-Solving Campaign Management Career Summary & Successes

Southern Illinois University Athletics, Edwardsville, IL. May 2023 - Sept 2024 Marketing Intern

• Developed and executed a comprehensive social media strategy for SIUE men's and women's Division I basketball teams, driving engagement through strategic content creation and audience interaction.

• Increased engagement rates across all channels, leading to a 300% growth in followers and expanded brand visibility.

• Collaborated with the Athletic Director to design and implement a corporate partnership strategy, resulting in a 25% increase in community involvement and event attendance.

• Planned and coordinated weekly content shoots featuring the mascot and basketball teams, producing high-quality video content at scale.

• Captured and curated real-time content at basketball games and events, enhancing fan engagement and digital storytelling.

Metro East Mega Storage Edwardsville, IL Nov 2024 - Present Freelance Digital Marketing Manager

• Develops and manages an omni-channel content strategy, creating engaging static and video creative while ensuring brand consistency.

• Optimizes and manages Google search ads, driving local traffic and lead generation.

• Monitors and analyzes ad performance, refining targeting and budget allocation to maximize ROI. Isn’t It Lovely Co June 2020 - Aug 2021

Founder

• Founded and operated an online custom jewelry business, designing unique, personalized pieces.

• Drove sales and customer engagement through strategic social media marketing.

• Streamlined order fulfillment and production, ensuring timely deliveries and customer satisfaction. Education

University of Mississippi Aug 2021 – May 2025

Bachelor’s Degree in Integrated Marketing and Communications Oxford, Mississippi.

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