Marketing manager

…Continued…

Richard Johnstin

Sewell NJ, ***** ************@*****.*** 609-***-**** linkedin.com/in/richard-johnstin/ Marketing Professional

A highly capable marketing manager with 25+ years of experience leading new initiatives to increase product awareness exponentially. I am skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation. Excelling in organizational growth and revenue goals by blending creativity and strategy to develop innovative programs, building market presence. Proven expertise in:

● Marketing Strategy & Policy

● Design & Concept Development

● Social Media/Email Marketing

● Promotional Campaigns

● Data Analytics & Reporting

● Website Management

● Content Management Systems

● Event Planning

PROFESSIONAL EXPERIENCE

Turf Trade – Mullica Hill, NJ

Marketing Communications Manager, 2023 to Present

Support and execute product marketing strategies and plans to drive awareness, adoption, and revenue growth for our wholesale and retail products. Conduct in-market research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging. Ensure timeliness and accuracy for all projects. Deliver effective sales enablement tools, including sales presentations and product informational materials. Create marketing activities, such as content creation, advertising, events, and sponsorships. Develop engaging marketing collateral and materials, including product videos, social media posts, email campaigns and product material. Build strong relationships with customers and industry contacts to amplify our product messaging and generate positive coverage. Stay up to date with market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts. Build and maintain relationships with external vendors. Key Contributions:

Oversee and develop all the marketing material for both the wholesale and retail divisions of the company. Execute all marketing campaigns in a timely manner.

Set product marketing budgets and track spend, always with an eye for ROI

Act as a catalyst in the formulating and development of fresh website material, social media content, and development of innovative marketing materials, working within the WordPress web platform. Exelon – Carneys Point., NJ

Marketing Specialist - Contract, 2021 to 2022

Develop, manage and implement marketing plans focused on programs and initiatives such as energy efficiency, digital adoption, community and sustainability. Implementing integrated marketing plans with tactics from multiple channels including social media, digital, email, direct mail, print, TV, outdoor, etc. Work closely with internal clients to develop marketing plans as well as external marketing/advertising agencies to execute plans and measure results. Work with internal partners to develop marketing strategies to meet defined goals. Development and execution of marketing campaigns to align with internal business priorities. Work across the organization to manage the review and approval process for marketing materials. Planning, development, and implementation of paid advertising campaigns. Responsible for results and analytics of marketing campaigns.

Key Contributions:

Oversaw the start-up of the newly developed EVsmart electric vehicle program through content creation, website development, consumer engagement and vendor management.

Collaborated with the marketing manager for superior marketing and branding strategies and build professional rapport with vendors to ensure seamless flow of operations. Richard Johnstin Page 2

Acted as a catalyst in the formulating and sourcing of fresh website material, market research, and development of innovative marketing material.

Mitsubishi Fuso Trucks of America – Logan Twp., NJ Marketing Coordinator - 2018 to Present

Spearhead strategy development, budget management, marketing tactics, and campaign administration functions, assuring augmented client satisfaction. Lead a team of 14 professionals, streamlining sales and services functions by pinpointing industry issues and marketing campaign development. Control the $1.7M marketing budget, generating surplus through creative sales and charter inventory levels worth $50K for marketing and promotional materials. Chair numerous trade show presentation and customer communication channels, while delivering valued support for a variety of PR activities and assuring compliance of marketing content as per brand guidelines. Key Contributions:

Oversaw integrated marketing strategies and steered FUSO website through content creation and publishing tools, boosting engagement and ROI as well as improving social media engagement by 25%.

Collaborated with the marketing manager for superior marketing and branding strategies and build professional rapport with the vendors to ensure seamless flow of operations.

Acted as a catalyst in the formulating and sourcing fresh website material and leveraged Google analytics for accurate web analysis, whilst optimizing the website’s architecture and deploying SEO practices. Freedom Mortgage – Mount Laurel, NJ

Marketing Operations Manager - 2015 to 2018

Administered project marketing plans, management reporting structure, and marketing communication deliverables, while steering communications, strategic planning, information collection, staff training, and policy deployment. Directed multifaceted marketing campaigns, inventory controllership, and invoice management as well as processing from conception to completion. Formulated effectual communication strategies and headed front-end development of telephony for email and direct mail campaign setup. Utilized Creative Suite and MS Office to charter creative concepts and project documentation. Key Contributions:

Strengthened relations with vendors, external agencies, cross-functional teams, and key stakeholders improve processes, mitigate costs, spearhead strategies, and chair projects.

Pioneered a diverse range of process improvement initiatives to guarantee delivery within set deadlines. Broad Street Media – Cherry Hill, NJ

Production Coordinator/Art Director, 2000 to 2015

Established a superior creative team to streamline print design project execution, graphical standards implementation, special projects’ design, and stakeholder relations. Led direct marketing communications, operated a POC for various stakeholders, and netted client approval for a multifaceted array of design concepts. Oversaw the development of numerous collateral marketing materials, including media kit development, brochures, direct-mail materials, advertisements, magazines, and sales materials. Controlled the operational systems and software per defined organizational regulations. Key Contribution:

Delivered eye-catching design concepts through detailed research, data analytics, and quality assurance.

Coached and led a team of graphic designers, photographers, editorial staff, print vendors, and sales representatives with the aim of delivering projects within defined deadlines and optimization of resources. EDUCATION AND CERTIFICATION

Bachelor of Science in Information Technology -Purdue University Global – Chicago, IL Associates of Arts in Visual Communications, The Art Institute of Philadelphia

Contact this candidate