Graphic Designer Creative Director

MEGAN GREEN

248-***-**** • *******@*****.*** • Www.Coroflot.Com/Greenmeg

SKILLS

Graphic Design

Creative Direction

Web Design

UX/UI

Campaign Strategy

Brand Storytelling

B2B Marketing

Employer Branding

Cross-Channel Marketing

Content Development

Strategic Thinking

Project Management

Conceptual Leadership

Copywriting

Brand Stewardship

Creative Problem Solving

Data-Driven Decision Making

Client Collaboration

Team Development

Digital and Print Media

Performance Metrics Analysis

Social Media Management

Environmental Design

Adobe Creative Suite

Microsoft Office

Google Business

Figma

WordPress

CRM (HubSpot, Marketo, Pardot,

MailChimp)

EXPERIENCE

Emerald Creative, Chicago, IL — Owner

NOVEMBER 2010 - Present

• Conceptual leader and owner of a Creative Marketing Agency with over 15 years of experience.

• Lead brand strategy, creative direction, and content development to achieve client goals and objectives.

• Deliver cross-channel campaigns that maintain brand consistency and align with client strategy.

• Collaborate with clients to enhance and create brands, persuasive presentations and innovative storytelling.

6Connex, San Antonio, TX — Marketing and Creative Director

FEBRUARY 2020 - JANUARY 2025

• Led and executed strategic marketing initiatives to drive lead generation, nurture prospects, and increase conversion rates, contributing to 48% of all opportunities in Q3 and Q4 of 2024 while consistently growing SEO traffic and website performance.

• Directed brand strategy and marketing execution, overseeing the development of the 6Connex brand, a full redesign of The Way to Do Virtual as a marketing and demo tool, and creating brand guidelines, web design, marketing materials, and sales enablement assets.

• Managed marketing operations and cross-functional collaboration, leading the marketing team, executing virtual and physical events, coordinating with product and development teams for new module branding, and providing data-driven insights to leadership.

• Led and executed the creative strategy for employer branding internally by creating a virtual space for employee information and networking, and externally through social and email campaigns.

• Collaborated with product and development teams to enhance the UI/UX of client solutions.

Dura Software, San Antonio, TX — Fractional Marketing and Creative Director

NOVEMBER 2022 - JANUARY 2025

• Directed strategic creative and marketing initiatives for Dura operating companies: Revegy, Oxlo, CresLane, and Paperwise, which generated 85% of all opportunities for Revegy in 2024

• Developed and executed branding updates, content strategies, including website redesigns, events, and campaign optimization.

• Managed creative and marketing teams to ensure the production of high-quality, on- brand content across channels.

• Acted as a brand steward, maintaining consistency in visual and written communication

• Delivered persuasive client, customer, and event presentations and pitched creative concepts effectively.

• Collaborated with product and development teams to enhance the UI/UX of client solutions which led to a full UX update of the CresLane software.

COVID Can I Do It? — Design Lead

MAY 2020 - MAY 2021

• Developed and led branding for CCIDI, establishing a cohesive identity for the volunteer-led COVID-19 risk assessment resource.

• Designed and structured the website, leading the wireframing and visual design to create an intuitive and informative user experience.

• Created comprehensive support materials, including social media templates, PowerPoint templates, blogs, and infographics to enhance communication and engagement.

Esko (formally BLUE Software), Chicago, IL — Creative Manager

OCTOBER 2015 - APRIL 2021

• Directed global brand strategy and multi-channel marketing efforts, overseeing two major rebranding initiatives.

• Managed the development of creative campaigns for product launches, including digital and print materials.

• Delivered high-impact presentations to clients and stakeholders, demonstrating creative problem-solving and strategic insight.

• Provided mentorship and direction to creative teams, fostering professional growth and skill enhancement.

Phoenix Media Corporation, Chicago, IL — Graphic Designer

SEPTEMBER 2012 - OCTOBER 2015

• Managed design and production for multiple magazines, overseeing the publication and artwork for 2-3 monthly magazines, contributing to over a dozen magazines.

• Developed visual branding for new publications, creating master layouts, logos, and design guidelines for four newly launched magazines.

• Designed special sections and advertisements, ensuring cohesive visuals and branding while enhancing the storytelling within each publication.

Balash Advertising, Oakbrook Terrace, IL — Graphic Designer

MARCH 2011 - AUGUST 2012

• Designed and executed creative advertising and social media materials for automotive clients, ensuring visually compelling and engaging content.

• Developed innovative graphic concepts, presenting new creative approaches each month while adhering to multiple client brand standards.

• Collaborated cross-functionally, working closely with graphic designers, creative account managers, and production staff to ensure cohesive and high-quality deliverables.

SolutionPeople, Chicago, IL — Graphic & Experience Designer

JUNE 2010 - MARCH 2011

• Transitioned from intern to full-time designer, collaborating with a team of four to enhance brand identity and develop creative solutions.

• Designed and produced large-scale deliverables, including brochures, logos, websites, and iPhone apps, managing complex design projects independently.

• Developed and implemented a social media strategy, optimizing the brand’s online presence for maximum engagement and success.

The North Wind, Marquette, MI — Layout Editor

AUGUST 2009 - MAY 2010

• Designed all graphics for Northern Michigan University’s weekly newspaper, ensuring visually engaging content.

• Managed and executed the Feature section layout, maintaining creative freedom and consistency each week.

• Collaborated with editors to meet deadlines, ensuring the newspaper was accurate, high-quality, and published on time.

EDUCATION

Northern Michigan University: School of Art and Design Bachelor of Fine Arts: Graphic Communication

SEPTEMBER 2006 - MAY 2010, Marquette, MI

AWARDS

The Telly Awards, Art Direction

Nike Testimonial Video

Esko, AV Collective 2021

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