Digital Marketing Community Engagement
Resume:
*******************@*****.***
SHELBY E. SHAFFER
SKILLS
Experienced in managing community engagement initiatives, maintaining and updating websites with the latest product information, and building partnerships with non-profit organizations for sponsorships. Proficient in digital marketing, including social media strategy, advertisement creation, email campaigns, and paid advertising. Strong content development expertise, spanning product pages, FAQ sections, blogs, and audience-focused materials. Adept at driving engagement through targeted content offers, audience interaction, and data-driven decision-making.
EXPERIENCE
The Thompson Organization, Doylestown, Pa — Digital Marketing and Community Partnerships Manager
● Content Creation and Social Media Strategy: Develop original, engaging content for a variety of platforms including Facebook, Instagram, and TikTok, aligning with brand objectives and audience interests.
● Website Management and Product Promotion: Produce and update product and promotional pages on brand websites, ensuring content accuracy and relevance.
● Email Marketing and CRM Management: Oversee email campaigns, audience segmentation, and performance analysis using CRM tools (Focus), driving customer engagement and retention.
● Internal Communication and Employee Engagement: Curate and produce a monthly internal newsletter to highlight employee achievements and organizational milestones.
● Event Coordination and Community Engagement: Manage and execute key community events, such as Draw the Future, Doylestown at Dusk, New Hope Auto Show, Doylestown Arts Festival, and Helping Hands for the Holidays.
● Non-Profit Partnerships and Community Support: Lead the organization’s involvement in supporting non-profit initiatives, youth sports programs, and extracurricular activities, fostering community connections.
LiveHelpNow, Quakertown, Pa— Content Strategist
November 2019 - September 2020
● Developed and implemented collaborative content strategies to align with organizational goals and audience needs.
● Managed and maintained a WordPress blog, ensuring content accuracy, consistency, and optimization for user engagement.
● Cultivated and sustained an engaging social media presence across platforms to drive brand visibility and audience growth.
● Designed and executed data-driven SEO strategies to enhance organic search performance and website traffic.
● Strategically identified, cultivated, and managed partnerships with influencers and industry experts to amplify brand reach and credibility.
DigitalJ2, Charlotte, NC— Private Contractor
Project Basis
● Content Strategy Development: Created detailed content briefs to guide marketing initiatives, ensuring alignment with brand messaging and strategic objectives.
● Inbound Marketing Execution: Developed and implemented blog content and inbound strategies using HubSpot CRM to enhance engagement and optimize lead generation.
● Visual Design and Branding: Designed marketing materials and advertisement assets, maintaining consistency with brand identity and campaign objectives. Our Towne Catering, Chalfont, Pa — Sous Chef
June 2011 - PRESENT (As Needed)
● Email Marketing and Social Media Strategy: Expertise in creating, executing, and analyzing campaigns to drive engagement and brand awareness.
● Event Planning and Coordination: Skilled in managing event logistics, including setup, execution, and breakdown, to ensure seamless operations.
● Culinary Support and Hospitality Services: Proficient in food preparation, service, and bartending, delivering high-quality guest experiences in dynamic environments. Modern Driven Media, Southampton, Pa— Creative Content Strategist September 2016 - June 2019
● Content Strategy and Development: Designed and executed creative strategies for social media, including original blog writing, branded imagery, and video wireframing for industries such as Auto Repair, Software, Health/Beauty, and Finance.
● Creative Team Leadership: Managed a creative team to ensure efficient and high-quality project execution.
● Project Coordination: Oversaw complex marketing campaigns, including content offers such as a 100-page ebook, email drip campaigns, and lead generation initiatives.
● Search Engine Optimization (SEO): Implemented comprehensive SEO strategies, including website and blog rewrites for both on-page and off-page optimization.
● Client Relations: Led client onboarding meetings and delivered capability presentations to align expectations and build strong partnerships.
● Influencer Engagement: Collaborated with social media influencers to enhance product placement, brand awareness, livestream opportunities, and strategic partnerships.
● Leadership and Operational Support: Acted as primary decision-maker in the absence of the manager/founder, ensuring smooth business operations. The Walsh Group, Warminster, Pa — Content Influencer/Intern May 2016 - September 2016
● Content Creation and Brand Development: Produced original blogs and crafted branded imagery to enhance social media presence and engagement.
● Influencer Outreach and Partnership Development: Collaborated with over 150 influencers, including mommy bloggers, to facilitate product reviews and giveaways, driving brand awareness and market penetration.
● Strategic Social Media Campaign Execution: Worked alongside a social media strategist to develop and implement a comprehensive plan, successfully securing product placement in Babies R’ Us, Walmart, and Buy Buy Baby.
EDUCATION
West Chester University — West Chester, Pa — BS Marketing August 2012 - May 2016
● Practical Application of Academic Studies: Gained hands-on experience by applying learned concepts to real-world projects, including the digital promotion of an American Red Cross blood drive, marketing efforts for Bluebeard by Valerie Ogden, and strategic planning for a hypothetical Four Seasons and other hospitality-related businesses.
● Leadership and Organizational Management: Served as President of the WCU Women’s Water Polo Club for three years, leading team operations and fostering a collaborative environment. Held the role of President of the Sports Club Council for one year, overseeing governance and coordination for all university sports clubs.
● Extracurricular Engagement: Actively participated in a variety of intramural sports, demonstrating a commitment to teamwork, adaptability, and time management. AWARDS/CERTIFICATIONS
SEO Training Course Completion sponsored by MOZ
The Complete Digital Marketing Course sponsored by Udemy HubSpot Marketing Software Certified
HubSpot Inbound Certified
The bearer of this certificate is hereby deemed fully capable and skilled in Inbound Methodology and basic HubSpot software use. They have also demonstrated a mastery of the real-world application of inbound theory and practice using the HubSpot software.
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