Front Office On-Site

FRANK A. VELLECA

Cos Cob, CT ● 516-***-**** ● ************@*****.*** ● Linkedin.com/in/frankvelleca

Strategic and growth-focused operations executive with deep expertise in general management, team development, and sales optimization across high-performance environments. Known for consistently delivering top-line revenue growth and bottom-line profitability by driving operational efficiency, building empowered teams, and forging impactful relationships with vendors, partners, and clients. A hands-on leader with a talent for launching and scaling business units, improving cross-functional processes, and mentoring high-potential talent to exceed goals. Passionate about building brands that resonate, solving challenges with care, and creating high-touch experiences that drive customer loyalty and business results VALUED EXPERTISE

Hospitality & Food Service Operations

Sales Leadership & Market Expansion

Drive Strategic Business Planning

Forecasting Business, Financial Projection

Budget & Financial Management

Brand Positioning & Launch Execution

Talent Development & Coaching

Project Planning & Brand Management

Inventory Management & Order Processing

Profit & Loss Expertise

PROFESSIONAL EXPERIENCE

New York Rangers Hockey September 2024-current

Program Instructor

● Serve as a trusted liaison between families, partner rinks, and the NYR front office, ensuring a seamless and exceptional program experience.

● Build relationships with NYR Rink Partner’s key contacts via GM, Hockey Directors, Staff and Coaches.

● Become the first point of contact for participating families within the respective program or location through both on-site presence and additional touchpoints remotely

● Champion youth development by creating high-energy, skill-building programs rooted in USA Hockey’s American Development Model

● Ensure every on-ice session is organized, inspiring, and executed with care — creating an environment where every child feels seen, supported, and excited to grow.

● Work with partners and NYR front office to ensure all supplies are on-site to operate the proper lesson plans

Greenwich Public Schools - Greenwich, CT Aug 2022-current Paraeducator Of The Year 2024/2025

● One-on-one support to children with a range of disabilities inclusive of educational and behavioral accommodations

● Collaborate with teachers to create lesson plans for the class and goals for individual children’s needs

● Assist in collecting data on students behavior and progress

● Facilitate on and off campus community integration / life skills for disabled children

● Teach and manage various afterschool clubs

● Ability to work effectively with diverse learners and work jointly with teachers and other staff

● Implemented positive behavioral interventions and strategies to maintain a positive and productive classroom environment.

FRANK A. VELLECA

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The Country Table - Greenwich, CT November 2021—2022 Director of Retail Sales

● Spearheaded the transformation of a catering business into a thriving retail food concept, designing the full customer journey and operational strategy.

● Identified the target market and identified who our client base is.

● Developed curated vendor partnerships to support a premium offering tailored to the luxury catering and private aviation market.

● Recruited, trained, and led a high-performance team focused on precision, speed, and hospitality — creating a culture of excellence

● Oversaw build-out of brick-and-mortar location, managing contractors, suppliers, and internal operations to ensure flawless execution.

● Constructed a preventative maintenance system, performed maintenance, and repaired equipment as needed.

SHAKE SHACK INC. - New York, NY 2016 — 2020

General Manager - Grand Central Terminal/Darien, CT

● Led a team of 70 employees and 5 managers across multiple high-growth locations, exceeding the target goal of $8.5M in annual sales.

● Promoted to lead the Grand Central Terminal location after growing Darien, CT to $3.5M in sales, chosen for ability to optimize payroll, retain team, create new culture and generate sales growth.

● Led brand initiatives, employee acquisition and retention, training and mentorship and partnered with senior-level management to improve processes,systems, sales and operations.

● Delivered measurable performance gains by reducing weekly labor costs by $2K, improving retention, employee cross training, and elevating team morale.

● Responsible for all sales, regional forecasting, and marketing of brand locations.

● Created KPI’s for a management team of 5 and educated the team on ways to achieve.

● Innovated and scaled projects for growth, took initiative to solve problems, roll up my sleeve mentality

● Hired and trained a team of 50 for Darien Shake Shack opening and promoted 3 managers, ensuring each team member completed all aspects of training.

● Partnered with regional director, COO and CEO on major renovation projects, equipment updates, building relationships and championing changes that brought sales and employee retention.

● Leveraged data tools to uncover market trends and drive smarter inventory, staffing, and customer engagement strategies.

Key Accomplishment: Built corporate lunch catering business framework and branding sponsorships with NBC Sports, JPMorgan, Madison Square Garden and Vineyard Vines. FRANK A. VELLECA

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BROTHER JIMMY’S BBQ - New York, NY 2006 — 2015

Director of Operations - White Plains, NY & Stamford, CT (2015 - 2015) General Manager (2006 - 2014)

● Developed and promoted managers, improved guest experience, order accuracy and wait times, streamlining menu to be more profitable and created restaurant culture

● Hired and trained 50 front and back of house employees for the new restaurant opening.

● Trained managers on interview techniques to identify and hire high-potential candidates

● Primary contact for developing supplier partnerships/ relationships, establishing account programs, cocktail menus and by the glass program

● Oversaw operations for two flagship locations, generating $9M+ in annual revenue and leading teams of 100+ staff and 5 managers.

● Developed supplier relationships, created cost-effective beverage and food programs, and rolled out signature menus for franchise growth

● Followed P&L guidelines, reporting weekly trends and efficiency findings; problem solved and developed solutions to challenges including training, coaching and process improvements.

● Improved volume and sales by optimizing beverage inventory planning with consumer preferences and emerging trends, leading pre-shift meetings to create accountability and team morale.

● Promoted to Director of Operations to facilitate culture for restaurants, chosen for ability to lead operations.

Key Accomplishment: Achieved “A” score in Food Safety from the NYC Department of Health for 5 consecutive years ADDITIONAL EXPERIENCE AVAILABLE

EDUCATION

DOWLING COLLEGE - Oakdale, NY

Bachelor of Science (BS), Education

FARMINGDALE STATE COLLEGE SUNY - Farmingdale, NY

Associate Degree in Criminal Justice

CERTIFICATIONS

NYC Department of Health and Mental Hygiene - New York City Food Safety Handlers Certificate Volunteer Activity : Pacific House Homeless Shelter (Volunteer); Meals on Wheels (Volunteer), Created homeless-shelter food donation outreach program with Pacific House Food Pantry and a donation program with 5% of dessert proceeds benefiting charities. (Volunteer)for Greenwich Land Trust “Go” Fundraiser. Volunteer for Darien Youth Hockey Association for the Mite Program

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