Business Development Technical Sales

Gary Eisler

* ******* **., **** ***** Gardens, FL 33418

** ******** ****, *********, ** 07401

***********@*****.*** 561-***-****

Professional Summary

Experienced Sales & Selling Manager with a robust background in Technical Sales—specializing in corrugated and folding cartons, rigid boxes, POP displays, and sustainable packaging solutions. Proven track record of building long-term relationships in food & beverage, CPG, HBA, and cosmetics markets. Strengths include business development, sales strategy, customer retention, and team leadership.

Professional Experience

Acorn Packaging — Sales / Selling Manager

Dec 2022 – Present

Developed expertise in sustainable packaging, reducing material waste by 20% through advanced PFAS/poly alternatives.

Boosted production efficiency by 15% and reduced packaging errors by 20% through process improvements.

Led sales team transformation, increasing team performance by 40% and cutting customer churn by 20%.

Drove new business acquisition by 30% and expanded the client base by 20% using data-driven strategies.

Improved forecasting accuracy by 25% through consolidated data-driven processes.

Collaborated with clients to develop tailored growth plans, boosting satisfaction by 25% and contract value by 40%.

Generated 50+ qualified leads at trade shows, resulting in strategic partnerships and increased revenue.

Delivered engaging sales training, leading to a 20% boost in deal size and $2.5M annual revenue growth.

Reduced customer support issues by 25% with proactive service and issue resolution.

Conducted shopper marketing audits to stay ahead of retail trends and deliver innovative packaging solutions.

DetraPel Coatings, Framingham, MA — Technical Sales Director

Nov 2018 – Dec 2022

Drove market adoption of PFAS-free materials, securing contracts with 20+ major manufacturers.

Increased market share by 90% by leading commercialization of innovative products.

Established direct-to-decision-maker sales strategies, improving closing speed and efficiency.

Implemented CRM systems to enhance lead tracking, boosting productivity and revenue.

Partnered with executive teams to streamline forecasting and budgeting for scalable growth.

Led successful trade show presence, significantly increasing lead quality and sales volume.

WestRock Company — Sales / Selling Manager

Aug 2002 – Oct 2018

Increased annual revenue by 20% and beat quarterly targets by 15% through refined sales strategies.

Launched a customer feedback program, improving satisfaction scores by 50%.

Reduced churn by 30% and improved satisfaction by 20% through targeted lifecycle engagement.

Strengthened customer relationships with education initiatives, raising retention by 25%.

Used market insights to launch 3 new products, boosting average sales per customer by 25%.

Led business unit strategic planning, contributing to a 20% rise in revenue.

Defined KPIs, improving team efficiency by 20% and reducing support issues by 15%.

Overhauled the Permanent Displays Division, leveraging injection molding to grow sales by 40% and secure 3 new enterprise clients.

Education

Bentley College

Bachelor of Science – Accounting

MBA – Finance

Huntington Prep – High School Diploma

Professional Development

Digital Branding Conference – Eventbrite

Social Media Marketing Summit for Manufacturers – 2017

J.H. Carew Positional Selling & Marketing Seminar

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