Communications Specialist/Manager/Director

Sharon Y. Johnson

**** ******* **. ******, ** ***13

864-***-**** ************@*****.***

https://sharonjohnson.journoportfolio.com/

PROFESSIONAL

SUMMARY

Exceptional communication professional with a demonstrated competency in strategic communication and marketing, leadership, media relations, journalism, speech writing/public speaking, and teaching in higher education. History of meeting goals and utilizing consistent and organized practices. Skilled leader working under pressure and adapting to new situations and challenges to enhance the organizational brand.

SKILLS

● Exceptional Communication skills

● Strategic Communication &

Marketing

● Social Media Strategy & Content

Creation

● Videography/Editing

● Google Workspace

● Speech Writing

● Public Speaking

● High Impact Presentations

● Data & Info. Confidentiality

● TV News reporting/anchoring

● Reality TV/Social Media Influencer

● Microsoft Office 365

WORK HISTORY

SENIOR COMMUNICATIONS MANAGER JULY 2023 - MAY 2025 Catholic Charities of the Diocese of Raleigh Raleigh, NC

● Develop strategic marketing content to increase brand awareness of Catholic Charities of the Diocese of Raleigh.

● Create focused content by identifying opportunities to grow the Catholic Charities footprint through media engagement and social media.

● Primary point-of-contact between the local community and Catholic Charities

● Develop and implement strategic communications plans in alignment with program goals and objectives.

● Research, Write, Create, Edit, and disseminate high-quality internal and external communications materials such as speeches, quotes, press releases, newsletters, presentations, and reports.

● Coordinate qualitative and quantitative data collection and turn that research data into actionable insights to understand and prioritize community needs, as well as identify social risks and opportunities.

● Design, implement, and facilitate public speaking and media interview training for leaders enhancing their communication and presentation skills and media readiness.

● Use research findings and exercise thought leadership to develop location-specific community strategy that delivers on Catholic Charities mission and vision.

● Lead strategic engagements with local community groups such as municipal leaders and community-based non-profit organizations to adopt community initiatives into their core focus.

COMMUNICATIONS INSTRUCTOR 01/2022 to 05/2023

Pitt Community College Greenville, NC

● Creative and visual communications instructor with full load of 5 classes per semester (Classroom & Online)

● Engaging Public Speaker/ Writer/ Instructor/Researcher

● Proficiency in Teaching:

Confidence when Speaking/Presenting

Large Group/Small Group Presentations

High Impact Presentations

Public Speaking Styles/Communication Styles

Understanding Your Audience

● Active student advisor/mentor to 20+ diverse students obtaining AA & AS degrees

● Diverse professional development advancement to continually collaborate across multiple teams to develop an understanding and framework of target students, customers, personas, and messaging to resonate with target audiences

MAIN ANCHOR/REPORTER 6&11 NEWSCAST 07/2018 to 06/2021 WITN TV Greenville, NC

● Newsroom Leader - manager

● Knowledgeable, enterprising, and resourceful Anchor/Reporter -Exceptional cold call and “man on the street” impromptu interview success

● Quick and effective writer under deadlines

● Calm in high-pressure situations

● Excels with clear and engaging delivery of breaking news

● Research, write, edit, and present live television news

● website, and social media news writer

DIRECTOR OF MEDIA AND COMMUNITY RELATIONS 08/2017 to 07/2018 Pickens County Government Pickens, SC

● Governed the county's communication department in all activities related to public information, community relations, social media, county publications

● Planned, promoted, and implemented all public information for Pickens County Government

● Prepared and communicated information to news media, employees, and the public

● Coordinated various employee and community relations programs

● Managed communication department budget

● Served as media spokesperson and lead event speaker/moderator TV NEWS ANCHOR/REPORTER 11/2014 to 08/2017

WHNS FOX Carolina Greenville, SC

● Knowledgeable, enterprising, and resourceful Anchor/Reporter

● Quick and effective writer under deadlines

● Calm in high-pressure situations,

● Excels with clear and engaging delivery of breaking news

● Proven ability to provide newsroom leadership

COORDINATOR & LIAISON, COMMUNICATION COORDINATOR 03/2013 to 04/2014 Bon Secours St. Francis Health System Greenville, SC

● Developed and implemented executive speeches, public relations, and marketing plans

● Media/Community liaison & representative

ASSISTANT PROFESSOR 09/2010 to 09/2011

Lander University Greenwood, SC

● Taught Mass Communication Classes

● General Manager of the College TV Station

● Mentored Mass Communication Students

● P/T University Public Relations Responsibilities TV NEWS ANCHOR/REPORTER 07/1999 to 05/2009

WYFF Greenville, SC

● Knowledgeable, enterprising, and resourceful Anchor/Reporter

● Quick and effective writer under deadlines

● Calm in high-pressure situations,

● Excels with clear and engaging delivery of breaking news

● Proven ability to provide newsroom leadership

ADJUNCT PROFESSOR 01/2007 to 01/2009

North Greenville University Tigerville, SC

● Responsible for teaching students the fundamentals of speech and tools for successful communication

● Mentored students and career guidance

EDUCATION:

Bachelor of Arts Broadcast Communication

North Carolina A&T State University, Greensboro, NC Master of Arts Strategic Communication, Marketing, & Leadership Seton Hall, South Orange, NJ

FELLOWSHIP:

Riley DLI Fellow Diversity Leaders Initiative – Furman University

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