Social Media Content Strategist

Content Strategist

Phone: 330-***-****

Email: *******************@*****.*** LinkedIn: linkedin.com/in/clareKjones Please visit clareketteringjones.com to view samples of my work. SUMMARY

Accomplished and award-winning professional communicator with a proven record in driving results through strategic content development, creative direction, and management. Demonstrated expertise in transforming complex subjects into engaging and accessible content. Highly adept at collaborating across all organizational levels, including C-suite executives, with a keen focus on audience engagement and satisfaction. Specialized knowledge in healthcare, financial services, environmental issues, and pet health.

CORE COMPETENCIES

• Active Listening: Attentively extracting essential details and accurately conveying messages.

• Exceptional Writing: Proficient in writing, editing, and proofreading.

• Interpersonal Skills: Building strong relationships across teams and segments.

• Professional Rapport: Highly collaborative and fun to work with..

• Software Proficiency: Advanced knowledge of PowerPoint, Word, and Outlook.

• Public Speaking: Delivering presentations to staff and business partners.

• Presentation Development: Creating and facilitating engaging presentations.

• Social Media Marketing: Effective communication and marketing skills.

• Cross-Functional Collaboration: Engaging with executives and various teams.

• Content Creation: Crafting compelling content for diverse channels.

• Project Management: Expertise in managing and executing projects.

• Continuous Improvement: Commitment to innovation and growth.

• Research Methodologies: Proficient in primary and secondary research.

• Interviewing Skills: Conducting interviews for content development. SKILLS

• Strategic content development and execution

• Website structure optimization and content management

• Advanced search engine optimization (SEO) techniques

• Video scripting, production, and direction

• Long-form and short-form content creation, including white papers

• Effective social media strategy and execution

PROFESSIONAL EXPERIENCE

PNC Financial Services Cleveland, OH

AVP, Communication Lead and Content Strategist (January 2023 - December 2023)

• Spearheaded 30 high-impact customer-facing projects across multiple business segments, achieving stringent productivity and accuracy standards.

• Integrated advanced SEO principles into content strategies, driving continuous improvement

• Partnered with marketing teams, subject matter experts, and executives to develop content that resonates deeply with target audiences. Content Manager (January 2010 - October 2020)

• Led content innovation initiatives that significantly boosted client/prospect engagement, as evidenced by Google Analytics and direct feedback.

• Developed authoritative thought leadership pieces and case studies tailored for C-suite executives.

• Authored and published over 100 articles annually, addressing intricate financial topics.

• Produced high-quality client-facing videos in collaboration with PNC executives.

• Delivered comprehensive content across digital, print, video, and social media platforms.

• Managed and nurtured relationships with third-party content providers.

• Created top-performing newsletters targeting specific segments, including healthcare.

• Co-developed digital and diagnostic tools that generated over 2000 prospect responses and achieved a 50% response rate.

TNP Group Cleveland, OH

Marketing Communications Consultant (February 1995 - Present)

• Delivered strategic consulting and execution for four successful levy campaigns for the Mahoning County Board of Developmental Disabilities, earning Ohio Public Images Awards.

• Authored a series of in-depth articles on international women’s health studies, including work with the UN.

• Enhanced internal communications and website effectiveness for Edward Jones and Thermo Fisher Scientific.

• Served as a field producer for major news programs, including NBC’s TODAY show, ABC’s World News Tonight, and CBS Nightly News.

Earlier Relevant Experience (Marketing Agencies)

• Partner with agency managing clients in metals and materials, healthcare and mental health services.

• Supervised production of more than 800 articles on pet ailments and solutions working closely with a veterinarian.

• Produced coordinated broadcast, print, collateral, and news releases supporting a new healthcare facility.

• Integrated staff of two acquired agencies and drove 30% growth in accounts. EDUCATION

Bachelor of Arts in English, Dominican University, River Forest, Illinois AWARDS

• International Film and Video Festival: First Place Gold Camera Award, four Certificates of Excellence, Silver Camera

• Eight Tellys

• Silver Tower

• 12 Ohio Public Images

• Adwheel

• Touchstone Award

• ACE Award from Akron Women in Communication

• 28 Addys

COMMUNITY SERVICE

• PNC Grow Up Great volunteer

• Former board member, Pathway Caring for Children

• Former board member, Pegasus Farm Therapeutic Riding Facility

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